Rascasse Audience Intelligence

Sour (cocktail) Audience in United States

A data profile of the people who buy, follow and care about Sour (cocktail) in United States — modelled from more than twelve digital signal sources. Sour (cocktail) has an estimated audience of 377,093 people in United States.

#78among Alcohol in United States#12559among Topic in United States#2250in Food & Beverages

The average Sour (cocktail) fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cocktail, Soft drinks, Campari, with strongest over-indexing on Cocktail (5.77× the country average).

Demographically, the Sour (cocktail) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sour (cocktail) fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sour (cocktail) profile in United States.

Audience size
377K
in United States
Gender
58.2%♀
41.8% male
Age
39.3
average years
Country rank
#42930
Topic in United States
Fig. 01

Search interest · 12-month trend

+332%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sour (cocktail) fans

58.2% are female, 41.8% are male, average age 39.3.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Sour (cocktail) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.3
Estimated audience size377,093
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Sour (cocktail) audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4924%
50+18%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Sour (cocktail) audience comes from United States.

Worldwide audience distribution share by country for Sour (cocktail)
CountryShare
United States34.4%
Japan14.8%
Saudi Arabia14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sour (cocktail) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sour (cocktail) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K2.16×
02South Dakota~1K1.43×
03Nevada~5K1.29×
04California~50K1.22×
05Arizona~9K1.21×
06Colorado~7K1.19×
07Hawaii~2K1.19×
08Maryland~7K1.15×
09Missouri~7K1.11×
10New Mexico~2K1.11×
11Illinois~10K1.09×
12Washington, District of Columbia~1K1.08×
13Massachusetts~8K1.05×
14Louisiana~5K1.04×
15New Hampshire~2K1.03×
16New York~20K1.02×
17New Jersey~10K1.02×
18Indiana~7K1.01×
19Oklahoma~4K1.01×
20Connecticut~4K1.01×
21Nebraska~2K0.99×
22Rhode Island~1K0.99×
23Ohio~10K0.98×
24Tennessee~7K0.98×
25Mississippi~3K0.98×
26Florida~20K0.97×
27Maine~1K0.96×
28Georgia~10K0.95×
29Minnesota~5K0.95×
30Utah~3K0.95×
31Kansas~3K0.95×
32Pennsylvania~10K0.94×
33South Carolina~5K0.94×
34Virginia~9K0.93×
35Washington~7K0.93×
36Alabama~5K0.92×
37Kentucky~4K0.92×
38Alaska<1K0.92×
39North Carolina~10K0.90×
40Wisconsin~5K0.89×
41Oregon~4K0.89×
42North Dakota<1K0.88×
43Iowa~3K0.87×
44Arkansas~3K0.86×
45Delaware<1K0.86×
46Idaho~2K0.85×
47Michigan~8K0.84×
48West Virginia~1K0.83×
49Vermont<1K0.83×
50Montana<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Sour (cocktail), United States
0.80×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sour (cocktail) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sour (cocktail) audience
#·InterestCategoryAffinity×
01CampariFood & Beverages35.79×
02No DoubtMusic & Radio20.00×
03Nanny McPheeMovies & TV20.00×
04Neve CampbellMovies & TV17.26×
05Malibu RumFood & Beverages10.49×
06Soft drinksFood & Beverages6.54×
07CocktailFood & Beverages5.77×
08Burger KingFood & Beverages3.31×
09FedExBusiness & Career3.06×
10GrillingFood & Beverages2.43×
11Horror moviesMovies & TV2.27×
12SubwayFood & Beverages2.23×
13Alcoholic beveragesFood & Beverages2.09×
14WineFood & Beverages2.08×
15BarbecueFood & Beverages1.96×
16WalmartShopping1.92×
17CoffeeFood & Beverages1.86×
18RecipesFood & Beverages1.79×
19CookingFood & Beverages1.69×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sour (cocktail) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sour (cocktail) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Healthy LifestyleBALANCE1.82×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sour (cocktail) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sour (cocktail) have in United States?

Sour (cocktail) has an estimated audience of 377,093 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sour (cocktail) fans?

58.2% of Sour (cocktail) fans are female, 41.8% are male, with an average age of 39.3 years.

03

Which brands do Sour (cocktail) fans like most?

Sour (cocktail) fans show strongest brand affinity for Cocktail (5.77×), Soft drinks (6.54×), and Campari (35.79×) over the country average.

04

Where do Sour (cocktail) fans live in United States?

Sour (cocktail) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sour (cocktail) fans also like?

Beyond Sour (cocktail) itself, the audience over-indexes on Soft drinks (6.54×), Campari (35.79×), Neve Campbell (17.26×), and Burger King (3.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Sour (cocktail) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sour (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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