Rascasse Audience Intelligence

Big Ten Network Audience in United States

A data profile of the people who buy, follow and care about Big Ten Network in United States — modelled from more than twelve digital signal sources. Big Ten Network has an estimated audience of 4,200,695 people in United States.

#71among TV Channel in United States#838in Movies & TV

The average Big Ten Network fan in United States is 42.5 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, Iowa.

Top brand affinities include Chick-fil-A, Big 12 Conference, Detroit Tigers, with strongest over-indexing on Chick-fil-A (3.35× the country average).

Demographically, the Big Ten Network audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Ten Network fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Chick-fil-A.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Ten Network profile in United States.

Audience size
4.2M
in United States
Gender
33.9%♀
66.1% male
Age
42.5
average years
Country rank
#7719
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+119%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Big Ten Network

33.9% are female, 66.1% are male, average age 42.5.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Big Ten Network audience in United States
MetricValue
Female33.9%
Male66.1%
Average age42.5
Estimated audience size4,200,695
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Big Ten Network audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Big Ten Network audience comes from United States.

Worldwide audience distribution share by country for Big Ten Network
CountryShare
United States97.5%
Canada1.8%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Ten Network audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Ten Network fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K7.15×
02Ohio~900K7.08×
03Nebraska~100K6.11×
04Indiana~200K2.36×
05Michigan~300K2.29×
06Wisconsin~100K1.62×
07South Dakota~10K1.36×
08West Virginia~30K1.35×
09Oregon~60K1.32×
10Illinois~200K1.17×
11Minnesota~60K1.01×
12Pennsylvania~100K0.94×
13Kentucky~40K0.84×
14Montana~9K0.77×
15South Carolina~50K0.76×
16Wyoming~4K0.68×
17Florida~200K0.61×
18Tennessee~50K0.60×
19Colorado~40K0.59×
20Alabama~30K0.59×
21Arizona~50K0.58×
22Washington~50K0.57×
23North Dakota~5K0.57×
24Kansas~20K0.56×
25Missouri~40K0.55×
26North Carolina~70K0.53×
27Maryland~40K0.50×
28Virginia~50K0.49×
29Idaho~10K0.49×
30Delaware~6K0.49×
31Georgia~60K0.48×
32Mississippi~20K0.48×
33Washington, District of Columbia~6K0.48×
34Alaska~4K0.48×
35Oklahoma~20K0.45×
36Hawaii~7K0.41×
37Nevada~20K0.40×
38Arkansas~10K0.40×
39New Mexico~8K0.40×
40New Jersey~40K0.39×
41Maine~6K0.39×
42New Hampshire~6K0.38×
43Rhode Island~5K0.36×
44Utah~10K0.35×
45Louisiana~20K0.34×
46Connecticut~10K0.33×
47New York~70K0.30×
48California~100K0.29×
49Texas~100K0.29×
50Massachusetts~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Big Ten Network, United States
0.29×1.00×7.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Ten Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Ten Network audience
#·InterestCategoryAffinity×
01Big Ten ConferenceSports35.94×
02Columbus Blue JacketsSports13.13×
03Sean PaytonSports12.52×
04Big 12 ConferenceSports12.42×
05Detroit Red WingsSports6.90×
06Fox SportsMovies & TV6.43×
07Ryder CupSports5.77×
08Detroit TigersSports4.74×
09Cincinnati RedsSports4.27×
10Masters TournamentSports3.74×
11Drudge ReportSports3.53×
12Chick-fil-AFood & Beverages3.35×
13Political scienceBusiness & Career3.30×
14Chicago CubsSports3.13×
15CBS SportsMovies & TV2.93×
16Detroit LionsSports2.88×
17Chuck NorrisMovies & TV2.76×
18PGA TourSports2.57×
19MSNNews1.89×
20Pizza HutFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Ten Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Ten Network audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Convenience OrientationPREMIUM1.48×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Ten Network audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
CreativityOPEN0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Ten Network have in United States?

Big Ten Network has an estimated audience of 4,200,695 people in United States, concentrated in Ohio and Michigan.

02

What is the gender split and age of Big Ten Network fans?

33.9% of Big Ten Network fans are female, 66.1% are male, with an average age of 42.5 years.

03

Which brands do Big Ten Network fans like most?

Big Ten Network fans show strongest brand affinity for Chick-fil-A (3.35×), Big 12 Conference (12.42×), and Detroit Tigers (4.74×) over the country average.

04

Where do Big Ten Network fans live in United States?

Big Ten Network fans in United States are most concentrated in Ohio (reach ~900K), Michigan (reach ~300K), and Iowa (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Big Ten Network fans also like?

Beyond Big Ten Network itself, the audience over-indexes on Big 12 Conference (12.42×), Detroit Tigers (4.74×), Fox Sports (6.43×), and Ryder Cup (5.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Big Ten Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Ten Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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