Single-origin coffee Audience in United States
Single-origin coffee has an estimated audience of 366,822 people in United States. 58.6% are female, 41.4% are male, average age 42.3. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, French press.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Single-origin coffee audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Single-origin coffee fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.3 |
| Estimated audience size | 366,822 |
Audience persona
The typical Single-origin coffee fan in United States is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Capital One | 13.73× | Business & Career |
| Google Maps | 10.5× | Internet & Social Media |
| Indeed.com | 9.36× | Business & Career |
| French press | 79.33× | Home & Garden |
| AccuWeather | 12.13× | Home & Garden |
| DeviantArt | 12.77× | Internet & Social Media |
| Bruce Willis | 12.91× | Movies & TV |
| Circle K | 12.23× | Shopping |
| CarGurus | 9.56× | Cars & Mobility |
| Diane Keaton | 10.01× | Movies & TV |
| Beetlejuice | 7.84× | Movies & TV |
| Aaron Rodgers | 9.92× | Sports |
| Clint Eastwood | 12.45× | Movies & TV |
| Enterprise Rent-A-Car | 8.3× | Cars & Mobility |
| Kendra Scott | 13.63× | Fashion & Accessoires |
| Pretzel | 18.18× | Food & Beverages |
| Khan Academy | 10.69× | Business & Career |
| Bagel | 20.95× | Food & Beverages |
| Blake Lively | 12.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.13 |
| Design Affinity | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.59 |
| Price Sensitivity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.3% |
| Australia | 8.5% |
| United Kingdom | 7.7% |
See Single-origin coffee audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Single-origin coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.