Big Ten Network Audience in United States

Big Ten Network logo

Big Ten Network has an estimated audience of 4,184,206 people in United States. 33.9% are female, 66.1% are male, average age 42.5. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Capital One, Aaron Rodgers, CarGurus, Google Maps, Dennis Rodman.

The average Big Ten Network fan in United States is 42.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Capital One, Aaron Rodgers, CarGurus, with strongest over-indexing on Capital One (13.01× the country average). Demographically, the Big Ten Network audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Big Ten Network fans

Demographic split for Big Ten Network audience in United States
MetricValue
Female33.9%
Male66.1%
Average age42.5
Estimated audience size4,184,206

Audience persona

The typical Big Ten Network fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Big Ten Network in United States
RegionReachAffinity
Michigan348,9493.19×
Ohio274,5642.13×
Illinois210,4761.51×
Indiana202,5762.65×
California200,5910.44×
Iowa172,8375.01×
Nebraska171,1088.15×
Pennsylvania170,4831.21×
Florida140,6240.5×
Wisconsin136,0422.16×
New York107,5700.46×
Oregon96,9062.02×
Minnesota94,8581.58×
Texas93,9830.26×
Washington85,1541.01×
New Jersey68,9370.65×
Maryland59,4570.83×
North Carolina55,1360.44×
Virginia54,6130.54×
Arizona49,5350.58×
Colorado45,8810.7×
Georgia44,6740.35×
Tennessee37,1500.44×
Missouri35,1820.52×
South Carolina31,1110.49×
Massachusetts28,3170.34×
Kentucky27,5000.52×
Oklahoma20,2890.44×
Alabama19,4980.33×
Kansas19,2130.58×
Connecticut18,1200.43×
Utah17,1280.46×
Nevada15,8980.39×
South Dakota15,7551.63×
Idaho14,9140.71×
Louisiana12,8410.24×
Arkansas10,0090.29×
Hawaii8,9510.5×
West Virginia8,7940.45×
Mississippi8,3990.24×
Washington, District of Columbia8,3960.67×
Montana8,0180.69×
New Mexico7,3300.35×
North Dakota6,7160.78×
Delaware5,9040.51×
Rhode Island5,8530.44×
New Hampshire5,7130.35×
Maine4,9080.33×
Wyoming3,9670.64×
Alaska3,7130.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Ten Network audience
BrandAffinityCategory
Capital One13.01×Business & Career
Aaron Rodgers20.17×Sports
CarGurus14.07×Cars & Mobility
Google Maps9.43×Internet & Social Media
Dennis Rodman33.15×Sports
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Indeed.com8.12×Business & Career
Diabetes mellitus awareness12.48×Health
AccuWeather11.26×Home & Garden
Matthew McConaughey15.85×Movies & TV
Blake Lively16×Movies & TV
Clint Eastwood14.49×Movies & TV
PSV Eindhoven55.74×Sports
Luka Dončić16.6×Sports
Circle K10.22×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
DuckDuckGo12.35×Internet & Social Media
Google News7.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Ten Network audience
TraitClusterScore
PatriotismCONSERVATISM1.36
TraditionCONSERVATISM1.32
Risk AppetiteTHRILL1.28
Family OrientationCONSERVATISM1.26
Convenience OrientationPREMIUM1.22
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Big Ten Network
CountryShare
United States97.5%
Canada1.8%
China0.1%

See Big Ten Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Big Ten Network have in United States?

Big Ten Network has an estimated audience of 4,184,206 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Big Ten Network fans?

33.9% of Big Ten Network fans are female, 66.1% are male, with an average age of 42.5 years.

Which brands do Big Ten Network fans like most?

Big Ten Network fans show strongest brand affinity for Capital One (13.01×), Aaron Rodgers (20.17×), and CarGurus (14.07×) over the country average.

Where do Big Ten Network fans live in United States?

Big Ten Network fans in United States are most concentrated in Michigan (reach 348,949), Ohio (reach 274,564), and Illinois (reach 210,476). These three regions account for the largest share of the active audience.

What other brands do Big Ten Network fans also like?

Beyond Big Ten Network itself, the audience over-indexes on Aaron Rodgers (20.17×), CarGurus (14.07×), Google Maps (9.43×), and Dennis Rodman (33.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Ten Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.