Sports journalism Audience in Germany
Sports journalism has an estimated audience of 524,451 people in Germany. 30.7% are female, 69.3% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Unique Gifts, Pillow, CAC 40, Birthday Gifts.
The average Sports journalism fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Unique Gifts, Pillow, with strongest over-indexing on Litter box (2.51× the country average). Demographically, the Sports journalism audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Sports journalism fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 34.9 |
| Estimated audience size | 524,451 |
Audience persona
The typical Sports journalism fan in Germany is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,235 | 1.28× |
| Bayern | 87,562 | 1.04× |
| Baden-Württemberg | 72,491 | 1.01× |
| Niedersachsen | 60,088 | 1.18× |
| Hessen | 39,390 | 0.99× |
| Rheinland-Pfalz | 30,456 | 1.16× |
| Berlin | 22,759 | 0.97× |
| Sachsen | 20,504 | 0.8× |
| Schleswig-Holstein | 18,659 | 0.99× |
| Brandenburg | 16,583 | 1.02× |
| Hamburg | 12,153 | 1.03× |
| Thüringen | 11,963 | 0.9× |
| Sachsen-Anhalt | 11,851 | 0.87× |
| Mecklenburg-Vorpommern | 6,948 | 0.69× |
| Saarland | 6,501 | 1.01× |
| Bremen | 4,785 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.51× | Pets & Animals |
| Unique Gifts | 1.99× | Shopping |
| Pillow | 1.8× | Home & Garden |
| CAC 40 | 1.68× | Business & Career |
| Birthday Gifts | 1.88× | Kids & Family |
| VfL Wolfsburg | 1.85× | Sports |
| Christmas Gift | 1.6× | Kids & Family |
| 3D printing | 1.87× | Technology & Electronics |
| Eindhoven | 1.82× | Travel & Leisure |
| Bully (2011 film) | 4.96× | Movies & TV |
| Natural rubber | 1.78× | Cars & Mobility |
| Medieval fantasy | 7.9× | Literature |
| Emperor Entertainment Group | 2.56× | Business & Career |
| Graham Greene (actor) | 2.68× | |
| Justice | 2.38× | Politics & Society |
| Google Analytics | 1.6× | Internet & Social Media |
| Esra Erol | 3.46× | Movies & TV |
| Noodle (Gorillaz) | 1.89× | Music & Radio |
| Alaska | 2.11× | Travel & Leisure |
| Graham Greene | 2.67× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Price Sensitivity | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| Spirituality | BALANCE | 1.24 |
| Need for Security | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 5.9% |
| Italy | 5.3% |
See Sports journalism audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports journalism have in Germany?
Sports journalism has an estimated audience of 524,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports journalism fans?
30.7% of Sports journalism fans are female, 69.3% are male, with an average age of 34.9 years.
Which brands do Sports journalism fans like most?
Sports journalism fans show strongest brand affinity for Litter box (2.51×), Unique Gifts (1.99×), and Pillow (1.8×) over the country average.
Where do Sports journalism fans live in Germany?
Sports journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,235), Bayern (reach 87,562), and Baden-Württemberg (reach 72,491). These three regions account for the largest share of the active audience.
What other brands do Sports journalism fans also like?
Beyond Sports journalism itself, the audience over-indexes on Unique Gifts (1.99×), Pillow (1.8×), CAC 40 (1.68×), and Birthday Gifts (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.