Single-origin coffee Audience in United States
Single-origin coffee has an estimated audience of 366,822 people in United States. 58.6% are female, 41.4% are male, average age 42.3. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Lulu 黃路梓茵, Governor of Michigan, Goop.
Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Single-origin coffee audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Single-origin coffee fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.3 |
| Estimated audience size | 366,822 |
Audience persona
The typical Single-origin coffee fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Regional styles of Mexican music | 24.17× | Music & Radio |
| Lulu 黃路梓茵 | 7.28× | Movies & TV |
| Governor of Michigan | 13.2× | Politics & Society |
| Goop | 9.2× | Internet & Social Media |
| Electrolyte | 7.68× | Health |
| Wok | 10.67× | Food & Beverages |
| Cherish (group) | 15.86× | Music & Radio |
| Voter registration | 6.59× | Politics & Society |
| headspace | 12.49× | Health |
| Grace Slick | 10.66× | Music & Radio |
| Google Home | 7.45× | Technology & Electronics |
| Fairy godmother | 7.89× | Literature |
| El Paso County, Colorado | 11.16× | Travel & Leisure |
| Hipster | 8.09× | Politics & Society |
| Unique Gifts | 1.91× | Shopping |
| Nationality | 1.7× | Politics & Society |
| Ira Glass | 13.46× | Music & Radio |
| Gift registry | 9.55× | Kids & Family |
| Hitchcock (film) | 10.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.13 |
| Design Affinity | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.59 |
| Price Sensitivity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| Australia | 8.5% |
| United Kingdom | 7.7% |
See Single-origin coffee audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Single-origin coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.