Smokey Bones Audience in United States

Smokey Bones has an estimated audience of 913,552 people in United States. 55.3% are female, 44.7% are male, average age 43.4. Top regions: Florida, Ohio, Pennsylvania. Top brand affinities: Sinaloa, Alaska, Kerala, Leverage (TV series), Graham Greene.
The average Smokey Bones fan in United States is 43.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, Pennsylvania. Top brand affinities include Sinaloa, Alaska, Kerala, with strongest over-indexing on Sinaloa (3.64× the country average). Demographically, the Smokey Bones audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Smokey Bones fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.4 |
| Estimated audience size | 913,552 |
Audience persona
The typical Smokey Bones fan in United States is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 221,623 | 3.58× |
| Ohio | 147,907 | 5.26× |
| Pennsylvania | 113,447 | 3.69× |
| Virginia | 86,787 | 3.9× |
| New York | 78,823 | 1.54× |
| Georgia | 66,710 | 2.37× |
| Indiana | 64,588 | 3.87× |
| Michigan | 52,737 | 2.21× |
| Kentucky | 49,502 | 4.32× |
| North Carolina | 39,727 | 1.45× |
| Massachusetts | 35,575 | 1.98× |
| Tennessee | 29,197 | 1.59× |
| Illinois | 28,552 | 0.94× |
| South Carolina | 16,554 | 1.2× |
| Maryland | 16,379 | 1.04× |
| Rhode Island | 15,495 | 5.33× |
| New Hampshire | 8,362 | 2.32× |
| Texas | 7,035 | 0.09× |
| Alabama | 5,865 | 0.46× |
| California | 4,440 | 0.04× |
| New Jersey | 3,058 | 0.13× |
| Missouri | 2,340 | 0.16× |
| Connecticut | 2,275 | 0.25× |
| West Virginia | 2,242 | 0.53× |
| Wisconsin | 1,913 | 0.14× |
| Washington, District of Columbia | 1,804 | 0.66× |
| Arizona | 1,323 | 0.07× |
| Colorado | 1,211 | 0.08× |
| Louisiana | 1,195 | 0.1× |
| Minnesota | 1,010 | 0.08× |
| Washington | 914 | 0.05× |
| Oklahoma | 768 | 0.08× |
| Arkansas | 751 | 0.1× |
| Maine | 740 | 0.23× |
| Mississippi | 677 | 0.09× |
| Iowa | 612 | 0.08× |
| Nevada | 565 | 0.06× |
| Delaware | 475 | 0.19× |
| Kansas | 459 | 0.06× |
| Oregon | 429 | 0.04× |
| Utah | 365 | 0.04× |
| Idaho | 287 | 0.06× |
| Nebraska | 257 | 0.06× |
| Hawaii | 240 | 0.06× |
| Vermont | 200 | 0.12× |
| New Mexico | 162 | 0.04× |
| Alaska | 124 | 0.06× |
| North Dakota | 110 | 0.06× |
| Montana | 88 | 0.03× |
| South Dakota | 87 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 3.64× | Travel & Leisure |
| Alaska | 1.55× | Travel & Leisure |
| Kerala | 2.48× | Travel & Leisure |
| Leverage (TV series) | 1.77× | Movies & TV |
| Graham Greene | 1.53× | Literature |
| Cacique | 2.63× | Food & Beverages |
| Cockpit | 2.12× | Travel & Leisure |
| Lebanese cuisine | 1.52× | Food & Beverages |
| Jabberwocky (band) | 1.61× | Music & Radio |
| Finding Your Roots | 1.87× | Movies & TV |
| Cacique | 1.72× | Food & Beverages |
| Academy Award for Best Film Editing | 2.06× | Movies & TV |
| International University of Business Agriculture and Technology | 1.57× | Business & Career |
| The Tree of Life (film) | 1.85× | Movies & TV |
| Príncipe | 1.74× | Travel & Leisure |
| Ural Mountains | 1.93× | Travel & Leisure |
| Islamism | 2.19× | Politics & Society |
| Better Off Dead (film) | 1.5× | Movies & TV |
| Food quality | 1.56× | Food & Beverages |
| Ember.js | 2.48× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.8% |
| Germany | 0.1% |
| Italy | 0.0% |
See Smokey Bones audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
Frequently asked questions
How many fans does Smokey Bones have in United States?
Smokey Bones has an estimated audience of 913,552 people in United States, concentrated in Florida and Ohio.
What is the gender split and age of Smokey Bones fans?
55.3% of Smokey Bones fans are female, 44.7% are male, with an average age of 43.4 years.
Which brands do Smokey Bones fans like most?
Smokey Bones fans show strongest brand affinity for Sinaloa (3.64×), Alaska (1.55×), and Kerala (2.48×) over the country average.
Where do Smokey Bones fans live in United States?
Smokey Bones fans in United States are most concentrated in Florida (reach 221,623), Ohio (reach 147,907), and Pennsylvania (reach 113,447). These three regions account for the largest share of the active audience.
What other brands do Smokey Bones fans also like?
Beyond Smokey Bones itself, the audience over-indexes on Alaska (1.55×), Kerala (2.48×), Leverage (TV series) (1.77×), and Graham Greene (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Smokey Bones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.