Second-wave feminism Audience in United States
Second-wave feminism has an estimated audience of 1,131,428 people in United States. 58.1% are female, 41.9% are male, average age 42.7. Top brand affinities: Gender equality, Gender studies, Philanthropy, Activism, Livemusic.
Top brand affinities include Gender equality, Gender studies, Philanthropy, with strongest over-indexing on Gender equality (11.24× the country average). Demographically, the Second-wave feminism audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of Second-wave feminism fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.7 |
| Estimated audience size | 1,131,428 |
Audience persona
The typical Second-wave feminism fan in United States is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Gender equality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gender equality | 11.24× | Politics & Society |
| Gender studies | 11.98× | Politics & Society |
| Philanthropy | 3.82× | Arts & Culture |
| Activism | 3.23× | Politics & Society |
| Livemusic | 3.31× | Music & Radio |
| Late-night talk show | 7.14× | Movies & TV |
| Political satire | 9.45× | Literature |
| Occupy Wall Street | 16.15× | Politics & Society |
| CNN | 1.95× | Movies & TV |
| Red wine | 5.23× | Food & Beverages |
| White wine | 5.89× | Food & Beverages |
| Human rights | 6.3× | Politics & Society |
| Public administration | 5.63× | Business & Career |
| MSNBC | 4.05× | Movies & TV |
| Essay | 7.8× | Literature |
| Major League Soccer | 3.28× | Sports |
| Feminism | 3.49× | Politics & Society |
| Dollar General | 1.85× | Shopping |
| Genetics | 2.28× | Kids & Family |
| Take-out | 2.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.19 |
| Sustainability | BALANCE | 2.19 |
| LGBTQ+ Identity | OPEN | 2.15 |
| Individualism | JOY | 1.96 |
| Tradition | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.3% |
| United Kingdom | 21.1% |
| Brazil | 2.0% |
See Second-wave feminism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Second-wave feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.