Snowplow Audience in United States
Snowplow has an estimated audience of 798,281 people in United States. 30.9% are female, 69.1% are male, average age 44.2. Top regions: New York, Ohio, California. Top brand affinities: Alaska, Israel, Minnesota, Saving, Unique Gifts.
The average Snowplow fan in United States is 44.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Ohio, California. Top brand affinities include Alaska, Israel, Minnesota, with strongest over-indexing on Alaska (2.97× the country average). Demographically, the Snowplow audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Snowplow fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 44.2 |
| Estimated audience size | 798,281 |
Audience persona
The typical Snowplow fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 43,823 | 0.98× |
| Ohio | 36,247 | 1.47× |
| California | 35,675 | 0.41× |
| Michigan | 35,355 | 1.69× |
| Texas | 26,389 | 0.38× |
| Illinois | 26,104 | 0.98× |
| Pennsylvania | 25,368 | 0.94× |
| Massachusetts | 21,427 | 1.36× |
| Minnesota | 20,649 | 1.81× |
| Florida | 20,244 | 0.37× |
| Virginia | 20,029 | 1.03× |
| Indiana | 17,128 | 1.17× |
| Colorado | 16,117 | 1.28× |
| New Jersey | 15,665 | 0.77× |
| Wisconsin | 15,087 | 1.26× |
| Maryland | 14,726 | 1.07× |
| Kentucky | 12,918 | 1.29× |
| Washington | 12,762 | 0.8× |
| North Carolina | 11,918 | 0.5× |
| Georgia | 10,907 | 0.44× |
| Kansas | 10,056 | 1.6× |
| Connecticut | 9,610 | 1.2× |
| Tennessee | 8,927 | 0.56× |
| Missouri | 8,266 | 0.64× |
| Iowa | 7,773 | 1.18× |
| Arizona | 6,941 | 0.43× |
| Oregon | 6,252 | 0.68× |
| Utah | 6,191 | 0.87× |
| New Hampshire | 5,882 | 1.87× |
| Idaho | 5,673 | 1.42× |
| West Virginia | 5,614 | 1.51× |
| South Carolina | 4,926 | 0.41× |
| Maine | 4,897 | 1.71× |
| Nebraska | 4,693 | 1.17× |
| Montana | 4,492 | 2.03× |
| Arkansas | 4,485 | 0.68× |
| Louisiana | 4,305 | 0.42× |
| Alaska | 4,299 | 2.52× |
| Oklahoma | 4,190 | 0.47× |
| Alabama | 3,383 | 0.3× |
| Nevada | 3,359 | 0.44× |
| Rhode Island | 2,302 | 0.91× |
| Mississippi | 2,242 | 0.34× |
| Vermont | 2,191 | 1.56× |
| North Dakota | 2,132 | 1.3× |
| New Mexico | 2,035 | 0.51× |
| Delaware | 1,972 | 0.9× |
| South Dakota | 1,843 | 1× |
| Washington, District of Columbia | 1,736 | 0.72× |
| Wyoming | 1,573 | 1.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.97× | Travel & Leisure |
| Israel | 3.16× | Travel & Leisure |
| Minnesota | 1.92× | Travel & Leisure |
| Saving | 2.12× | Business & Career |
| Unique Gifts | 1.57× | Shopping |
| Lulu 黃路梓茵 | 1.73× | Movies & TV |
| Keith Stanfield | 4.07× | Movies & TV |
| Nebraska Cornhuskers football | 2.23× | Sports |
| ABC 7 Chicago | 2.64× | Movies & TV |
| Kerala | 3.66× | Travel & Leisure |
| Glossier | 2.93× | Beauty & Wellness |
| Sinaloa | 1.92× | Travel & Leisure |
| Jesse Plemons | 1.79× | Movies & TV |
| WESH | 2.5× | Movies & TV |
| Historic site | 2.13× | Arts & Culture |
| Flash memory | 2.01× | Technology & Electronics |
| Birthday Gifts | 1.6× | Kids & Family |
| Noodle (Gorillaz) | 1.67× | Music & Radio |
| Home staging | 2.43× | Home & Garden |
| Hog Hunting | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.08 |
| Need for Security | CONSERVATISM | 1.86 |
| Urban Lifestyle | OPEN | 1.75 |
| DIY Mentality | THRILL | 1.58 |
| Career Orientation | POWER | 1.48 |
| Quality Awareness | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.3% |
| Canada | 13.0% |
| Germany | 4.5% |
See Snowplow audiences in other countries
More Technology & Electronics audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Snowplow have in United States?
Snowplow has an estimated audience of 798,281 people in United States, concentrated in New York and Ohio.
What is the gender split and age of Snowplow fans?
30.9% of Snowplow fans are female, 69.1% are male, with an average age of 44.2 years.
Which brands do Snowplow fans like most?
Snowplow fans show strongest brand affinity for Alaska (2.97×), Israel (3.16×), and Minnesota (1.92×) over the country average.
Where do Snowplow fans live in United States?
Snowplow fans in United States are most concentrated in New York (reach 43,823), Ohio (reach 36,247), and California (reach 35,675). These three regions account for the largest share of the active audience.
What other brands do Snowplow fans also like?
Beyond Snowplow itself, the audience over-indexes on Israel (3.16×), Minnesota (1.92×), Saving (2.12×), and Unique Gifts (1.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Snowplow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.