Simon Sinek Audience in United States

Simon Sinek logo

Simon Sinek has an estimated audience of 778,107 people in United States. 60.7% are female, 39.3% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Food, Arts and music, Food and drink, Sports, Music.

The average Simon Sinek fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Food, Arts and music, Food and drink, with strongest over-indexing on Food (2.4× the country average). Demographically, the Simon Sinek audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Author

Demographics of Simon Sinek fans

Demographic split for Simon Sinek audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.4
Estimated audience size778,107

Audience persona

The typical Simon Sinek fan in United States is more female, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Simon Sinek in United States
RegionReachAffinity
California115,7361.35×
Texas63,6980.95×
New York53,4171.23×
Florida47,8720.91×
Illinois27,1831.05×
Georgia23,1420.97×
Pennsylvania22,7090.87×
Washington22,6851.45×
North Carolina22,6450.97×
Virginia21,8061.15×
Ohio21,1860.88×
New Jersey19,7891×
Massachusetts19,7481.29×
Michigan18,7090.92×
Colorado18,6411.52×
Arizona15,6410.98×
Maryland15,3741.15×
Tennessee13,8330.89×
Indiana12,6930.89×
Missouri12,4360.99×
Minnesota12,2131.1×
Wisconsin11,4590.98×
Oregon11,2501.26×
Utah10,4931.51×
South Carolina9,4550.81×
Nevada8,5201.13×
Connecticut8,3441.07×
Alabama7,4470.69×
Oklahoma7,3410.85×
Kentucky6,6320.68×
Kansas6,1601×
Louisiana6,0650.6×
Iowa5,9070.92×
Idaho4,8561.24×
Washington, District of Columbia4,5001.92×
Arkansas4,4980.7×
Hawaii4,2751.28×
Nebraska3,7490.96×
New Hampshire3,2141.05×
New Mexico3,1310.8×
Mississippi2,9190.46×
Maine2,8791.03×
Rhode Island2,2240.9×
Montana2,0850.97×
West Virginia1,7570.48×
Delaware1,6790.78×
Vermont1,5311.12×
South Dakota1,4970.83×
Alaska1,4610.88×
North Dakota1,2800.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simon Sinek audience
BrandAffinityCategory
Food2.4×Food & Beverages
Arts and music2.32×Arts & Culture
Food and drink2.22×Food & Beverages
Sports2.2×Sports
Music2.13×Business & Career
Movies2.15×Movies & TV
Reading2.11×Literature
Outdoor recreation2.22×Sports
Live events2.15×Music & Radio
Consumer electronics2.09×Technology & Electronics
Entertainment2.15×Movies & TV
Pets2.13×Pets & Animals
Fitness and wellness1.88×Sports
Games1.97×Games
Shopping1.83×Shopping
Clothing1.87×Fashion & Accessoires
Celebrity2.28×Movies & TV
Politics and social issues1.89×Politics & Society
Adventure2.63×Travel & Leisure
Beverages1.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simon Sinek audience
TraitClusterScore
Early Adopter MentalityPOWER1.69
Design AffinityPREMIUM1.6
Risk AppetiteTHRILL1.53
MindfulnessBALANCE1.45
Career OrientationPOWER1.45
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Simon Sinek
CountryShare
United States30.0%
India6.8%
United Kingdom6.7%

See Simon Sinek audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Simon Sinek have in United States?

Simon Sinek has an estimated audience of 778,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Simon Sinek fans?

60.7% of Simon Sinek fans are female, 39.3% are male, with an average age of 39.4 years.

Which brands do Simon Sinek fans like most?

Simon Sinek fans show strongest brand affinity for Food (2.4×), Arts and music (2.32×), and Food and drink (2.22×) over the country average.

Where do Simon Sinek fans live in United States?

Simon Sinek fans in United States are most concentrated in California (reach 115,736), Texas (reach 63,698), and New York (reach 53,417). These three regions account for the largest share of the active audience.

What other brands do Simon Sinek fans also like?

Beyond Simon Sinek itself, the audience over-indexes on Arts and music (2.32×), Food and drink (2.22×), Sports (2.2×), and Music (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Sinek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.