Rascasse Audience Intelligence

Single-origin coffee Audience in United States

A data profile of the people who buy, follow and care about Single-origin coffee in United States — modelled from more than twelve digital signal sources. Single-origin coffee has an estimated audience of 366,822 people in United States.

#76among Beverage in United States#12672among Topic in United States#2274in Food & Beverages

The average Single-origin coffee fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Coffee roasting, Non-alcoholic beverage, Coffee, with strongest over-indexing on Coffee roasting (11.7× the country average).

Demographically, the Single-origin coffee audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Single-origin coffee fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Coffee roasting.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single-origin coffee profile in United States.

Audience size
367K
in United States
Gender
58.6%♀
41.4% male
Age
42.3
average years
Country rank
#43519
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single-origin coffee fans

58.6% are female, 41.4% are male, average age 42.3.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Single-origin coffee audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.3
Estimated audience size366,822
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Single-origin coffee audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

44.2%

of the worldwide Single-origin coffee audience comes from United States.

Worldwide audience distribution share by country for Single-origin coffee
CountryShare
United States44.2%
Australia8.5%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single-origin coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Single-origin coffee fans by region: top regions in United States
#RegionReachAffinity×
01California~90K2.33×
02Washington, District of Columbia~2K2.03×
03Georgia~20K1.77×
04New York~30K1.67×
05Massachusetts~10K1.67×
06Illinois~20K1.35×
07Colorado~8K1.35×
08Nevada~4K1.18×
09Washington~9K1.17×
10Oregon~5K1.16×
11Florida~30K1.12×
12Pennsylvania~10K1.08×
13Hawaii~2K1.08×
14Missouri~6K1.06×
15New Jersey~10K1.05×
16Virginia~9K1.04×
17Vermont<1K1.04×
18Alabama~5K1.00×
19Montana~1K0.99×
20Alaska<1K0.99×
21Connecticut~4K0.96×
22New Hampshire~1K0.96×
23North Dakota<1K0.96×
24Rhode Island~1K0.95×
25Kansas~3K0.94×
26South Dakota<1K0.94×
27Idaho~2K0.93×
28Maine~1K0.93×
29Nebraska~2K0.92×
30Delaware<1K0.92×
31South Carolina~5K0.91×
32West Virginia~2K0.91×
33Indiana~6K0.90×
34New Mexico~2K0.90×
35Tennessee~6K0.88×
36Maryland~6K0.88×
37Arkansas~3K0.88×
38Ohio~10K0.87×
39Arizona~6K0.87×
40Oklahoma~4K0.87×
41Mississippi~3K0.87×
42Michigan~8K0.86×
43North Carolina~9K0.85×
44Wisconsin~5K0.84×
45Minnesota~4K0.84×
46Kentucky~4K0.84×
47Utah~3K0.84×
48Iowa~3K0.84×
49Texas~30K0.82×
50Louisiana~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Single-origin coffee, United States
0.82×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single-origin coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single-origin coffee audience
#·InterestCategoryAffinity×
01ColumboMovies & TV20.00×
02Coffee roastingFood & Beverages11.70×
03Non-alcoholic beverageFood & Beverages6.21×
04Tim HortonSports5.16×
05CocktailFood & Beverages2.83×
06Snack foodFood & Beverages2.47×
07CoffeeFood & Beverages2.39×
08TeaFood & Beverages2.39×
09VeganismFood & Beverages2.35×
10Trader Joe'sShopping2.27×
11Burger KingFood & Beverages2.22×
12WineFood & Beverages2.17×
13CouponsShopping1.88×
14RecipesFood & Beverages1.87×
15PinterestInternet & Social Media1.86×
16Alcoholic beveragesFood & Beverages1.83×
17SmartphonesTechnology & Electronics1.78×
18CookingFood & Beverages1.71×
19Home improvementHome & Garden1.67×
20WalmartShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single-origin coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single-origin coffee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.72×
Price SensitivityPREMIUM1.48×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single-origin coffee audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Sports ActivityPOWER1.00×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single-origin coffee have in United States?

Single-origin coffee has an estimated audience of 366,822 people in United States, concentrated in California and New York.

02

What is the gender split and age of Single-origin coffee fans?

58.6% of Single-origin coffee fans are female, 41.4% are male, with an average age of 42.3 years.

03

Which brands do Single-origin coffee fans like most?

Single-origin coffee fans show strongest brand affinity for Coffee roasting (11.7×), Non-alcoholic beverage (6.21×), and Coffee (2.39×) over the country average.

04

Where do Single-origin coffee fans live in United States?

Single-origin coffee fans in United States are most concentrated in California (reach ~90K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Single-origin coffee fans also like?

Beyond Single-origin coffee itself, the audience over-indexes on Non-alcoholic beverage (6.21×), Coffee (2.39×), Columbo (20×), and Cooking (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Single-origin coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-origin coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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