Rascasse Audience Intelligence

Sports journalism Audience in United States

A data profile of the people who buy, follow and care about Sports journalism in United States — modelled from more than twelve digital signal sources. Sports journalism has an estimated audience of 4,557,738 people in United States.

#4006among Topic in United States#39in News

The average Sports journalism fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Broadcasting of sports events, Google Drive, Bleacher Report, with strongest over-indexing on Broadcasting of sports events (6.41× the country average).

Demographically, the Sports journalism audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports journalism fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Broadcasting of sports events.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports journalism profile in United States.

Audience size
4.6M
in United States
Gender
26.6%♀
73.4% male
Age
36.5
average years
Country rank
#7234
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports journalism fans

26.6% are female, 73.4% are male, average age 36.5.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Sports journalism audience in United States
MetricValue
Female26.6%
Male73.4%
Average age36.5
Estimated audience size4,557,738
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sports journalism audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Sports journalism audience comes from United States.

Worldwide audience distribution share by country for Sports journalism
CountryShare
United States25.1%
United Kingdom5.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports journalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports journalism fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K3.45×
02New York~300K1.21×
03Vermont~9K1.10×
04Alaska~10K1.08×
05North Dakota~10K1.07×
06Arizona~100K1.06×
07Connecticut~50K1.06×
08Virginia~100K1.05×
09South Dakota~10K1.05×
10Mississippi~40K1.04×
11New Jersey~100K1.03×
12Washington, District of Columbia~10K1.02×
13Montana~10K1.02×
14Pennsylvania~200K1.01×
15North Carolina~100K1.01×
16Alabama~60K1.01×
17Nebraska~20K1.01×
18Georgia~100K1.00×
19Missouri~70K1.00×
20Louisiana~60K1.00×
21California~500K0.99×
22Rhode Island~10K0.99×
23Delaware~10K0.99×
24Kentucky~60K0.98×
25Texas~400K0.97×
26New Hampshire~20K0.97×
27Maine~20K0.97×
28Florida~300K0.96×
29Indiana~80K0.96×
30Maryland~70K0.96×
31South Carolina~70K0.96×
32Kansas~30K0.96×
33West Virginia~20K0.96×
34Hawaii~20K0.96×
35Iowa~40K0.95×
36Massachusetts~80K0.94×
37Arkansas~40K0.94×
38Washington~90K0.93×
39Oklahoma~50K0.93×
40Idaho~20K0.93×
41Michigan~100K0.92×
42New Mexico~20K0.92×
43Illinois~100K0.91×
44Tennessee~80K0.88×
45Colorado~60K0.88×
46Wisconsin~60K0.88×
47Minnesota~60K0.87×
48Oregon~40K0.86×
49Utah~40K0.86×
50Ohio~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Sports journalism, United States
0.83×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports journalism audience
#·InterestCategoryAffinity×
01Christian PulisicSports7.35×
02Hulk HoganSports6.80×
03Broadcasting of sports eventsMovies & TV6.41×
04Bleacher ReportSports5.45×
05Philadelphia PhilliesSports3.97×
06Fox SportsMovies & TV3.95×
07WWE Hall of FameSports3.83×
08Houston RocketsSports2.76×
09Chuck NorrisMovies & TV2.62×
10Google DriveTechnology & Electronics2.57×
11Real propertyHome & Garden2.46×
12Scooby-DooMovies & TV2.37×
13High schoolBusiness & Career2.23×
14Online newspaperNews1.98×
15The UPS StoreShopping1.83×
16TMZInternet & Social Media1.73×
17FIFA World CupSports1.68×
18Pizza HutFood & Beverages1.64×
19GamblingGames1.54×
20Musical instrumentMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports journalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Career OrientationPOWER1.42×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports journalism audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
MindfulnessBALANCE0.65×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports journalism have in United States?

Sports journalism has an estimated audience of 4,557,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports journalism fans?

26.6% of Sports journalism fans are female, 73.4% are male, with an average age of 36.5 years.

03

Which brands do Sports journalism fans like most?

Sports journalism fans show strongest brand affinity for Broadcasting of sports events (6.41×), Google Drive (2.57×), and Bleacher Report (5.45×) over the country average.

04

Where do Sports journalism fans live in United States?

Sports journalism fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sports journalism fans also like?

Beyond Sports journalism itself, the audience over-indexes on Google Drive (2.57×), Bleacher Report (5.45×), FIFA World Cup (1.68×), and Fox Sports (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Sports journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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