Rascasse Audience Intelligence

Stella Rosa Target Market in United States

A data profile of the people who buy, follow and care about Stella Rosa in United States — modelled from more than twelve digital signal sources. Stella Rosa has an estimated audience of 487,425 people in United States.

#32among Wine in United States#3816among Brand in United States#1981in Food & Beverages

The average Stella Rosa fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Whataburger, Property finder, Livemusic, with strongest over-indexing on Whataburger (18.15× the country average).

Demographically, the Stella Rosa audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stella Rosa fan in United States is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stella Rosa profile in United States.

Audience size
487K
in United States
Gender
63.9%♀
36.1% male
Age
36.0
average years
Country rank
#37231
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stella Rosa

63.9% are female, 36.1% are male, average age 36.0.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Stella Rosa audience in United States
MetricValue
Female63.9%
Male36.1%
Average age36.0
Estimated audience size487,425
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Stella Rosa audience in United States
Age bracketShare%
16-1914%
20-2933%
30-3928%
40-4918%
50+6%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Stella Rosa audience comes from United States.

Worldwide audience distribution share by country for Stella Rosa
CountryShare
United States72.2%
Mexico22.4%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stella Rosa audience in United States is strongest.

Fig. 05

Top regions by affinity

Stella Rosa customers by region in United States
#RegionReachAffinity×
01Texas~80K1.75×
02Arizona~20K1.64×
03Georgia~20K1.60×
04Louisiana~10K1.58×
05Hawaii~3K1.57×
06California~90K1.56×
07Arkansas~6K1.51×
08Nevada~7K1.48×
09Utah~7K1.45×
10Kansas~5K1.39×
11Nebraska~3K1.39×
12Oklahoma~7K1.25×
13Alabama~9K1.24×
14North Dakota~1K1.17×
15Colorado~9K1.13×
16South Carolina~8K1.13×
17Maryland~10K1.12×
18Illinois~20K1.11×
19Tennessee~10K1.10×
20South Dakota~1K1.08×
21Florida~40K1.05×
22Alaska~1K1.04×
23Mississippi~4K1.01×
24North Carolina~20K1.00×
25New Mexico~3K1.00×
26Minnesota~7K0.98×
27Wyoming<1K0.97×
28Iowa~4K0.96×
29Missouri~8K0.95×
30Washington~9K0.94×
31Delaware~1K0.94×
32Wisconsin~7K0.90×
33Virginia~10K0.89×
34Washington, District of Columbia~1K0.87×
35Kentucky~5K0.86×
36Indiana~8K0.84×
37Oregon~5K0.81×
38Idaho~2K0.81×
39Rhode Island~1K0.74×
40Montana~1K0.73×
41Michigan~9K0.72×
42Connecticut~3K0.70×
43West Virginia~2K0.67×
44Pennsylvania~10K0.66×
45New Jersey~8K0.65×
46New Hampshire~1K0.65×
47Maine~1K0.65×
48Ohio~10K0.63×
49Massachusetts~6K0.58×
50New York~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Stella Rosa, United States
0.54×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stella Rosa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stella Rosa audience
#·InterestCategoryAffinity×
01TaittingerFood & Beverages66.46×
02ToshibaTechnology & Electronics18.97×
03WhataburgerFood & Beverages18.15×
04Travel BloggerTravel & Leisure15.45×
05Christian LouboutinFashion & Accessoires13.46×
06Property finderHome & Garden11.96×
07La Roche-PosayBeauty & Wellness10.64×
08LivemusicMusic & Radio6.53×
09QVCMovies & TV6.00×
10Discount storesShopping4.54×
11Tory BurchFashion & Accessoires4.48×
12Designer clothingFashion & Accessoires4.12×
13ULTA BeautyBeauty & Wellness3.60×
14Las VegasTravel & Leisure3.39×
15FedExBusiness & Career3.18×
16Shopping mallsShopping3.08×
17Pizza HutFood & Beverages2.86×
18Stand-up comedyMovies & TV2.74×
19Mortgage loansBusiness & Career2.73×
20PinterestInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stella Rosa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stella Rosa audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.64×
IndulgenceJOY2.17×
Convenience OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stella Rosa audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.79×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stella Rosa's target market in United States?

Stella Rosa's target market in United States covers an estimated 487,425 people, concentrated in California and Texas.

02

What is the gender split and age of Stella Rosa customers?

63.9% of the Stella Rosa audience are female, 36.1% are male, with an average age of 36.0 years.

03

Which brands do Stella Rosa fans like most?

Stella Rosa fans show strongest brand affinity for Whataburger (18.15×), Property finder (11.96×), and Livemusic (6.53×) over the country average.

04

Where do Stella Rosa fans live in United States?

Stella Rosa fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Stella Rosa fans also like?

Beyond Stella Rosa itself, the audience over-indexes on Property finder (11.96×), Livemusic (6.53×), Travel Blogger (15.45×), and Christian Louboutin (13.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Stella Rosa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stella Rosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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