Silver Jewellery Audience in United States

Silver Jewellery has an estimated audience of 794,822 people in United States. 66.2% are female, 33.8% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Buccellati, Planet Fitness, Jean Paul Gaultier, Kia Sportage, Bachelor of Business Administration.

The average Silver Jewellery fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buccellati, Planet Fitness, Jean Paul Gaultier, with strongest over-indexing on Buccellati (55.41× the country average). Demographically, the Silver Jewellery audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Silver Jewellery fans

Demographic split for Silver Jewellery audience in United States
MetricValue
Female66.2%
Male33.8%
Average age33.6
Estimated audience size794,822

Audience persona

The typical Silver Jewellery fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Buccellati.

Top regions in United States

Top regions ranked by reach for Silver Jewellery in United States
RegionReachAffinity
California119,9541.37×
Texas80,6271.18×
Florida55,1151.02×
New York53,1781.2×
Illinois31,5291.19×
Georgia27,1211.11×
Pennsylvania27,0311.01×
North Carolina23,0400.96×
Ohio21,3680.87×
New Jersey20,8151.03×
Virginia20,5081.06×
Michigan18,7460.9×
Massachusetts17,8711.14×
Washington17,4931.1×
South Carolina16,1841.35×
Arizona15,8060.97×
Tennessee14,5380.91×
Indiana13,9420.96×
Maryland13,9101.02×
Missouri13,6201.06×
Colorado12,2060.97×
Wisconsin11,5000.96×
Kansas11,1381.78×
Louisiana11,0001.07×
Oregon10,1491.11×
Minnesota9,8760.87×
Utah9,8291.38×
Alabama9,5130.86×
Oklahoma9,2931.05×
Kentucky8,5310.86×
Connecticut7,4320.93×
Arkansas6,9491.06×
Nevada6,3790.83×
Iowa6,1830.94×
Mississippi5,4280.83×
New Mexico4,1251.03×
Idaho3,5900.9×
Nebraska3,5620.89×
West Virginia3,4920.94×
Hawaii3,1970.94×
New Hampshire2,6600.85×
Washington, District of Columbia2,5431.06×
Maine2,2530.79×
Rhode Island2,2020.87×
Montana2,1210.96×
Delaware2,0660.94×
South Dakota1,6410.89×
Vermont1,1860.85×
Alaska1,1840.7×
Wyoming1,0130.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silver Jewellery audience
BrandAffinityCategory
Buccellati55.41×Fashion & Accessoires
Planet Fitness4.53×Sports
Jean Paul Gaultier17.32×Fashion & Accessoires
Kia Sportage20×Cars & Mobility
Bachelor of Business Administration35.63×Business & Career
Bohemian style7.18×Fashion & Accessoires
Honda HR-V20×Cars & Mobility
Romanticism8.67×Politics & Society
Fine-art photography6.17×Technology & Electronics
Honeymoon13.51×Kids & Family
Unique Gifts5.96×Shopping
Gypsy style7.84×Fashion & Accessoires
Travel photography4.36×Technology & Electronics
Hair Extensions3.65×Beauty & Wellness
Lace wig3.44×Beauty & Wellness
Hairbrush4.7×Beauty & Wellness
Long hair3.94×Beauty & Wellness
Private Jets16.58×Cars & Mobility
Boucheron15.71×Fashion & Accessoires
Bershka13.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silver Jewellery audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Design AffinityPREMIUM1.75
LGBTQ+ IdentityOPEN1.57
Pet OwnershipJOY1.57
Price SensitivityPREMIUM1.41
Quality AwarenessPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Silver Jewellery
CountryShare
India57.3%
United States25.7%
United Kingdom8.3%

See Silver Jewellery audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Silver Jewellery have in United States?

Silver Jewellery has an estimated audience of 794,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Silver Jewellery fans?

66.2% of Silver Jewellery fans are female, 33.8% are male, with an average age of 33.6 years.

Which brands do Silver Jewellery fans like most?

Silver Jewellery fans show strongest brand affinity for Buccellati (55.41×), Planet Fitness (4.53×), and Jean Paul Gaultier (17.32×) over the country average.

Where do Silver Jewellery fans live in United States?

Silver Jewellery fans in United States are most concentrated in California (reach 119,954), Texas (reach 80,627), and Florida (reach 55,115). These three regions account for the largest share of the active audience.

What other brands do Silver Jewellery fans also like?

Beyond Silver Jewellery itself, the audience over-indexes on Planet Fitness (4.53×), Jean Paul Gaultier (17.32×), Kia Sportage (20×), and Bachelor of Business Administration (35.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silver Jewellery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.