Sea spray Audience in United States

Sea spray has an estimated audience of 771,801 people in United States. 76.2% are female, 23.8% are male, average age 39.4. Top regions: Florida, California, Louisiana. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Capital One, Hair conditioner.

The average Sea spray fan in United States is 39.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Louisiana. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (11.85× the country average). Demographically, the Sea spray audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Sea spray fans

Demographic split for Sea spray audience in United States
MetricValue
Female76.2%
Male23.8%
Average age39.4
Estimated audience size771,801

Audience persona

The typical Sea spray fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sea spray in United States
RegionReachAffinity
Florida106,9532.05×
California79,6790.94×
Louisiana59,1465.94×
Texas43,8810.66×
New York36,8970.86×
New Jersey29,4831.5×
North Carolina23,4171.01×
Georgia20,1530.85×
Pennsylvania19,5370.75×
Alabama17,0791.58×
Virginia15,7900.84×
Illinois14,6600.57×
Ohio14,0620.59×
Tennessee13,4000.87×
Massachusetts12,6130.83×
Washington11,7260.76×
Michigan11,4380.57×
South Carolina8,7420.75×
Indiana8,3330.59×
Kentucky8,0960.84×
Arizona7,8490.5×
Maryland7,6220.57×
Missouri7,3530.59×
Connecticut6,9430.9×
Mississippi6,7981.07×
Colorado6,7240.55×
Oregon6,3320.72×
Minnesota6,0690.55×
Wisconsin5,9430.51×
Arkansas5,3920.85×
New Hampshire5,1191.68×
Oklahoma5,0620.59×
Rhode Island4,6241.88×
Iowa4,5690.72×
Nevada4,0090.54×
Maine3,9841.44×
Utah3,4620.5×
Hawaii3,3591.01×
Idaho2,9610.77×
Kansas2,7770.46×
West Virginia2,6060.72×
Alaska2,4001.45×
Nebraska2,2640.58×
New Mexico2,2520.58×
Montana2,0920.98×
South Dakota2,0651.16×
North Dakota2,0111.27×
Wyoming1,9461.7×
Vermont1,8821.39×
Delaware1,7140.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sea spray audience
BrandAffinityCategory
Autism Awareness11.85×Health
Diabetes mellitus awareness7.94×Health
Google Maps4.08×Internet & Social Media
Capital One4.04×Business & Career
Hair conditioner6.13×Beauty & Wellness
Singer-songwriter3.74×Music & Radio
Indeed.com3.72×Business & Career
Microblogging8.02×Technology & Electronics
Hair iron6.09×Beauty & Wellness
Khan Academy7.05×Business & Career
Kia Sportage17.28×Cars & Mobility
Diane Keaton4.55×Movies & TV
Income tax8.38×Business & Career
Google News3.78×News
Beetlejuice2.99×Movies & TV
Enterprise Rent-A-Car3.6×Cars & Mobility
Clothes iron12.93×Fashion & Accessoires
Hobby Lobby2.3×Home & Garden
Circle K4.09×Shopping
Kendra Scott6.04×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sea spray audience
TraitClusterScore
Price SensitivityPREMIUM1.31
CreativityOPEN1.25
Design AffinityPREMIUM1.21
DIY MentalityTHRILL1.2
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Sea spray
CountryShare
United States77.8%
Brazil10.4%
Germany5.7%

See Sea spray audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Sea spray have in United States?

Sea spray has an estimated audience of 771,801 people in United States, concentrated in Florida and California.

What is the gender split and age of Sea spray fans?

76.2% of Sea spray fans are female, 23.8% are male, with an average age of 39.4 years.

Which brands do Sea spray fans like most?

Sea spray fans show strongest brand affinity for Autism Awareness (11.85×), Diabetes mellitus awareness (7.94×), and Google Maps (4.08×) over the country average.

Where do Sea spray fans live in United States?

Sea spray fans in United States are most concentrated in Florida (reach 106,953), California (reach 79,679), and Louisiana (reach 59,146). These three regions account for the largest share of the active audience.

What other brands do Sea spray fans also like?

Beyond Sea spray itself, the audience over-indexes on Diabetes mellitus awareness (7.94×), Google Maps (4.08×), Capital One (4.04×), and Hair conditioner (6.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sea spray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.