Stewart-Haas Racing Audience in United States
Stewart-Haas Racing has an estimated audience of 521,305 people in United States. 27.3% are female, 72.7% are male, average age 45.0. Top brand affinities: Keith Stanfield, Riedel (glass manufacturer), Hawthorn Football Club, Jesse Plemons, The Devil's Rejects.
Top brand affinities include Keith Stanfield, Riedel (glass manufacturer), Hawthorn Football Club, with strongest over-indexing on Keith Stanfield (37.23× the country average). Demographically, the Stewart-Haas Racing audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of Stewart-Haas Racing fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 45.0 |
| Estimated audience size | 521,305 |
Audience persona
The typical Stewart-Haas Racing fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keith Stanfield | 37.23× | Movies & TV |
| Riedel (glass manufacturer) | 74.81× | Home & Garden |
| Hawthorn Football Club | 48.88× | Sports |
| Jesse Plemons | 7.76× | Movies & TV |
| The Devil's Rejects | 18.81× | Movies & TV |
| Israel | 3.8× | Travel & Leisure |
| Jaws | 7.72× | Movies & TV |
| Goose (band) | 7.83× | Pets & Animals |
| Alaska | 2.16× | Travel & Leisure |
| Minnesota | 2.1× | Travel & Leisure |
| MK | 4.54× | Music & Radio |
| Nebraska | 2.89× | Travel & Leisure |
| Sinaloa | 3.74× | Travel & Leisure |
| Pillow | 2.19× | Home & Garden |
| Tom Goes to the Mayor | 38.46× | Movies & TV |
| Unique Gifts | 1.85× | Shopping |
| Kidd Kraddick | 21.7× | Music & Radio |
| Captain America (1990 film) | 3.21× | Movies & TV |
| Sugar glass | 20× | Food & Beverages |
| Jeep Wagoneer | 3.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.4% |
| United Kingdom | 5.8% |
| Canada | 4.6% |
See Stewart-Haas Racing audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stewart-Haas Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.