Sports journalism Audience in United States

Sports journalism has an estimated audience of 4,557,738 people in United States. 26.6% are female, 73.4% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Google Maps, Capital One, Luka Dončić, CarGurus.

The average Sports journalism fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Google Maps, Capital One, with strongest over-indexing on Aaron Rodgers (7.35× the country average). Demographically, the Sports journalism audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Sports journalism fans

Demographic split for Sports journalism audience in United States
MetricValue
Female26.6%
Male73.4%
Average age36.5
Estimated audience size4,557,738

Audience persona

The typical Sports journalism fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Sports journalism in United States
RegionReachAffinity
California502,8191×
Texas405,1891.03×
New York391,8641.54×
Florida342,5591.11×
Pennsylvania170,7461.11×
Georgia164,3781.17×
North Carolina148,5791.08×
Illinois140,8910.93×
Virginia128,6771.16×
New Jersey121,5411.05×
Michigan117,8470.99×
Ohio113,8270.81×
Arizona109,6291.18×
Massachusetts89,7021×
Maryland78,4701×
Tennessee77,5080.85×
Missouri72,6130.99×
Washington71,0250.78×
Indiana68,8320.83×
Alabama65,3531.03×
Louisiana64,4771.1×
South Carolina60,5530.88×
Colorado59,1840.82×
Kentucky57,8711.01×
Connecticut54,6601.2×
Wisconsin54,1010.79×
Minnesota44,3090.68×
Mississippi41,8991.12×
Oklahoma39,2020.77×
Oregon38,8780.74×
Nevada36,1870.82×
Iowa31,4970.84×
Arkansas28,6330.76×
Kansas27,0340.75×
Utah26,1120.64×
West Virginia18,6250.88×
Nebraska17,1740.75×
Washington, District of Columbia16,4261.2×
Alaska15,9311.63×
Hawaii15,2560.78×
Rhode Island14,8191.02×
Idaho14,7420.64×
New Hampshire14,2500.79×
Montana13,8881.1×
New Mexico13,8810.61×
South Dakota13,7081.3×
North Dakota13,3471.43×
Delaware13,2711.06×
Wyoming12,9141.91×
Maine12,6940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports journalism audience
BrandAffinityCategory
Aaron Rodgers7.35×Sports
Google Maps3.55×Internet & Social Media
Capital One3.31×Business & Career
Luka Dončić7.35×Sports
CarGurus3.95×Cars & Mobility
DeviantArt4.58×Internet & Social Media
Bleacher Report6.11×Sports
Broadcasting of sports events5.69×Movies & TV
Indeed.com2.48×Business & Career
Beetlejuice2.79×Movies & TV
Los Angeles Lakers2.95×Sports
Bruce Willis3.96×Movies & TV
LeBron James3.13×Sports
Houston Rockets3.85×Sports
Fox News Channel1.52×Movies & TV
Circle K3.58×Shopping
FIFA World Cup2.03×Sports
Minnesota Timberwolves4.21×Sports
Margot Robbie4.65×Movies & TV
New York Knicks3.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports journalism audience
TraitClusterScore
Early Adopter MentalityPOWER1.26
Need for SecurityCONSERVATISM1.14
Career OrientationPOWER1.11
Risk AppetiteTHRILL1.1
PatriotismCONSERVATISM1.09
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Sports journalism
CountryShare
United States25.1%
United Kingdom5.9%
Italy5.3%

See Sports journalism audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Sports journalism have in United States?

Sports journalism has an estimated audience of 4,557,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports journalism fans?

26.6% of Sports journalism fans are female, 73.4% are male, with an average age of 36.5 years.

Which brands do Sports journalism fans like most?

Sports journalism fans show strongest brand affinity for Aaron Rodgers (7.35×), Google Maps (3.55×), and Capital One (3.31×) over the country average.

Where do Sports journalism fans live in United States?

Sports journalism fans in United States are most concentrated in California (reach 502,819), Texas (reach 405,189), and New York (reach 391,864). These three regions account for the largest share of the active audience.

What other brands do Sports journalism fans also like?

Beyond Sports journalism itself, the audience over-indexes on Google Maps (3.55×), Capital One (3.31×), Luka Dončić (7.35×), and CarGurus (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.