Sour (cocktail) Audience in United States

Sour (cocktail) logo

Sour (cocktail) has an estimated audience of 377,093 people in United States. 58.2% are female, 41.8% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, FOX23 News, Goop, Who Wants to Be a Millionaire?, headspace.

The average Sour (cocktail) fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, FOX23 News, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sour (cocktail) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Sour (cocktail) fans

Demographic split for Sour (cocktail) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.3
Estimated audience size377,093

Audience persona

The typical Sour (cocktail) fan in United States is more female, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sour (cocktail) in United States
RegionReachAffinity
California52,7401.27×
Texas51,4451.59×
Florida26,5441.04×
New York21,6821.03×
Illinois14,2701.14×
Georgia11,7031.01×
Pennsylvania11,4940.91×
Ohio11,0230.95×
North Carolina10,4260.92×
Arizona9,5421.24×
New Jersey9,1830.96×
Virginia9,0700.99×
Michigan8,2360.84×
Maryland8,0751.25×
Tennessee7,9641.05×
Massachusetts7,4861.01×
Washington7,3860.98×
Missouri7,3401.21×
Colorado7,2941.23×
Indiana7,1521.04×
South Carolina5,5310.97×
Louisiana5,2341.08×
Nevada5,1291.41×
Minnesota5,0830.94×
Wisconsin5,0450.89×
Alabama5,0400.96×
Kentucky4,4720.95×
Oregon4,0780.94×
Oklahoma4,0700.97×
Connecticut3,7921×
Utah3,4401.02×
Mississippi2,9660.95×
Kansas2,9500.99×
Iowa2,7220.88×
Arkansas2,5680.83×
Hawaii2,0631.27×
New Mexico2,0251.07×
Nebraska1,9091.01×
Idaho1,6080.85×
New Hampshire1,4040.94×
Washington, District of Columbia1,3351.18×
South Dakota1,3091.5×
West Virginia1,2760.73×
Maine1,2000.89×
Rhode Island1,0760.9×
Delaware8200.79×
Montana7820.75×
Alaska6460.8×
North Dakota5310.68×
Vermont4320.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sour (cocktail) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
FOX23 News43.51×Movies & TV
Goop8.98×Internet & Social Media
Who Wants to Be a Millionaire?14.12×Movies & TV
headspace12.96×Health
Governor of Michigan10.25×Politics & Society
Wok8.23×Food & Beverages
Cherish (group)13.09×Music & Radio
Grace Slick10.12×Music & Radio
Hibachi8.87×Food & Beverages
Unique Gifts2.66×Shopping
Birthday Gifts3.53×Kids & Family
Google Home6.86×Technology & Electronics
Grinch4.09×Movies & TV
Fairy godmother7.14×Literature
Kikar HaShabbat14.56×News
edureka30.25×Business & Career
Zoo Tycoon (series)16.28×Games
Vocal harmony3.66×Music & Radio
Historic site3.2×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sour (cocktail) audience
TraitClusterScore
Healthy LifestyleBALANCE1.81
IndulgenceJOY1.69
Convenience OrientationPREMIUM1.45
ExtroversionTHRILL1.32
Family OrientationCONSERVATISM1.26
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Sour (cocktail)
CountryShare
United States34.6%
Japan14.9%
Saudi Arabia14.1%

See Sour (cocktail) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Sour (cocktail) have in United States?

Sour (cocktail) has an estimated audience of 377,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Sour (cocktail) fans?

58.2% of Sour (cocktail) fans are female, 41.8% are male, with an average age of 39.3 years.

Which brands do Sour (cocktail) fans like most?

Sour (cocktail) fans show strongest brand affinity for Keene, New Hampshire (675×), FOX23 News (43.51×), and Goop (8.98×) over the country average.

Where do Sour (cocktail) fans live in United States?

Sour (cocktail) fans in United States are most concentrated in California (reach 52,740), Texas (reach 51,445), and Florida (reach 26,544). These three regions account for the largest share of the active audience.

What other brands do Sour (cocktail) fans also like?

Beyond Sour (cocktail) itself, the audience over-indexes on FOX23 News (43.51×), Goop (8.98×), Who Wants to Be a Millionaire? (14.12×), and headspace (12.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sour (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.