Software developer Audience in United States

Software developer logo

Software developer has an estimated audience of 5,452,945 people in United States. 39.8% are female, 60.2% are male, average age 31.8. Top regions: Texas, California, Florida. Top brand affinities: Indeed.com, Capital One, Google Maps, Micro Center, Diabetes mellitus awareness.

The average Software developer fan in United States is 31.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Indeed.com, Capital One, Google Maps, with strongest over-indexing on Indeed.com (9.94× the country average). Demographically, the Software developer audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Software developer fans

Demographic split for Software developer audience in United States
MetricValue
Female39.8%
Male60.2%
Average age31.8
Estimated audience size5,452,945

Audience persona

The typical Software developer fan in United States is more male, around 31.8 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Software developer in United States
RegionReachAffinity
Texas696,5161.49×
California677,0841.13×
Florida465,0281.26×
New York398,6081.31×
Georgia241,3421.44×
North Carolina210,1011.28×
Illinois202,7711.12×
Virginia183,0481.38×
Pennsylvania172,1840.94×
Ohio168,2831×
New Jersey163,4151.18×
Washington138,7441.27×
Michigan137,6570.97×
Maryland131,1891.4×
Arizona130,9451.18×
Tennessee117,2181.07×
Indiana103,2151.04×
Massachusetts102,3880.95×
Minnesota92,5601.18×
Missouri90,7091.03×
South Carolina88,8831.08×
Alabama82,9281.09×
Colorado82,1290.96×
Louisiana75,5321.07×
Wisconsin73,8890.9×
Oklahoma67,4191.11×
Kentucky67,0490.98×
Oregon58,2310.93×
Connecticut52,8770.97×
Nevada51,9710.99×
Mississippi50,3721.12×
Utah48,0010.98×
Kansas44,8461.04×
Arkansas41,1210.92×
Iowa33,7050.75×
Washington, District of Columbia27,0601.65×
Nebraska25,3900.93×
New Mexico23,0930.84×
Idaho21,5880.79×
Hawaii20,8200.89×
West Virginia18,6570.73×
Delaware14,0940.94×
Rhode Island13,5920.78×
New Hampshire12,9650.6×
Maine10,9030.56×
North Dakota8,8320.79×
South Dakota8,6850.69×
Montana8,0170.53×
Alaska7,1780.62×
Wyoming5,2730.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software developer audience
BrandAffinityCategory
Indeed.com9.94×Business & Career
Capital One7.84×Business & Career
Google Maps7.4×Internet & Social Media
Micro Center13.16×Shopping
Diabetes mellitus awareness10.27×Health
Kia Sportage26.09×Cars & Mobility
CarGurus7.16×Cars & Mobility
DeviantArt8.44×Internet & Social Media
Microblogging10.44×Technology & Electronics
Khan Academy9.74×Business & Career
Singer-songwriter4.66×Music & Radio
Autism Awareness10.46×Health
Google News6.54×News
Enterprise Rent-A-Car6.23×Cars & Mobility
Circle K6.53×Shopping
DuckDuckGo8.18×Internet & Social Media
ICloud8.23×Technology & Electronics
AccuWeather5.59×Home & Garden
Income tax10.46×Business & Career
Houston Astros7.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software developer audience
TraitClusterScore
Need for SecurityCONSERVATISM2.87
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM2.06
Early Adopter MentalityPOWER1.96
DIY MentalityTHRILL1.84
Career OrientationPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Software developer
CountryShare
United States13.4%
Japan7.1%
China6.6%

See Software developer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Software developer have in United States?

Software developer has an estimated audience of 5,452,945 people in United States, concentrated in Texas and California.

What is the gender split and age of Software developer fans?

39.8% of Software developer fans are female, 60.2% are male, with an average age of 31.8 years.

Which brands do Software developer fans like most?

Software developer fans show strongest brand affinity for Indeed.com (9.94×), Capital One (7.84×), and Google Maps (7.4×) over the country average.

Where do Software developer fans live in United States?

Software developer fans in United States are most concentrated in Texas (reach 696,516), California (reach 677,084), and Florida (reach 465,028). These three regions account for the largest share of the active audience.

What other brands do Software developer fans also like?

Beyond Software developer itself, the audience over-indexes on Capital One (7.84×), Google Maps (7.4×), Micro Center (13.16×), and Diabetes mellitus awareness (10.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software developer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.