SMG (property management) Audience in United States

SMG (property management) logo

SMG (property management) has an estimated audience of 2,096,795 people in United States. 44.0% are female, 56.0% are male, average age 35.3. Top regions: Texas, California, Florida. Top brand affinities: AccuWeather, StubHub, Clint Eastwood, DocuSign, OpenTable.

The average SMG (property management) fan in United States is 35.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AccuWeather, StubHub, Clint Eastwood, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the SMG (property management) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of SMG (property management) fans

Demographic split for SMG (property management) audience in United States
MetricValue
Female44.0%
Male56.0%
Average age35.3
Estimated audience size2,096,795

Audience persona

The typical SMG (property management) fan in United States is more male, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for SMG (property management) in United States
RegionReachAffinity
Texas1,325,4157.35×
California584,5242.53×
Florida344,1992.42×
Georgia335,1005.19×
Illinois99,0911.42×
New York73,7550.63×
Pennsylvania66,3210.94×
North Carolina59,2020.94×
Ohio45,7920.71×
Virginia38,4180.75×
Arizona37,5590.88×
Michigan36,7070.67×
New Jersey35,5330.67×
Tennessee34,2650.81×
Indiana32,5770.85×
South Carolina30,6360.97×
Washington29,0620.69×
Alabama28,1110.96×
Louisiana27,5931.02×
Maryland27,2790.76×
Missouri23,7630.7×
Colorado23,2660.7×
Oklahoma22,8540.98×
Nevada21,0671.04×
Massachusetts20,9760.51×
Utah18,5650.99×
Minnesota18,1750.6×
Mississippi17,7631.03×
Kentucky17,4050.66×
Wisconsin17,2600.55×
Arkansas16,3300.95×
Oregon14,5100.6×
Connecticut13,6560.65×
Kansas11,2960.68×
Iowa10,6680.62×
New Mexico8,4230.8×
Idaho7,0100.67×
Nebraska6,3390.6×
West Virginia5,3870.55×
Hawaii5,2520.58×
Delaware3,9330.68×
Washington, District of Columbia3,9090.62×
New Hampshire3,6780.45×
Rhode Island3,3620.5×
Maine3,0260.4×
Montana2,6050.45×
Alaska2,5060.56×
South Dakota2,1330.44×
North Dakota1,8830.44×
Wyoming1,5340.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SMG (property management) audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.46×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.39×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Liam Neeson11.19×Movies & TV
Telegram14.5×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SMG (property management) audience
TraitClusterScore
Sports ActivityPOWER4.48
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.59
Early Adopter MentalityPOWER1.49
Career OrientationPOWER1.47
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for SMG (property management)
CountryShare
United States71.0%
Japan5.2%
Germany3.4%

See SMG (property management) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does SMG (property management) have in United States?

SMG (property management) has an estimated audience of 2,096,795 people in United States, concentrated in Texas and California.

What is the gender split and age of SMG (property management) fans?

44.0% of SMG (property management) fans are female, 56.0% are male, with an average age of 35.3 years.

Which brands do SMG (property management) fans like most?

SMG (property management) fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Clint Eastwood (12.71×) over the country average.

Where do SMG (property management) fans live in United States?

SMG (property management) fans in United States are most concentrated in Texas (reach 1,325,415), California (reach 584,524), and Florida (reach 344,199). These three regions account for the largest share of the active audience.

What other brands do SMG (property management) fans also like?

Beyond SMG (property management) itself, the audience over-indexes on StubHub (15.69×), Clint Eastwood (12.71×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SMG (property management). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.