Rascasse Audience Intelligence

Spellbound Audience in United States

A data profile of the people who buy, follow and care about Spellbound in United States — modelled from more than twelve digital signal sources. Spellbound has an estimated audience of 377,591 people in United States.

#10among Mystery in United States#3826among Movie / TV Show / Series in United States#7873in Movies & TV

The average Spellbound fan in United States is 28.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Pinterest, Subway, with strongest over-indexing on Britney Spears (5.46× the country average).

Demographically, the Spellbound audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spellbound fan in United States is more female, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for Britney Spears.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spellbound profile in United States.

Audience size
378K
in United States
Gender
84.3%♀
15.7% male
Age
28.6
average years
Country rank
#42904
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spellbound viewers

84.3% are female, 15.7% are male, average age 28.6.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Spellbound audience in United States
MetricValue
Female84.3%
Male15.7%
Average age28.6
Estimated audience size377,591
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Spellbound audience in United States
Age bracketShare%
16-1946%
20-2931%
30-3911%
40-499%
50+4%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Spellbound audience comes from United States.

Worldwide audience distribution share by country for Spellbound
CountryShare
Brazil32.4%
United States28.3%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spellbound audience in United States is strongest.

Fig. 05

Top regions by affinity

Spellbound fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.98×
02Utah~5K1.37×
03Idaho~3K1.30×
04Oregon~6K1.27×
05Washington~10K1.24×
06California~50K1.15×
07Maryland~8K1.15×
08Connecticut~5K1.14×
09Montana~1K1.13×
10Alaska<1K1.13×
11New Hampshire~2K1.12×
12Vermont<1K1.05×
13Massachusetts~8K1.04×
14Colorado~7K1.04×
15Wisconsin~6K1.04×
16Missouri~7K1.03×
17Minnesota~6K1.03×
18Nebraska~2K1.03×
19Ohio~10K1.02×
20Iowa~3K1.02×
21Rhode Island~1K1.01×
22Kansas~3K1.00×
23New York~20K0.99×
24Indiana~7K0.99×
25Hawaii~2K0.99×
26Arizona~8K0.97×
27Pennsylvania~10K0.96×
28Oklahoma~4K0.96×
29South Dakota<1K0.96×
30Illinois~10K0.95×
31North Carolina~10K0.95×
32Michigan~10K0.95×
33Virginia~9K0.95×
34Louisiana~5K0.94×
35Texas~30K0.93×
36New Jersey~10K0.93×
37North Dakota<1K0.93×
38Tennessee~7K0.92×
39New Mexico~2K0.92×
40Arkansas~3K0.91×
41Kentucky~5K0.90×
42Georgia~10K0.89×
43Florida~20K0.86×
44Nevada~3K0.85×
45Washington, District of Columbia<1K0.83×
46South Carolina~5K0.81×
47Alabama~4K0.79×
48West Virginia~1K0.78×
49Mississippi~3K0.77×
50Delaware<1K0.61×
Fig. 06

Affinity by region

Affinity by region — Spellbound, United States
0.61×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spellbound audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spellbound audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio5.46×
02Non-alcoholic beverageFood & Beverages4.05×
03Virtual realityTechnology & Electronics3.79×
04SubwayFood & Beverages3.03×
05Pizza HutFood & Beverages2.88×
06Domino's PizzaFood & Beverages2.74×
07Discount storesShopping2.67×
08McDonald'sFood & Beverages2.64×
09Shopping mallsShopping2.56×
10Vehicle insuranceCars & Mobility2.42×
11PinterestInternet & Social Media2.39×
12StarbucksFood & Beverages2.26×
13Mortgage loansBusiness & Career2.08×
14TV talkshowsMovies & TV1.91×
15TMZInternet & Social Media1.84×
16SephoraShopping1.83×
17RedditInternet & Social Media1.82×
18AirbnbTravel & Leisure1.69×
19BarbecueFood & Beverages1.63×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spellbound audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spellbound audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.35×
Price SensitivityPREMIUM1.86×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spellbound audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Design AffinityPREMIUM0.56×
Risk AppetiteTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spellbound have in United States?

Spellbound has an estimated audience of 377,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spellbound viewers?

84.3% of Spellbound fans are female, 15.7% are male, with an average age of 28.6 years.

03

Which brands do Spellbound fans like most?

Spellbound fans show strongest brand affinity for Britney Spears (5.46×), Pinterest (2.39×), and Subway (3.03×) over the country average.

04

Where do Spellbound fans live in United States?

Spellbound fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spellbound fans also like?

Beyond Spellbound itself, the audience over-indexes on Pinterest (2.39×), Subway (3.03×), Pizza Hut (2.88×), and McDonald's (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mystery audiences in United States

See Spellbound audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spellbound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →