Sports Illustrated Kids Audience in United States
Sports Illustrated Kids has an estimated audience of 337,607 people in United States. 52.1% are female, 47.9% are male, average age 33.0. Top brand affinities: Air Canada, Planet Fitness, American Greetings, United States national football team, Ready Player One.
Top brand affinities include Air Canada, Planet Fitness, American Greetings, with strongest over-indexing on Air Canada (15.28× the country average). Demographically, the Sports Illustrated Kids audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Tradition.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sports Illustrated Kids fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 33.0 |
| Estimated audience size | 337,607 |
Audience persona
The typical Sports Illustrated Kids fan in United States is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Air Canada.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Canada | 15.28× | Travel & Leisure |
| Planet Fitness | 3.85× | Sports |
| American Greetings | 30.73× | Home & Garden |
| United States national football team | 15.65× | Sports |
| Ready Player One | 18.83× | Movies & TV |
| US Open (tennis) | 9.52× | Sports |
| Kiddie Academy | 41.82× | Kids & Family |
| Jean Paul Gaultier | 13.48× | Fashion & Accessoires |
| Hair Extensions | 4.3× | Beauty & Wellness |
| Eli Manning | 13.35× | Sports |
| FC Bayern Munich | 4.54× | Sports |
| Kia Sportage | 12.82× | Cars & Mobility |
| Summer camp | 5.89× | Kids & Family |
| Lufthansa | 9.24× | Travel & Leisure |
| Capoeira | 32.69× | Sports |
| Largemouth bass | 4.74× | Food & Beverages |
| The Breakfast Club | 3.68× | Movies & TV |
| Golf Channel | 2.74× | Sports |
| Judo | 4.24× | Sports |
| Extreme sport | 2.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.36 |
| Tradition | CONSERVATISM | 1.56 |
| Mindfulness | BALANCE | 1.48 |
| Career Orientation | POWER | 1.37 |
| Quality Awareness | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Japan | 14.1% |
| United Kingdom | 7.6% |
See Sports Illustrated Kids audiences in other countries
- Sports Illustrated Kids — Germany
- Sports Illustrated Kids — United Kingdom
- Sports Illustrated Kids — France
- Sports Illustrated Kids — Italy
- Sports Illustrated Kids — Spain
- Sports Illustrated Kids — Brazil
- Sports Illustrated Kids — Japan
- Sports Illustrated Kids — South Korea
- Sports Illustrated Kids — India
More Sports audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Sports Illustrated Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.