SoFi (Social Finance Inc.) Audience in United States

SoFi (Social Finance Inc.) logo

SoFi (Social Finance Inc.) has an estimated audience of 546,624 people in United States. 34.4% are female, 65.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Israel, Goop, Port Isaac.

The average SoFi (Social Finance Inc.) fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Israel, with strongest over-indexing on Governor of Michigan (13.74× the country average). Demographically, the SoFi (Social Finance Inc.) audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of SoFi (Social Finance Inc.) fans

Demographic split for SoFi (Social Finance Inc.) audience in United States
MetricValue
Female34.4%
Male65.6%
Average age42.1
Estimated audience size546,624

Audience persona

The typical SoFi (Social Finance Inc.) fan in United States is more male, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for SoFi (Social Finance Inc.) in United States
RegionReachAffinity
California80,9551.35×
Texas53,9291.15×
Florida42,0011.13×
New York34,5191.13×
Georgia21,7651.29×
Illinois20,9151.15×
Pennsylvania19,7671.07×
North Carolina17,6571.07×
Ohio17,2621.03×
New Jersey17,0841.23×
Virginia15,2631.15×
Michigan13,4070.94×
Washington13,2381.21×
Massachusetts11,9791.11×
Arizona10,7580.96×
Tennessee10,6910.98×
Maryland10,6561.13×
Colorado9,8321.14×
Indiana9,7290.97×
Missouri8,9441.02×
South Carolina8,4201.02×
Minnesota7,9711.02×
Wisconsin7,6870.93×
Alabama7,2100.94×
Louisiana6,5740.93×
Oregon6,4451.03×
Kentucky6,1310.89×
Nevada6,0861.15×
Oklahoma5,8420.96×
Connecticut5,8391.06×
Utah5,5161.13×
Kansas4,3951.02×
Arkansas4,3760.97×
Mississippi4,0100.89×
Iowa3,9780.88×
Nebraska2,5440.93×
Hawaii2,3831.01×
New Mexico2,2570.82×
West Virginia2,2410.88×
Idaho2,1540.79×
New Hampshire2,0740.96×
Washington, District of Columbia1,7651.07×
Maine1,5910.81×
Rhode Island1,5480.89×
Delaware1,5441.02×
Montana1,3240.87×
South Dakota9930.79×
Alaska9090.78×
North Dakota8760.78×
Vermont7560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SoFi (Social Finance Inc.) audience
BrandAffinityCategory
Governor of Michigan13.74×Politics & Society
Vocal harmony7.7×Music & Radio
Israel3.37×Travel & Leisure
Goop8.32×Internet & Social Media
Port Isaac43.38×Travel & Leisure
Historic site5.72×Arts & Culture
Grinch5.27×Movies & TV
Hipster11.42×Politics & Society
Wok7.4×Food & Beverages
Jeep Grand Cherokee (WJ)6.93×Cars & Mobility
Hibachi8.27×Food & Beverages
Tiara9.71×Politics & Society
El Paso County, Colorado12.67×Travel & Leisure
Mathcore7.72×Music & Radio
Fairy godmother7.02×Literature
Cherish (group)9.61×Music & Radio
Preta Gil18.32×Music & Radio
Google Home5.36×Technology & Electronics
TV Fanatic7.97×Movies & TV
headspace6.99×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SoFi (Social Finance Inc.) audience
TraitClusterScore
Risk AppetiteTHRILL1.92
Career OrientationPOWER1.81
Luxury OrientationPREMIUM1.55
Early Adopter MentalityPOWER1.47
Quality AwarenessPREMIUM1.43
IndulgenceJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for SoFi (Social Finance Inc.)
CountryShare
United States55.6%
Germany14.0%
Japan5.9%

See SoFi (Social Finance Inc.) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does SoFi (Social Finance Inc.) have in United States?

SoFi (Social Finance Inc.) has an estimated audience of 546,624 people in United States, concentrated in California and Texas.

What is the gender split and age of SoFi (Social Finance Inc.) fans?

34.4% of SoFi (Social Finance Inc.) fans are female, 65.6% are male, with an average age of 42.1 years.

Which brands do SoFi (Social Finance Inc.) fans like most?

SoFi (Social Finance Inc.) fans show strongest brand affinity for Governor of Michigan (13.74×), Vocal harmony (7.7×), and Israel (3.37×) over the country average.

Where do SoFi (Social Finance Inc.) fans live in United States?

SoFi (Social Finance Inc.) fans in United States are most concentrated in California (reach 80,955), Texas (reach 53,929), and Florida (reach 42,001). These three regions account for the largest share of the active audience.

What other brands do SoFi (Social Finance Inc.) fans also like?

Beyond SoFi (Social Finance Inc.) itself, the audience over-indexes on Vocal harmony (7.7×), Israel (3.37×), Goop (8.32×), and Port Isaac (43.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SoFi (Social Finance Inc.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.