Show Me Your Mumu Audience in United States

Show Me Your Mumu has an estimated audience of 730,027 people in United States. 88.1% are female, 11.9% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Depop, Sharon Stone, Robert Pattinson, Audrey Hepburn, Kendra Scott.

The average Show Me Your Mumu fan in United States is 31.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Depop, Sharon Stone, Robert Pattinson, with strongest over-indexing on Depop (17.24× the country average). Demographically, the Show Me Your Mumu audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

Demographics of Show Me Your Mumu fans

Demographic split for Show Me Your Mumu audience in United States
MetricValue
Female88.1%
Male11.9%
Average age31.1
Estimated audience size730,027

Audience persona

The typical Show Me Your Mumu fan in United States is more female, around 31.1 years old, with strong Design Affinity tendencies and a notable affinity for Depop.

Top regions in United States

Top regions ranked by reach for Show Me Your Mumu in United States
RegionReachAffinity
California79,2340.99×
Texas66,4641.06×
Florida46,3920.94×
New York41,5051.02×
Georgia33,0391.47×
North Carolina28,0041.27×
Illinois26,9101.11×
Pennsylvania25,1311.02×
Massachusetts23,8251.66×
Tennessee23,0811.58×
New Jersey20,2521.09×
Ohio18,9160.84×
Louisiana18,5191.97×
Virginia17,9181.01×
South Carolina17,1871.56×
Alabama16,7061.64×
Michigan15,5510.81×
Missouri14,2571.21×
Colorado14,2351.24×
Washington11,8470.81×
Arizona11,7540.79×
Minnesota10,9551.05×
Maryland10,5110.84×
Kentucky9,8471.08×
Indiana9,8390.74×
Wisconsin9,3590.85×
Mississippi9,3211.55×
Connecticut8,1621.11×
Arkansas8,0591.34×
Oklahoma7,0990.88×
Oregon6,0090.72×
Iowa5,2920.88×
Kansas5,2430.91×
Utah4,2580.65×
Nebraska3,6370.99×
Nevada3,5320.5×
Washington, District of Columbia3,0301.38×
New Hampshire2,9381.02×
Idaho2,9310.8×
Hawaii2,4600.78×
Rhode Island2,4251.04×
Maine2,1430.82×
West Virginia2,1110.62×
Montana1,9170.95×
Delaware1,4620.73×
North Dakota1,3150.88×
South Dakota1,2480.74×
Vermont1,0600.83×
New Mexico9640.26×
Alaska6890.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Show Me Your Mumu audience
BrandAffinityCategory
Depop17.24×Fashion & Accessoires
Sharon Stone23.75×Movies & TV
Robert Pattinson15.04×Movies & TV
Audrey Hepburn17.68×Movies & TV
Kendra Scott12.59×Fashion & Accessoires
Zoom!8.4×Business & Career
Urban Outfitters7.29×Shopping
Livemusic5.78×Music & Radio
Casetify18.11×Technology & Electronics
Nicole Scherzinger17.82×Music & Radio
Kia Sportage20×Cars & Mobility
Tuckernuck20.06×Shopping
Thandie Newton15.35×Movies & TV
Charlotte Tilbury8.79×Beauty & Wellness
Nordstrom3.37×Shopping
Tory Burch6.06×Fashion & Accessoires
Veja Sneakers17.37×Fashion & Accessoires
AllSaints20.39×Shopping
Bikini5.28×Fashion & Accessoires
Google News4.51×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Show Me Your Mumu audience
TraitClusterScore
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM1.92
TraditionCONSERVATISM1.78
Quality AwarenessPREMIUM1.68
Early Adopter MentalityPOWER1.43
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Show Me Your Mumu
CountryShare
United States79.8%
Canada3.7%
United Kingdom2.3%

See Show Me Your Mumu audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does Show Me Your Mumu have in United States?

Show Me Your Mumu has an estimated audience of 730,027 people in United States, concentrated in California and Texas.

What is the gender split and age of Show Me Your Mumu fans?

88.1% of Show Me Your Mumu fans are female, 11.9% are male, with an average age of 31.1 years.

Which brands do Show Me Your Mumu fans like most?

Show Me Your Mumu fans show strongest brand affinity for Depop (17.24×), Sharon Stone (23.75×), and Robert Pattinson (15.04×) over the country average.

Where do Show Me Your Mumu fans live in United States?

Show Me Your Mumu fans in United States are most concentrated in California (reach 79,234), Texas (reach 66,464), and Florida (reach 46,392). These three regions account for the largest share of the active audience.

What other brands do Show Me Your Mumu fans also like?

Beyond Show Me Your Mumu itself, the audience over-indexes on Sharon Stone (23.75×), Robert Pattinson (15.04×), Audrey Hepburn (17.68×), and Kendra Scott (12.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Show Me Your Mumu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.