Spellbound Audience in United States

Spellbound logo

Spellbound has an estimated audience of 402,268 people in United States. 84.3% are female, 15.7% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Sephora, Gothic fashion, Makeup Tutorials, ULTA Beauty.

The average Spellbound fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Sephora, Gothic fashion, with strongest over-indexing on Harry Potter (1.98× the country average). Demographically, the Spellbound audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Mystery

Demographics of Spellbound fans

Demographic split for Spellbound audience in United States
MetricValue
Female84.3%
Male15.7%
Average age28.6
Estimated audience size402,268

Audience persona

The typical Spellbound fan in United States is more female, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Spellbound in United States
RegionReachAffinity
California54,2751.23×
Texas34,1010.99×
Florida24,3240.89×
New York23,5711.05×
Pennsylvania13,3810.99×
Illinois13,3341×
Ohio12,8551.04×
North Carolina12,0991×
Georgia11,5160.93×
Michigan10,3490.98×
Washington10,2961.28×
New Jersey9,7300.95×
Virginia9,4440.96×
Massachusetts8,2471.04×
Arizona8,1060.99×
Maryland7,6801.11×
Tennessee7,5540.94×
Indiana7,4531.01×
Colorado6,8511.08×
Missouri6,8481.06×
Wisconsin6,3621.05×
Minnesota5,9801.04×
Oregon5,9761.3×
Utah5,1171.42×
South Carolina4,9850.82×
Louisiana4,5500.88×
Connecticut4,5431.13×
Kentucky4,5000.89×
Oklahoma4,3950.98×
Alabama4,3330.77×
Nevada3,3840.87×
Iowa3,3001×
Kansas3,1941.01×
Arkansas2,9950.9×
Idaho2,6851.33×
Mississippi2,4040.73×
Maine2,2091.53×
Nebraska1,9980.99×
New Mexico1,8320.91×
New Hampshire1,7401.1×
Hawaii1,6990.98×
West Virginia1,3660.73×
Rhode Island1,2781×
Montana1,2601.13×
Washington, District of Columbia9710.8×
Alaska9441.1×
South Dakota8270.89×
Vermont6950.98×
Delaware6950.63×
North Dakota6910.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spellbound audience
BrandAffinityCategory
Harry Potter1.98×Movies & TV
Sephora1.89×Shopping
Gothic fashion3.8×Fashion & Accessoires
Makeup Tutorials2.53×Beauty & Wellness
ULTA Beauty1.91×Beauty & Wellness
Taylor Swift1.66×Music & Radio
The Legend of Zelda3.69×Games
GameStop1.99×Games
Body modification2.5×Beauty & Wellness
Etsy1.57×Fashion & Accessoires
Batman1.6×Movies & TV
Eye liner2.67×Beauty & Wellness
Virtual reality2.19×Technology & Electronics
Tarot2.97×Health
Johnny Depp3.38×Movies & TV
Internet celebrity1.97×Internet & Social Media
Fine art1.57×Business & Career
Millie Bobby Brown2.12×Movies & TV
Magic: The Gathering3.54×Games
Snapchat1.68×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spellbound audience
TraitClusterScore
ExtroversionTHRILL2.5
MindfulnessBALANCE1.71
LGBTQ+ IdentityOPEN1.56
Pet OwnershipJOY1.33
TraditionCONSERVATISM1.28
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Spellbound
CountryShare
Brazil31.7%
United States29.8%
Germany7.5%

See Spellbound audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does Spellbound have in United States?

Spellbound has an estimated audience of 402,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Spellbound fans?

84.3% of Spellbound fans are female, 15.7% are male, with an average age of 28.6 years.

Which brands do Spellbound fans like most?

Spellbound fans show strongest brand affinity for Harry Potter (1.98×), Sephora (1.89×), and Gothic fashion (3.8×) over the country average.

Where do Spellbound fans live in United States?

Spellbound fans in United States are most concentrated in California (reach 54,275), Texas (reach 34,101), and Florida (reach 24,324). These three regions account for the largest share of the active audience.

What other brands do Spellbound fans also like?

Beyond Spellbound itself, the audience over-indexes on Sephora (1.89×), Gothic fashion (3.8×), Makeup Tutorials (2.53×), and ULTA Beauty (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spellbound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.