Spice mix Audience in United States

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Spice mix has an estimated audience of 813,327 people in United States. 65.8% are female, 34.2% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Minnesota, The Historian.

The average Spice mix fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Spice mix audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Spice mix fans

Demographic split for Spice mix audience in United States
MetricValue
Female65.8%
Male34.2%
Average age42.1
Estimated audience size813,327

Audience persona

The typical Spice mix fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Spice mix in United States
RegionReachAffinity
California72,8080.81×
Texas64,0520.92×
Florida40,2120.73×
New York39,4710.87×
Colorado38,0842.97×
Ohio25,4371.02×
Pennsylvania24,7760.9×
Georgia24,1530.96×
Illinois23,8250.88×
Michigan22,1741.04×
North Carolina21,9680.9×
Virginia20,9071.06×
Washington18,8141.15×
Massachusetts17,1961.07×
New Jersey14,9080.72×
Tennessee14,2710.87×
Indiana13,6630.92×
Missouri12,5430.96×
Maryland11,9550.85×
Minnesota11,7771.01×
Arizona11,5630.7×
Wisconsin11,4850.94×
South Carolina11,3940.93×
Alabama10,5010.92×
Louisiana10,1200.96×
Oregon9,7331.04×
Kentucky9,0940.89×
Oklahoma6,9710.77×
Connecticut6,9500.85×
Utah6,4100.88×
Iowa5,8080.87×
Nevada5,4230.69×
Kansas5,4070.84×
Arkansas5,1390.77×
Mississippi5,0380.75×
Idaho4,2681.05×
New Hampshire3,6811.15×
Maine3,5521.22×
West Virginia3,5430.94×
Nebraska3,2310.79×
Hawaii2,9900.86×
New Mexico2,7200.67×
Montana2,6801.19×
Alaska2,6131.5×
Rhode Island2,5740.99×
Washington, District of Columbia2,2190.91×
Vermont2,1701.52×
South Dakota2,1161.13×
North Dakota2,0611.23×
Delaware1,9760.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spice mix audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Minnesota2.45×Travel & Leisure
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Jingoism1.55×Politics & Society
Layne Staley4.3×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
Sears1.71×Shopping
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
Public speaking1.51×Politics & Society
Holly Hagan17.22×Movies & TV
Cachorro2.04×Pets & Animals
Women's empowerment1.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spice mix audience
TraitClusterScore
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.47
Design AffinityPREMIUM1.46
TravellingTHRILL1.45
Urban LifestyleOPEN1.35
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Spice mix
CountryShare
India23.0%
Pakistan13.0%
United States9.1%

See Spice mix audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Spice mix have in United States?

Spice mix has an estimated audience of 813,327 people in United States, concentrated in California and Texas.

What is the gender split and age of Spice mix fans?

65.8% of Spice mix fans are female, 34.2% are male, with an average age of 42.1 years.

Which brands do Spice mix fans like most?

Spice mix fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.64×) over the country average.

Where do Spice mix fans live in United States?

Spice mix fans in United States are most concentrated in California (reach 72,808), Texas (reach 64,052), and Florida (reach 40,212). These three regions account for the largest share of the active audience.

What other brands do Spice mix fans also like?

Beyond Spice mix itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.64×), Minnesota (2.45×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spice mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.