Rascasse Audience Intelligence

SEC Network Audience in United States

A data profile of the people who buy, follow and care about SEC Network in United States — modelled from more than twelve digital signal sources. SEC Network has an estimated audience of 841,616 people in United States.

#296among TV Channel in United States#2463in Sports

The average SEC Network fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Alabama.

Top brand affinities include Carolina Herrera (fashion designer), Digital synthesizer, ESPN2, with strongest over-indexing on Carolina Herrera (fashion designer) (62.7× the country average).

Demographically, the SEC Network audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SEC Network fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Carolina Herrera (fashion designer).

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEC Network profile in United States.

Audience size
842K
in United States
Gender
32.9%♀
67.1% male
Age
42.5
average years
Country rank
#26558
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SEC Network

32.9% are female, 67.1% are male, average age 42.5.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for SEC Network audience in United States
MetricValue
Female32.9%
Male67.1%
Average age42.5
Estimated audience size841,616
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the SEC Network audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

96.9%

of the worldwide SEC Network audience comes from United States.

Worldwide audience distribution share by country for SEC Network
CountryShare
United States96.9%
Mexico0.4%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEC Network audience in United States is strongest.

Fig. 05

Top regions by affinity

SEC Network fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K7.27×
02Kentucky~60K5.29×
03Alabama~60K4.99×
04Mississippi~30K4.56×
05Louisiana~50K4.50×
06Tennessee~70K3.87×
07Oklahoma~30K3.42×
08South Carolina~40K3.05×
09Missouri~30K1.96×
10Georgia~40K1.43×
11Texas~80K1.06×
12Florida~40K0.76×
13Kansas~4K0.66×
14Indiana~10K0.63×
15West Virginia~2K0.63×
16North Carolina~20K0.60×
17Vermont<1K0.57×
18Alaska~1K0.56×
19North Dakota<1K0.53×
20South Dakota~1K0.52×
21Nebraska~2K0.47×
22Rhode Island~1K0.47×
23Montana~1K0.47×
24Delaware~1K0.44×
25New Hampshire~1K0.43×
26Maine~1K0.42×
27New Mexico~2K0.41×
28Hawaii~2K0.41×
29Washington, District of Columbia~1K0.40×
30Iowa~3K0.39×
31Idaho~2K0.39×
32Colorado~5K0.38×
33Virginia~8K0.37×
34Ohio~9K0.34×
35Illinois~9K0.32×
36Connecticut~2K0.30×
37Nevada~2K0.29×
38Utah~2K0.29×
39Oregon~3K0.26×
40Arizona~4K0.25×
41Maryland~4K0.25×
42Wisconsin~3K0.25×
43Minnesota~3K0.24×
44Pennsylvania~6K0.22×
45Michigan~5K0.22×
46Massachusetts~4K0.22×
47Washington~4K0.21×
48New Jersey~4K0.20×
49New York~9K0.18×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — SEC Network, United States
0.13×1.00×7.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEC Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEC Network audience
#·InterestCategoryAffinity×
01Digital synthesizerTechnology & Electronics153.70×
02Carolina Herrera (fashion designer)Fashion & Accessoires62.70×
03ESPN2Sports9.05×
04Big 12 ConferenceSports7.31×
05Atlantic Coast ConferenceSports6.51×
06Big Ten NetworkMovies & TV6.19×
07college sportsSports5.56×
08Tennessee Volunteers footballSports3.98×
09IPTVTechnology & Electronics3.39×
10WNBASports3.34×
11Caitlin ClarkSports3.34×
12Aaron RodgersSports2.86×
13DirecTVMovies & TV2.71×
14ESPNMovies & TV2.54×
15Rugby leagueSports2.08×
16College basketballSports2.06×
17Television networkMovies & TV1.92×
18Chick-fil-AFood & Beverages1.82×
19MLBSports1.70×
20Team sportSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEC Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEC Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.13×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEC Network audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.80×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEC Network have in United States?

SEC Network has an estimated audience of 841,616 people in United States, concentrated in Texas and Tennessee.

02

What is the gender split and age of SEC Network fans?

32.9% of SEC Network fans are female, 67.1% are male, with an average age of 42.5 years.

03

Which brands do SEC Network fans like most?

SEC Network fans show strongest brand affinity for Carolina Herrera (fashion designer) (62.7×), Digital synthesizer (153.7×), and ESPN2 (9.05×) over the country average.

04

Where do SEC Network fans live in United States?

SEC Network fans in United States are most concentrated in Texas (reach ~80K), Tennessee (reach ~70K), and Alabama (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do SEC Network fans also like?

Beyond SEC Network itself, the audience over-indexes on Digital synthesizer (153.7×), ESPN2 (9.05×), DirecTV (2.71×), and ESPN (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See SEC Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SEC Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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