Spearmint Audience in United States
Spearmint has an estimated audience of 2,229,310 people in United States. 88.4% are female, 11.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Product design, Fairy godmother, Historic site, Goop, JDSU.
The average Spearmint fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Fairy godmother, Historic site, with strongest over-indexing on Product design (2.92× the country average). Demographically, the Spearmint audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Spearmint fans
| Metric | Value |
|---|---|
| Female | 88.4% |
| Male | 11.6% |
| Average age | 35.0 |
| Estimated audience size | 2,229,310 |
Audience persona
The typical Spearmint fan in United States is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 307,597 | 1.25× |
| Texas | 220,101 | 1.15× |
| Florida | 137,728 | 0.91× |
| New York | 119,749 | 0.96× |
| Illinois | 94,978 | 1.28× |
| Pennsylvania | 75,716 | 1.01× |
| Ohio | 73,813 | 1.07× |
| North Carolina | 68,212 | 1.02× |
| Georgia | 67,598 | 0.98× |
| Michigan | 65,517 | 1.12× |
| Washington | 56,358 | 1.26× |
| New Jersey | 55,770 | 0.98× |
| Virginia | 52,044 | 0.96× |
| Indiana | 49,276 | 1.21× |
| Tennessee | 48,639 | 1.09× |
| Arizona | 44,671 | 0.98× |
| Massachusetts | 44,043 | 1× |
| Missouri | 36,124 | 1.01× |
| Maryland | 35,731 | 0.93× |
| Colorado | 33,473 | 0.95× |
| Kentucky | 32,938 | 1.18× |
| Oregon | 32,446 | 1.27× |
| Minnesota | 32,008 | 1× |
| Wisconsin | 31,684 | 0.94× |
| South Carolina | 28,948 | 0.86× |
| Alabama | 27,906 | 0.9× |
| Oklahoma | 27,505 | 1.11× |
| Louisiana | 26,394 | 0.92× |
| Nevada | 25,443 | 1.18× |
| Utah | 24,078 | 1.21× |
| Connecticut | 22,025 | 0.99× |
| Arkansas | 19,284 | 1.05× |
| Kansas | 18,384 | 1.05× |
| Iowa | 17,949 | 0.98× |
| Idaho | 16,352 | 1.46× |
| Mississippi | 15,701 | 0.85× |
| Nebraska | 13,258 | 1.19× |
| New Mexico | 10,460 | 0.94× |
| West Virginia | 10,270 | 0.99× |
| Hawaii | 8,185 | 0.85× |
| Maine | 7,941 | 0.99× |
| New Hampshire | 7,879 | 0.9× |
| Rhode Island | 5,748 | 0.81× |
| Montana | 5,545 | 0.9× |
| Washington, District of Columbia | 4,810 | 0.72× |
| Delaware | 4,542 | 0.74× |
| South Dakota | 4,500 | 0.87× |
| North Dakota | 3,612 | 0.79× |
| Alaska | 3,251 | 0.68× |
| Vermont | 3,159 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.92× | Business & Career |
| Fairy godmother | 8.48× | Literature |
| Historic site | 4.66× | Arts & Culture |
| Goop | 5.25× | Internet & Social Media |
| JDSU | 2.75× | Business & Career |
| Home equity | 1.75× | Home & Garden |
| Governor of Michigan | 6.58× | Politics & Society |
| Mothercare | 2.71× | Kids & Family |
| Staycation | 2.54× | Home & Garden |
| Hardik Pandya | 11.31× | Sports |
| Cachorro | 3.99× | Pets & Animals |
| Vocal harmony | 3.24× | Music & Radio |
| Isometric exercise | 5.86× | Sports |
| Janitor | 4× | Home & Garden |
| UK garage | 3.38× | Music & Radio |
| headspace | 5.74× | Health |
| Saving | 1.77× | Business & Career |
| Mathcore | 4.68× | Music & Radio |
| Joshua Jackson | 2.41× | Movies & TV |
| Grinch | 2.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.58 |
| DIY Mentality | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.6% |
| Italy | 5.8% |
| Canada | 3.0% |
See Spearmint audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Spearmint have in United States?
Spearmint has an estimated audience of 2,229,310 people in United States, concentrated in California and Texas.
What is the gender split and age of Spearmint fans?
88.4% of Spearmint fans are female, 11.6% are male, with an average age of 35.0 years.
Which brands do Spearmint fans like most?
Spearmint fans show strongest brand affinity for Product design (2.92×), Fairy godmother (8.48×), and Historic site (4.66×) over the country average.
Where do Spearmint fans live in United States?
Spearmint fans in United States are most concentrated in California (reach 307,597), Texas (reach 220,101), and Florida (reach 137,728). These three regions account for the largest share of the active audience.
What other brands do Spearmint fans also like?
Beyond Spearmint itself, the audience over-indexes on Fairy godmother (8.48×), Historic site (4.66×), Goop (5.25×), and JDSU (2.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Spearmint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.