A data profile of the people who buy, follow and care about Sports Illustrated Kids in United States — modelled from more than twelve digital signal sources. Sports Illustrated Kids has an estimated audience of 337,607 people in United States.
Sports Illustrated Kids has an estimated audience of 337,607 people in United States. 52.1% are female, 47.9% are male, average age 33.0. Top brand affinities: US Open (tennis), Air Canada, American Greetings, Ready Player One, Lufthansa.
Top brand affinities include US Open (tennis), Air Canada, American Greetings, with strongest over-indexing on US Open (tennis) (17.01× the country average).
Demographically, the Sports Illustrated Kids audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Sports Illustrated Kids fan in United States is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for US Open (tennis).
The key figures that characterise the Sports Illustrated Kids profile in United States.
52.1% are female, 47.9% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 33.0 |
| Estimated audience size | 337,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Sports Illustrated Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.5% |
| Japan | 14.1% |
| United Kingdom | 7.6% |
The strongest cross-interests of the Sports Illustrated Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiddie Academy | Kids & Family | 41.70× | ||
| 02 | American Greetings | Home & Garden | 35.79× | ||
| 03 | Capoeira | Sports | 30.97× | ||
| 04 | Air Canada | Travel & Leisure | 18.83× | ||
| 05 | Ready Player One | Movies & TV | 18.83× | ||
| 06 | ATP World Tour Masters 1000 | Sports | 18.83× | ||
| 07 | US Open (tennis) | Sports | 17.01× | ||
| 08 | Eli Manning | Sports | 14.54× | ||
| 09 | Lufthansa | Travel & Leisure | 13.82× | ||
| 10 | Maria Sharapova | Sports | 11.49× | ||
| 11 | Emirates | Travel & Leisure | 11.46× | ||
| 12 | The Championships, Wimbledon | Sports | 6.58× | ||
| 13 | Toy Story (franchise) | Movies & TV | 6.16× | ||
| 14 | Summer camp | Kids & Family | 5.48× | ||
| 15 | Web server | Technology & Electronics | 4.22× | ||
| 16 | Diaper bag | Kids & Family | 3.42× | ||
| 17 | FedEx | Business & Career | 2.48× | ||
| 18 | Planet Fitness | Sports | 2.45× | ||
| 19 | Mortgage loans | Business & Career | 1.91× | ||
| 20 | Pizza Hut | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.97× | |
| Quality Awareness | PREMIUM | 1.57× | |
| Career Orientation | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.80× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sports Illustrated Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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