Stewart-Haas Racing Audience in United States
Stewart-Haas Racing has an estimated audience of 521,305 people in United States. 27.3% are female, 72.7% are male, average age 45.0. Top brand affinities: Charles Leclerc, Autism Awareness, Diabetes mellitus awareness, Iggy Azalea, Microblogging.
Top brand affinities include Charles Leclerc, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Charles Leclerc (43.45× the country average). Demographically, the Stewart-Haas Racing audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of Stewart-Haas Racing fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 45.0 |
| Estimated audience size | 521,305 |
Audience persona
The typical Stewart-Haas Racing fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Leclerc | 43.45× | Sports |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Iggy Azalea | 26.66× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Dale Earnhardt | 22.43× | Sports |
| Richard Petty | 37.23× | Sports |
| PSV Eindhoven | 47× | Sports |
| 21 Savage | 23.03× | Music & Radio |
| James Hunt | 67.69× | Sports |
| CarGurus | 6.85× | Cars & Mobility |
| Nigel Mansell | 104.51× | Sports |
| Pierre Gasly | 60.54× | Sports |
| Winn-Dixie | 13.54× | Shopping |
| Capital One | 4.43× | Business & Career |
| Kyle Busch | 27.37× | Sports |
| Income tax | 13.19× | Business & Career |
| Aaron Rodgers | 6.63× | Sports |
| Circuit de Spa-Francorchamps | 39.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| United Kingdom | 5.8% |
| Canada | 4.6% |
See Stewart-Haas Racing audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stewart-Haas Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.