Rascasse Audience Intelligence

Simon Sinek Audience in United States

A data profile of the people who buy, follow and care about Simon Sinek in United States — modelled from more than twelve digital signal sources. Simon Sinek has an estimated audience of 745,280 people in United States.

#81among Author in United States#6704among Person in United States#1810in Business & Career

The average Simon Sinek fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food, Arts and music, Food and drink, with strongest over-indexing on Food (2.4× the country average).

Demographically, the Simon Sinek audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simon Sinek fan in United States is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Food.

Category: Business & Career · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simon Sinek profile in United States.

Audience size
745K
in United States
Gender
60.7%♀
39.3% male
Age
39.4
average years
Country rank
#28750
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simon Sinek fans

60.7% are female, 39.3% are male, average age 39.4.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Simon Sinek audience in United States
MetricValue
Female60.7%
Male39.3%
Average age39.4
Estimated audience size745,280
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Simon Sinek audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4924%
50+16%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Simon Sinek audience comes from United States.

Worldwide audience distribution share by country for Simon Sinek
CountryShare
United States29.5%
India7.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simon Sinek audience in United States is strongest.

Fig. 05

Top regions by affinity

Simon Sinek fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.75×
02Colorado~20K1.53×
03Utah~10K1.53×
04Washington~20K1.32×
05California~100K1.26×
06Idaho~5K1.26×
07Massachusetts~20K1.25×
08Oregon~10K1.20×
09Hawaii~4K1.19×
10New York~50K1.15×
11Vermont~2K1.15×
12Virginia~20K1.12×
13Minnesota~10K1.10×
14New Hampshire~3K1.09×
15Maryland~10K1.06×
16Connecticut~8K1.06×
17Montana~2K1.06×
18Maine~3K1.05×
19Illinois~30K1.03×
20Nevada~8K1.03×
21Kansas~6K1.02×
22Missouri~10K1.00×
23Nebraska~4K1.00×
24Wisconsin~10K0.99×
25Arizona~20K0.98×
26New Jersey~20K0.97×
27Alaska~2K0.96×
28Iowa~6K0.95×
29Rhode Island~2K0.95×
30South Dakota~2K0.95×
31Georgia~20K0.94×
32North Carolina~20K0.92×
33Texas~60K0.91×
34North Dakota~1K0.91×
35Florida~50K0.90×
36Tennessee~10K0.90×
37Michigan~20K0.89×
38Indiana~10K0.89×
39Pennsylvania~20K0.87×
40Ohio~20K0.87×
41Oklahoma~7K0.87×
42New Mexico~3K0.87×
43Delaware~2K0.85×
44South Carolina~10K0.82×
45Arkansas~5K0.78×
46Kentucky~7K0.74×
47Alabama~8K0.72×
48Louisiana~7K0.66×
49West Virginia~2K0.66×
50Mississippi~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Simon Sinek, United States
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simon Sinek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simon Sinek audience
#·InterestCategoryAffinity×
01Chess.comSports13.69×
02AdventureTravel & Leisure2.63×
03FoodFood & Beverages2.40×
04Arts and musicArts & Culture2.32×
05CelebrityMovies & TV2.28×
06Food and drinkFood & Beverages2.22×
07Outdoor recreationSports2.22×
08SportsSports2.20×
09MoviesMovies & TV2.15×
10Live eventsMusic & Radio2.15×
11EntertainmentMovies & TV2.15×
12MusicBusiness & Career2.13×
13PetsPets & Animals2.13×
14ReadingLiterature2.11×
15Consumer electronicsTechnology & Electronics2.09×
16GamesGames1.97×
17Politics and social issuesPolitics & Society1.89×
18Fitness and wellnessSports1.88×
19ClothingFashion & Accessoires1.87×
20ShoppingShopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simon Sinek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simon Sinek audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Convenience OrientationPREMIUM1.73×
IndividualismJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simon Sinek audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
DIY MentalityTHRILL0.77×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simon Sinek have in United States?

Simon Sinek has an estimated audience of 745,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simon Sinek fans?

60.7% of Simon Sinek fans are female, 39.3% are male, with an average age of 39.4 years.

03

Which brands do Simon Sinek fans like most?

Simon Sinek fans show strongest brand affinity for Food (2.4×), Arts and music (2.32×), and Food and drink (2.22×) over the country average.

04

Where do Simon Sinek fans live in United States?

Simon Sinek fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Simon Sinek fans also like?

Beyond Simon Sinek itself, the audience over-indexes on Arts and music (2.32×), Food and drink (2.22×), Sports (2.2×), and Music (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Simon Sinek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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