Rascasse Audience Intelligence

Show Me Your Mumu Audience in United States

A data profile of the people who buy, follow and care about Show Me Your Mumu in United States — modelled from more than twelve digital signal sources. Show Me Your Mumu has an estimated audience of 714,856 people in United States.

#14among Apparel in United States#937among Website / Newspaper / Magazine in United States#437in Shopping

The average Show Me Your Mumu fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom, Powerade, Folk music, with strongest over-indexing on Nordstrom (6.33× the country average).

Demographically, the Show Me Your Mumu audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Show Me Your Mumu fan in United States is more female, around 31.1 years old, with strong Tradition tendencies and a notable affinity for Nordstrom.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Show Me Your Mumu profile in United States.

Audience size
715K
in United States
Gender
88.1%♀
11.9% male
Age
31.1
average years
Country rank
#29528
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Show Me Your Mumu

88.1% are female, 11.9% are male, average age 31.1.

Fig. 02

Gender split

88.1%
Female
11.9%
Male
Demographic split for Show Me Your Mumu audience in United States
MetricValue
Female88.1%
Male11.9%
Average age31.1
Estimated audience size714,856
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Show Me Your Mumu audience in United States
Age bracketShare%
16-1935%
20-2933%
30-3914%
40-4911%
50+7%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Show Me Your Mumu audience comes from United States.

Worldwide audience distribution share by country for Show Me Your Mumu
CountryShare
United States79.4%
Canada3.7%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Show Me Your Mumu audience in United States is strongest.

Fig. 05

Top regions by affinity

Show Me Your Mumu fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.94×
02Massachusetts~20K1.64×
03Tennessee~20K1.59×
04Mississippi~10K1.59×
05Alabama~20K1.55×
06South Carolina~20K1.52×
07Georgia~30K1.40×
08Arkansas~8K1.40×
09Washington, District of Columbia~3K1.36×
10North Carolina~30K1.22×
11Missouri~10K1.19×
12Colorado~10K1.16×
13Rhode Island~3K1.14×
14Connecticut~8K1.11×
15New Hampshire~3K1.09×
16New Jersey~20K1.08×
17Kentucky~10K1.07×
18Illinois~30K1.06×
19Nebraska~4K1.02×
20Texas~60K1.01×
21New York~40K1.00×
22Pennsylvania~20K1.00×
23Minnesota~10K1.00×
24Montana~2K0.99×
25Virginia~20K0.97×
26California~80K0.95×
27Florida~50K0.94×
28North Dakota~1K0.94×
29Kansas~5K0.91×
30Vermont~1K0.91×
31Iowa~5K0.89×
32Oklahoma~7K0.88×
33Maine~2K0.88×
34Wisconsin~9K0.83×
35Idaho~3K0.83×
36Delaware~2K0.83×
37Ohio~20K0.82×
38Maryland~10K0.82×
39Hawaii~3K0.81×
40South Dakota~1K0.81×
41Michigan~10K0.78×
42Washington~10K0.77×
43Arizona~10K0.75×
44Indiana~10K0.75×
45West Virginia~2K0.74×
46Oregon~6K0.71×
47Utah~4K0.67×
48Alaska~1K0.66×
49Nevada~4K0.54×
50New Mexico~2K0.45×
Fig. 06

Affinity by region

Affinity by region — Show Me Your Mumu, United States
0.45×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Show Me Your Mumu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Show Me Your Mumu audience
#·InterestCategoryAffinity×
01PoweradeFood & Beverages52.73×
02TuckernuckShopping22.30×
03Thandie NewtonMovies & TV17.15×
04Folk musicMusic & Radio8.37×
05Zoom!Business & Career7.76×
06Boho-chicFashion & Accessoires6.65×
07NordstromShopping6.33×
08Victoria's SecretFashion & Accessoires5.84×
09Urban OutfittersShopping5.82×
10Tory BurchFashion & Accessoires5.62×
11BikiniFashion & Accessoires5.56×
12WayfairHome & Garden4.82×
13HandbagsFashion & Accessoires4.36×
14EtsyFashion & Accessoires4.12×
15VeganismFood & Beverages3.44×
16Nordstrom rackFashion & Accessoires3.42×
17Beauty salonsBeauty & Wellness3.19×
18Home improvementHome & Garden2.39×
19Alcoholic beveragesFood & Beverages2.26×
20CookingFood & Beverages2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Show Me Your Mumu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Show Me Your Mumu audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.38×
IndulgenceJOY2.66×
Design AffinityPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Show Me Your Mumu audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
ExtroversionTHRILL0.82×
Urban LifestyleOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Show Me Your Mumu have in United States?

Show Me Your Mumu has an estimated audience of 714,856 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Show Me Your Mumu fans?

88.1% of Show Me Your Mumu fans are female, 11.9% are male, with an average age of 31.1 years.

03

Which brands do Show Me Your Mumu fans like most?

Show Me Your Mumu fans show strongest brand affinity for Nordstrom (6.33×), Powerade (52.73×), and Folk music (8.37×) over the country average.

04

Where do Show Me Your Mumu fans live in United States?

Show Me Your Mumu fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Show Me Your Mumu fans also like?

Beyond Show Me Your Mumu itself, the audience over-indexes on Powerade (52.73×), Folk music (8.37×), Tuckernuck (22.3×), and Zoom! (7.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Show Me Your Mumu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Show Me Your Mumu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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