A data profile of the people who buy, follow and care about SMG (property management) in United States — modelled from more than twelve digital signal sources. SMG (property management) has an estimated audience of 2,177,733 people in United States.
The average SMG (property management) fan in United States is 35.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Compression stockings, Pizza Hut, Domino's Pizza, with strongest over-indexing on Compression stockings (13.51× the country average).
Demographically, the SMG (property management) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical SMG (property management) fan in United States is more male, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for Compression stockings.
The key figures that characterise the SMG (property management) profile in United States.
44.0% are female, 56.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 35.3 |
| Estimated audience size | 2,177,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
Where the SMG (property management) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~1.5M | 11.05× | |
| 02 | Georgia | ~400K | 6.45× | |
| 03 | California | ~800K | 3.30× | |
| 04 | Florida | ~400K | 2.97× | |
| 05 | Illinois | ~100K | 1.71× | |
| 06 | Mississippi | ~20K | 0.98× | |
| 07 | Louisiana | ~30K | 0.95× | |
| 08 | Nevada | ~20K | 0.94× | |
| 09 | Oklahoma | ~20K | 0.90× | |
| 10 | Utah | ~20K | 0.90× | |
| 11 | Arkansas | ~20K | 0.89× | |
| 12 | Alabama | ~30K | 0.88× | |
| 13 | South Carolina | ~30K | 0.87× | |
| 14 | Pennsylvania | ~60K | 0.84× | |
| 15 | North Carolina | ~50K | 0.83× | |
| 16 | Arizona | ~30K | 0.80× | |
| 17 | Indiana | ~30K | 0.77× | |
| 18 | New Mexico | ~8K | 0.77× | |
| 19 | Tennessee | ~30K | 0.74× | |
| 20 | Maryland | ~30K | 0.69× | |
| 21 | Delaware | ~4K | 0.68× | |
| 22 | Virginia | ~30K | 0.67× | |
| 23 | Kansas | ~10K | 0.65× | |
| 24 | Idaho | ~7K | 0.65× | |
| 25 | Missouri | ~20K | 0.64× | |
| 26 | Alaska | ~3K | 0.64× | |
| 27 | Ohio | ~40K | 0.63× | |
| 28 | Colorado | ~20K | 0.63× | |
| 29 | Kentucky | ~20K | 0.63× | |
| 30 | Washington | ~30K | 0.62× | |
| 31 | Washington, District of Columbia | ~4K | 0.61× | |
| 32 | Michigan | ~30K | 0.60× | |
| 33 | Connecticut | ~10K | 0.60× | |
| 34 | Wyoming | ~2K | 0.60× | |
| 35 | New Jersey | ~30K | 0.59× | |
| 36 | Iowa | ~10K | 0.59× | |
| 37 | Nebraska | ~6K | 0.59× | |
| 38 | West Virginia | ~6K | 0.58× | |
| 39 | Hawaii | ~5K | 0.58× | |
| 40 | Oregon | ~10K | 0.57× | |
| 41 | Minnesota | ~20K | 0.56× | |
| 42 | New York | ~60K | 0.55× | |
| 43 | Rhode Island | ~4K | 0.54× | |
| 44 | South Dakota | ~3K | 0.54× | |
| 45 | North Dakota | ~2K | 0.54× | |
| 46 | Montana | ~3K | 0.52× | |
| 47 | Wisconsin | ~20K | 0.51× | |
| 48 | New Hampshire | ~4K | 0.48× | |
| 49 | Massachusetts | ~20K | 0.46× | |
| 50 | Maine | ~3K | 0.46× |
The strongest cross-interests of the SMG (property management) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Compression stockings | Health | 13.51× | ||
| 02 | Commercial property | Business & Career | 4.13× | ||
| 03 | Racing games | Games | 2.54× | ||
| 04 | Real property | Home & Garden | 2.36× | ||
| 05 | Solar energy | Home & Garden | 2.31× | ||
| 06 | Whataburger | Food & Beverages | 2.20× | ||
| 07 | Pizza Hut | Food & Beverages | 2.15× | ||
| 08 | Non-fiction books | Literature | 2.15× | ||
| 09 | Domino's Pizza | Food & Beverages | 2.10× | ||
| 10 | Vehicle insurance | Cars & Mobility | 1.99× | ||
| 11 | NASCAR | Sports | 1.89× | ||
| 12 | FedEx | Business & Career | 1.86× | ||
| 13 | Subway | Food & Beverages | 1.80× | ||
| 14 | McDonald's | Food & Beverages | 1.73× | ||
| 15 | Discount Tire | Shopping | 1.72× | ||
| 16 | Renewable energy | Business & Career | 1.71× | ||
| 17 | Pokémon | Games | 1.68× | ||
| 18 | Property finder | Home & Garden | 1.68× | ||
| 19 | Mortgage loans | Business & Career | 1.64× | ||
| 20 | Toyota | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 3.46× | |
| Career Orientation | POWER | 1.56× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Sustainability | BALANCE | 0.64× | |
| Creativity | OPEN | 0.66× |
SMG (property management)'s target market in United States covers an estimated 2,177,733 people, concentrated in Texas and California.
44.0% of the SMG (property management) audience are female, 56.0% are male, with an average age of 35.3 years.
SMG (property management) fans show strongest brand affinity for Compression stockings (13.51×), Pizza Hut (2.15×), and Domino's Pizza (2.1×) over the country average.
SMG (property management) fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond SMG (property management) itself, the audience over-indexes on Pizza Hut (2.15×), Domino's Pizza (2.1×), McDonald's (1.73×), and Real property (2.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for SMG (property management). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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