Spearmint Audience in United States

Spearmint has an estimated audience of 2,229,310 people in United States. 88.4% are female, 11.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Scooby-Doo, Khan Academy, Indeed.com, Baby food.

The average Spearmint fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Scooby-Doo, Khan Academy, with strongest over-indexing on Google Maps (5.16× the country average). Demographically, the Spearmint audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Spearmint fans

Demographic split for Spearmint audience in United States
MetricValue
Female88.4%
Male11.6%
Average age35.0
Estimated audience size2,229,310

Audience persona

The typical Spearmint fan in United States is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Spearmint in United States
RegionReachAffinity
California307,5971.25×
Texas220,1011.15×
Florida137,7280.91×
New York119,7490.96×
Illinois94,9781.28×
Pennsylvania75,7161.01×
Ohio73,8131.07×
North Carolina68,2121.02×
Georgia67,5980.98×
Michigan65,5171.12×
Washington56,3581.26×
New Jersey55,7700.98×
Virginia52,0440.96×
Indiana49,2761.21×
Tennessee48,6391.09×
Arizona44,6710.98×
Massachusetts44,0431×
Missouri36,1241.01×
Maryland35,7310.93×
Colorado33,4730.95×
Kentucky32,9381.18×
Oregon32,4461.27×
Minnesota32,0081×
Wisconsin31,6840.94×
South Carolina28,9480.86×
Alabama27,9060.9×
Oklahoma27,5051.11×
Louisiana26,3940.92×
Nevada25,4431.18×
Utah24,0781.21×
Connecticut22,0250.99×
Arkansas19,2841.05×
Kansas18,3841.05×
Iowa17,9490.98×
Idaho16,3521.46×
Mississippi15,7010.85×
Nebraska13,2581.19×
New Mexico10,4600.94×
West Virginia10,2700.99×
Hawaii8,1850.85×
Maine7,9410.99×
New Hampshire7,8790.9×
Rhode Island5,7480.81×
Montana5,5450.9×
Washington, District of Columbia4,8100.72×
Delaware4,5420.74×
South Dakota4,5000.87×
North Dakota3,6120.79×
Alaska3,2510.68×
Vermont3,1590.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spearmint audience
BrandAffinityCategory
Google Maps5.16×Internet & Social Media
Scooby-Doo6.91×Movies & TV
Khan Academy10.73×Business & Career
Indeed.com4.68×Business & Career
Baby food7.4×Kids & Family
Capital One4.05×Business & Career
Kendra Scott8.77×Fashion & Accessoires
Google News4.85×News
Children's clothing5×Fashion & Accessoires
Child development5.63×Business & Career
Circle K5.17×Shopping
Enterprise Rent-A-Car4.26×Cars & Mobility
Mothercare7.93×Kids & Family
This Is Us (TV series)9.63×Movies & TV
AccuWeather4.22×Home & Garden
ICloud5.93×Technology & Electronics
Etsy2.95×Fashion & Accessoires
Do it yourself (DIY)2.05×Home & Garden
DuckDuckGo5.49×Internet & Social Media
Full House9.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spearmint audience
TraitClusterScore
CreativityOPEN1.58
DIY MentalityTHRILL1.49
Design AffinityPREMIUM1.47
Luxury OrientationPREMIUM1.39
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Spearmint
CountryShare
United States66.6%
Italy5.8%
Canada3.0%

See Spearmint audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Spearmint have in United States?

Spearmint has an estimated audience of 2,229,310 people in United States, concentrated in California and Texas.

What is the gender split and age of Spearmint fans?

88.4% of Spearmint fans are female, 11.6% are male, with an average age of 35.0 years.

Which brands do Spearmint fans like most?

Spearmint fans show strongest brand affinity for Google Maps (5.16×), Scooby-Doo (6.91×), and Khan Academy (10.73×) over the country average.

Where do Spearmint fans live in United States?

Spearmint fans in United States are most concentrated in California (reach 307,597), Texas (reach 220,101), and Florida (reach 137,728). These three regions account for the largest share of the active audience.

What other brands do Spearmint fans also like?

Beyond Spearmint itself, the audience over-indexes on Scooby-Doo (6.91×), Khan Academy (10.73×), Indeed.com (4.68×), and Baby food (7.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spearmint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.