Star Wars expanded universe Audience in United States

Star Wars expanded universe logo

Star Wars expanded universe has an estimated audience of 2,034,550 people in United States. 34.8% are female, 65.2% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Product design, Monogram, Dog breed, Natural rubber.

The average Star Wars expanded universe fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Product design, Monogram, with strongest over-indexing on Urban Outfitters (5.12× the country average). Demographically, the Star Wars expanded universe audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Star Wars expanded universe fans

Demographic split for Star Wars expanded universe audience in United States
MetricValue
Female34.8%
Male65.2%
Average age32.3
Estimated audience size2,034,550

Audience persona

The typical Star Wars expanded universe fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Star Wars expanded universe in United States
RegionReachAffinity
California245,8221.1×
Texas174,2911×
Florida140,2831.02×
New York104,0950.92×
Illinois69,2601.02×
Ohio66,3851.06×
Pennsylvania66,3540.97×
North Carolina61,5961.01×
Georgia60,0060.96×
Washington54,6831.34×
Virginia53,9291.09×
Michigan49,7280.93×
Arizona45,9631.11×
Colorado45,5671.42×
New Jersey44,2110.85×
Tennessee43,5331.07×
Massachusetts39,5200.99×
Indiana37,1441×
Missouri34,5981.05×
Maryland33,3880.95×
South Carolina28,8950.94×
Minnesota28,6870.98×
Kentucky28,1131.1×
Wisconsin27,3350.89×
Utah27,1401.49×
Oregon26,6961.14×
Oklahoma26,1401.16×
Alabama24,3880.86×
Louisiana23,4420.89×
Connecticut20,8351.02×
Nevada18,0280.92×
Arkansas16,5330.99×
Kansas15,1370.94×
Iowa13,9210.83×
Mississippi12,4070.74×
Idaho11,3501.11×
Nebraska11,1571.09×
West Virginia8,9620.95×
Hawaii8,8101.01×
New Mexico8,0160.79×
New Hampshire6,9630.87×
Maine6,9230.95×
Rhode Island5,5010.85×
Vermont5,2101.46×
Alaska5,1111.17×
Montana4,6780.83×
Washington, District of Columbia4,4790.73×
South Dakota4,1780.89×
North Dakota4,0680.97×
Delaware3,4670.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Wars expanded universe audience
BrandAffinityCategory
Urban Outfitters5.12×Shopping
Product design3.79×Business & Career
Monogram6.21×Home & Garden
Dog breed1.9×Pets & Animals
Natural rubber3.12×Cars & Mobility
Google Photos2.64×Technology & Electronics
Home staging5.29×Home & Garden
Pro-Ject3.81×Music & Radio
Wikia2.68×Internet & Social Media
Bridget Jones: The Edge of Reason16.28×Movies & TV
Israel1.64×Travel & Leisure
Nebraska Cornhuskers football2.64×Sports
Personalised Gifts3.17×Home & Garden
Elsword11.79×Games
UK garage3.84×Music & Radio
3D printing1.78×Technology & Electronics
Winemaking3.15×Food & Beverages
Jezebel (film)4.59×Movies & TV
Emilio Estefan9.73×Music & Radio
JDSU1.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Wars expanded universe audience
TraitClusterScore
PatriotismCONSERVATISM2.26
Early Adopter MentalityPOWER1.76
LGBTQ+ IdentityOPEN1.57
Pet OwnershipJOY1.46
Social Media UsageJOY1.33
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Star Wars expanded universe
CountryShare
United States65.8%
Germany7.2%
Canada5.7%

See Star Wars expanded universe audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Star Wars expanded universe have in United States?

Star Wars expanded universe has an estimated audience of 2,034,550 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Wars expanded universe fans?

34.8% of Star Wars expanded universe fans are female, 65.2% are male, with an average age of 32.3 years.

Which brands do Star Wars expanded universe fans like most?

Star Wars expanded universe fans show strongest brand affinity for Urban Outfitters (5.12×), Product design (3.79×), and Monogram (6.21×) over the country average.

Where do Star Wars expanded universe fans live in United States?

Star Wars expanded universe fans in United States are most concentrated in California (reach 245,822), Texas (reach 174,291), and Florida (reach 140,283). These three regions account for the largest share of the active audience.

What other brands do Star Wars expanded universe fans also like?

Beyond Star Wars expanded universe itself, the audience over-indexes on Product design (3.79×), Monogram (6.21×), Dog breed (1.9×), and Natural rubber (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars expanded universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.