Rascasse Audience Intelligence

Stewart-Haas Racing Audience in United States

A data profile of the people who buy, follow and care about Stewart-Haas Racing in United States — modelled from more than twelve digital signal sources. Stewart-Haas Racing has an estimated audience of 518,296 people in United States.

#71among Motorsport in United States#567among Team in United States#3488in Sports

The average Stewart-Haas Racing fan in United States is 45.0 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Kyle Busch, Circuit de Spa-Francorchamps, FedEx, with strongest over-indexing on Kyle Busch (22.86× the country average).

Demographically, the Stewart-Haas Racing audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stewart-Haas Racing fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stewart-Haas Racing profile in United States.

Audience size
518K
in United States
Gender
27.3%♀
72.7% male
Age
45.0
average years
Country rank
#35865
Team in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stewart-Haas Racing fans

27.3% are female, 72.7% are male, average age 45.0.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Stewart-Haas Racing audience in United States
MetricValue
Female27.3%
Male72.7%
Average age45.0
Estimated audience size518,296
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Stewart-Haas Racing audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3916%
40-4925%
50+35%
Fig. 04

Worldwide distribution

75.0%

of the worldwide Stewart-Haas Racing audience comes from United States.

Worldwide audience distribution share by country for Stewart-Haas Racing
CountryShare
United States75.0%
United Kingdom6.0%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stewart-Haas Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Stewart-Haas Racing fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~60K3.55×
02South Carolina~9K1.17×
03Indiana~10K1.14×
04Tennessee~10K1.12×
05Iowa~5K1.06×
06Alaska~1K1.06×
07Vermont<1K1.06×
08Virginia~10K1.05×
09Alabama~8K1.05×
10North Dakota~1K1.05×
11Kentucky~7K1.04×
12Kansas~4K1.02×
13South Dakota~1K1.02×
14New Hampshire~2K1.01×
15Maine~2K1.01×
16West Virginia~2K1.00×
17Georgia~20K0.99×
18Wisconsin~8K0.99×
19Nevada~5K0.99×
20Nebraska~3K0.99×
21Montana~1K0.99×
22Delaware~1K0.99×
23Ohio~20K0.98×
24Idaho~3K0.98×
25Rhode Island~2K0.98×
26Michigan~10K0.97×
27Missouri~8K0.97×
28Mississippi~4K0.97×
29Arkansas~4K0.97×
30Hawaii~2K0.96×
31Washington, District of Columbia~1K0.96×
32Pennsylvania~20K0.95×
33Minnesota~7K0.95×
34New Mexico~2K0.95×
35Oklahoma~5K0.94×
36Connecticut~5K0.94×
37Arizona~10K0.93×
38Colorado~8K0.92×
39Utah~4K0.92×
40Louisiana~6K0.91×
41Oregon~5K0.91×
42Illinois~20K0.90×
43Florida~30K0.87×
44Maryland~8K0.87×
45Massachusetts~9K0.85×
46Washington~9K0.84×
47New Jersey~10K0.83×
48Texas~30K0.78×
49New York~20K0.76×
50California~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Stewart-Haas Racing, United States
0.75×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stewart-Haas Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stewart-Haas Racing audience
#·InterestCategoryAffinity×
01Nigel MansellSports95.72×
02Bahrain Grand PrixSports77.30×
03James HuntSports64.92×
04Circuit de Spa-FrancorchampsSports57.10×
05Pierre GaslySports54.79×
06Joe Gibbs RacingSports35.66×
07Richard PettySports28.69×
08Kyle BuschSports22.86×
09Dale EarnhardtSports17.88×
10Charles LeclercSports17.55×
11Indianapolis Motor SpeedwaySports13.66×
12Winn-DixieShopping10.45×
13Max VerstappenSports10.36×
14Daytona International SpeedwaySports8.93×
15Weather forecastingHome & Garden8.47×
16NASCARSports8.33×
17FedExBusiness & Career7.47×
18Solar energyHome & Garden5.09×
19Discount TireShopping4.64×
20Mortgage loansBusiness & Career3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stewart-Haas Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stewart-Haas Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Convenience OrientationPREMIUM2.50×
Need for SecurityCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stewart-Haas Racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.42×
Luxury OrientationPREMIUM0.57×
MindfulnessBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stewart-Haas Racing have in United States?

Stewart-Haas Racing has an estimated audience of 518,296 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Stewart-Haas Racing fans?

27.3% of Stewart-Haas Racing fans are female, 72.7% are male, with an average age of 45.0 years.

03

Which brands do Stewart-Haas Racing fans like most?

Stewart-Haas Racing fans show strongest brand affinity for Kyle Busch (22.86×), Circuit de Spa-Francorchamps (57.1×), and FedEx (7.47×) over the country average.

04

Where do Stewart-Haas Racing fans live in United States?

Stewart-Haas Racing fans in United States are most concentrated in North Carolina (reach ~60K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stewart-Haas Racing fans also like?

Beyond Stewart-Haas Racing itself, the audience over-indexes on Circuit de Spa-Francorchamps (57.1×), FedEx (7.47×), NASCAR (8.33×), and James Hunt (64.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Stewart-Haas Racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stewart-Haas Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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