Big Ten Network Audience in United States

Big Ten Network logo

Big Ten Network has an estimated audience of 4,184,206 people in United States. 33.9% are female, 66.1% are male, average age 42.5. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Sinaloa, Goop, Vocal harmony, Wok, Grinch.

The average Big Ten Network fan in United States is 42.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Sinaloa, Goop, Vocal harmony, with strongest over-indexing on Sinaloa (12.59× the country average). Demographically, the Big Ten Network audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Big Ten Network fans

Demographic split for Big Ten Network audience in United States
MetricValue
Female33.9%
Male66.1%
Average age42.5
Estimated audience size4,184,206

Audience persona

The typical Big Ten Network fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Big Ten Network in United States
RegionReachAffinity
Michigan348,9493.19×
Ohio274,5642.13×
Illinois210,4761.51×
Indiana202,5762.65×
California200,5910.44×
Iowa172,8375.01×
Nebraska171,1088.15×
Pennsylvania170,4831.21×
Florida140,6240.5×
Wisconsin136,0422.16×
New York107,5700.46×
Oregon96,9062.02×
Minnesota94,8581.58×
Texas93,9830.26×
Washington85,1541.01×
New Jersey68,9370.65×
Maryland59,4570.83×
North Carolina55,1360.44×
Virginia54,6130.54×
Arizona49,5350.58×
Colorado45,8810.7×
Georgia44,6740.35×
Tennessee37,1500.44×
Missouri35,1820.52×
South Carolina31,1110.49×
Massachusetts28,3170.34×
Kentucky27,5000.52×
Oklahoma20,2890.44×
Alabama19,4980.33×
Kansas19,2130.58×
Connecticut18,1200.43×
Utah17,1280.46×
Nevada15,8980.39×
South Dakota15,7551.63×
Idaho14,9140.71×
Louisiana12,8410.24×
Arkansas10,0090.29×
Hawaii8,9510.5×
West Virginia8,7940.45×
Mississippi8,3990.24×
Washington, District of Columbia8,3960.67×
Montana8,0180.69×
New Mexico7,3300.35×
North Dakota6,7160.78×
Delaware5,9040.51×
Rhode Island5,8530.44×
New Hampshire5,7130.35×
Maine4,9080.33×
Wyoming3,9670.64×
Alaska3,7130.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Ten Network audience
BrandAffinityCategory
Sinaloa12.59×Travel & Leisure
Goop9.91×Internet & Social Media
Vocal harmony7.78×Music & Radio
Wok10.07×Food & Beverages
Grinch6.15×Movies & TV
Israel3.07×Travel & Leisure
Governor of Michigan9.63×Politics & Society
Alaska2.05×Travel & Leisure
Minnesota2.08×Travel & Leisure
Google Home7.65×Technology & Electronics
Grace Slick8.94×Music & Radio
Hibachi7.91×Food & Beverages
Guitarist (magazine)11.45×Music & Radio
Jeep Wagoneer5.37×Cars & Mobility
Primary and secondary antibodies33.15×Health
El Paso County, Colorado11.7×Travel & Leisure
headspace8.38×Health
La Jolla8.21×Travel & Leisure
Pillow1.86×Home & Garden
Pro-Ject3.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Ten Network audience
TraitClusterScore
PatriotismCONSERVATISM1.36
TraditionCONSERVATISM1.32
Risk AppetiteTHRILL1.28
Family OrientationCONSERVATISM1.26
Convenience OrientationPREMIUM1.22
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Big Ten Network
CountryShare
United States97.5%
Canada1.8%
China0.1%

See Big Ten Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Big Ten Network have in United States?

Big Ten Network has an estimated audience of 4,184,206 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Big Ten Network fans?

33.9% of Big Ten Network fans are female, 66.1% are male, with an average age of 42.5 years.

Which brands do Big Ten Network fans like most?

Big Ten Network fans show strongest brand affinity for Sinaloa (12.59×), Goop (9.91×), and Vocal harmony (7.78×) over the country average.

Where do Big Ten Network fans live in United States?

Big Ten Network fans in United States are most concentrated in Michigan (reach 348,949), Ohio (reach 274,564), and Illinois (reach 210,476). These three regions account for the largest share of the active audience.

What other brands do Big Ten Network fans also like?

Beyond Big Ten Network itself, the audience over-indexes on Goop (9.91×), Vocal harmony (7.78×), Wok (10.07×), and Grinch (6.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Ten Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.