Rascasse Audience Intelligence

Silver Jewellery Target Market in United States

A data profile of the people who buy, follow and care about Silver Jewellery in United States — modelled from more than twelve digital signal sources. Silver Jewellery has an estimated audience of 791,293 people in United States.

#21among Jewelry in United States#2856among Brand in United States#1083in Fashion & Accessoires

The average Silver Jewellery fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buccellati, Bohemian style, Gypsy style, with strongest over-indexing on Buccellati (71.55× the country average).

Demographically, the Silver Jewellery audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silver Jewellery fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Buccellati.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silver Jewellery profile in United States.

Audience size
791K
in United States
Gender
66.2%♀
33.8% male
Age
33.6
average years
Country rank
#27666
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Silver Jewellery

66.2% are female, 33.8% are male, average age 33.6.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Silver Jewellery audience in United States
MetricValue
Female66.2%
Male33.8%
Average age33.6
Estimated audience size791,293
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Silver Jewellery audience in United States
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Silver Jewellery audience comes from United States.

Worldwide audience distribution share by country for Silver Jewellery
CountryShare
India57.4%
United States25.6%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silver Jewellery audience in United States is strongest.

Fig. 05

Top regions by affinity

Silver Jewellery customers by region in United States
#RegionReachAffinity×
01Kansas~10K2.13×
02California~100K1.24×
03Utah~9K1.23×
04Arizona~20K1.16×
05Washington, District of Columbia~3K1.11×
06Texas~80K1.10×
07South Carolina~10K1.10×
08Illinois~30K1.09×
09Louisiana~10K1.09×
10Washington~20K1.07×
11Mississippi~7K1.07×
12Missouri~10K1.05×
13Georgia~30K1.04×
14Massachusetts~20K1.03×
15Oregon~9K1.03×
16New Mexico~4K1.03×
17Montana~2K1.03×
18New York~50K1.02×
19Oklahoma~9K1.02×
20Arkansas~7K1.01×
21New Jersey~20K0.99×
22Virginia~20K0.99×
23Nebraska~4K0.99×
24Idaho~4K0.99×
25Hawaii~3K0.99×
26Delaware~2K0.99×
27Pennsylvania~30K0.98×
28North Carolina~20K0.98×
29Vermont~1K0.97×
30West Virginia~4K0.96×
31Maryland~10K0.95×
32Alabama~10K0.95×
33South Dakota~2K0.95×
34Kentucky~9K0.94×
35New Hampshire~3K0.94×
36Rhode Island~2K0.94×
37Connecticut~7K0.93×
38Alaska~2K0.93×
39Florida~50K0.92×
40Colorado~10K0.92×
41Wisconsin~10K0.92×
42Iowa~6K0.92×
43Tennessee~10K0.91×
44Indiana~10K0.91×
45North Dakota~1K0.91×
46Minnesota~10K0.90×
47Maine~3K0.90×
48Ohio~20K0.87×
49Michigan~20K0.87×
50Nevada~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Silver Jewellery, United States
0.86×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silver Jewellery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silver Jewellery audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires71.55×
02ChaumetFashion & Accessoires24.03×
03Etihad AirwaysTravel & Leisure20.00×
04Before SunriseMovies & TV19.39×
05Gold-filled jewelryFashion & Accessoires16.07×
06HoneymoonKids & Family13.73×
07Gypsy styleFashion & Accessoires10.66×
08Jewellery storeFashion & Accessoires10.31×
09RomanticismPolitics & Society9.23×
10Bohemian styleFashion & Accessoires8.01×
11Unique GiftsShopping7.39×
12Fine-art photographyTechnology & Electronics5.95×
13HairbrushBeauty & Wellness5.03×
14EarringFashion & Accessoires4.63×
15Travel photographyTechnology & Electronics4.46×
16Hair dryerBeauty & Wellness4.35×
17GemstoneFashion & Accessoires4.09×
18BraceletFashion & Accessoires3.72×
19Luxury goodsFashion & Accessoires2.40×
20Macy'sShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silver Jewellery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silver Jewellery audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.78×
IndulgenceJOY2.23×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silver Jewellery audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
ExtroversionTHRILL0.83×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Silver Jewellery's target market in United States?

Silver Jewellery's target market in United States covers an estimated 791,293 people, concentrated in California and Texas.

02

What is the gender split and age of Silver Jewellery customers?

66.2% of the Silver Jewellery audience are female, 33.8% are male, with an average age of 33.6 years.

03

Which brands do Silver Jewellery fans like most?

Silver Jewellery fans show strongest brand affinity for Buccellati (71.55×), Bohemian style (8.01×), and Gypsy style (10.66×) over the country average.

04

Where do Silver Jewellery fans live in United States?

Silver Jewellery fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Silver Jewellery fans also like?

Beyond Silver Jewellery itself, the audience over-indexes on Bohemian style (8.01×), Gypsy style (10.66×), Unique Gifts (7.39×), and Romanticism (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Jewelry audiences in United States

See Silver Jewellery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silver Jewellery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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