Rascasse Audience Intelligence

Spearmint Audience in United States

A data profile of the people who buy, follow and care about Spearmint in United States — modelled from more than twelve digital signal sources. Spearmint has an estimated audience of 2,229,310 people in United States.

#27among Vegetable in United States#5973among Topic in United States#792in Food & Beverages

The average Spearmint fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby food, Child development, Scooby-Doo, with strongest over-indexing on Baby food (7.01× the country average).

Demographically, the Spearmint audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spearmint fan in United States is more female, around 35.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Baby food.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spearmint profile in United States.

Audience size
2.2M
in United States
Gender
88.4%♀
11.6% male
Age
35.0
average years
Country rank
#13049
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spearmint fans

88.4% are female, 11.6% are male, average age 35.0.

Fig. 02

Gender split

88.4%
Female
11.6%
Male
Demographic split for Spearmint audience in United States
MetricValue
Female88.4%
Male11.6%
Average age35.0
Estimated audience size2,229,310
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Spearmint audience in United States
Age bracketShare%
16-1926%
20-2930%
30-3916%
40-4913%
50+15%
Fig. 04

Worldwide distribution

66.4%

of the worldwide Spearmint audience comes from United States.

Worldwide audience distribution share by country for Spearmint
CountryShare
United States66.4%
Italy5.8%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spearmint audience in United States is strongest.

Fig. 05

Top regions by affinity

Spearmint fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.33×
02Oregon~30K1.24×
03California~300K1.22×
04Illinois~90K1.21×
05Washington~50K1.21×
06Nevada~30K1.19×
07Utah~20K1.16×
08Kentucky~30K1.15×
09Nebraska~10K1.14×
10Indiana~50K1.13×
11Texas~200K1.12×
12Oklahoma~30K1.08×
13Michigan~60K1.07×
14Arkansas~20K1.05×
15Kansas~20K1.05×
16Tennessee~50K1.03×
17West Virginia~10K1.03×
18Ohio~70K1.02×
19Maine~8K1.02×
20Pennsylvania~80K1.00×
21Missouri~40K1.00×
22Connecticut~20K1.00×
23North Carolina~70K0.99×
24New Jersey~60K0.99×
25Minnesota~30K0.99×
26Iowa~20K0.99×
27Massachusetts~40K0.98×
28New Mexico~10K0.98×
29Georgia~70K0.97×
30Louisiana~30K0.97×
31Arizona~40K0.96×
32Maryland~40K0.96×
33Montana~6K0.96×
34Virginia~50K0.95×
35Wisconsin~30K0.95×
36New York~100K0.94×
37Vermont~4K0.94×
38Colorado~30K0.93×
39New Hampshire~8K0.93×
40South Dakota~5K0.93×
41Alabama~30K0.92×
42North Dakota~4K0.92×
43Mississippi~20K0.91×
44Florida~100K0.90×
45Hawaii~9K0.90×
46Rhode Island~6K0.90×
47Alaska~4K0.89×
48Delaware~5K0.88×
49South Carolina~30K0.87×
50Washington, District of Columbia~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Spearmint, United States
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spearmint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spearmint audience
#·InterestCategoryAffinity×
01Parental leaveKids & Family7.44×
02MothercareKids & Family7.16×
03Baby foodKids & Family7.01×
04Child developmentBusiness & Career6.68×
05Child safety seatKids & Family6.62×
06SnappedMovies & TV6.30×
07Children's clothingFashion & Accessoires5.14×
08Scooby-DooMovies & TV4.97×
09BlanketHome & Garden4.26×
10Non-alcoholic beverageFood & Beverages4.06×
11Bath and BodyworksShopping3.69×
12H&MShopping3.13×
13EtsyFashion & Accessoires2.54×
14Discount storesShopping2.52×
15Nordstrom rackFashion & Accessoires2.50×
16IKEAHome & Garden2.43×
17Old NavyFashion & Accessoires1.96×
18NordstromShopping1.87×
19Do it yourself (DIY)Home & Garden1.81×
20Target CorporationShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spearmint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spearmint audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
CreativityOPEN1.61×
DIY MentalityTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spearmint audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Social Media UsageJOY0.88×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spearmint have in United States?

Spearmint has an estimated audience of 2,229,310 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spearmint fans?

88.4% of Spearmint fans are female, 11.6% are male, with an average age of 35.0 years.

03

Which brands do Spearmint fans like most?

Spearmint fans show strongest brand affinity for Baby food (7.01×), Child development (6.68×), and Scooby-Doo (4.97×) over the country average.

04

Where do Spearmint fans live in United States?

Spearmint fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Spearmint fans also like?

Beyond Spearmint itself, the audience over-indexes on Child development (6.68×), Scooby-Doo (4.97×), Children's clothing (5.14×), and Mothercare (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Spearmint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spearmint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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