Sub (TV channel) Audience in United States

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Sub (TV channel) has an estimated audience of 3,439,586 people in United States. 48.3% are female, 51.7% are male, average age 40.3. Top regions: Florida, Texas, California. Top brand affinities: Discount Tire, The Legend of Zelda, Magic: The Gathering, Automobile repair shop, Table tennis.

The average Sub (TV channel) fan in United States is 40.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Discount Tire, The Legend of Zelda, Magic: The Gathering, with strongest over-indexing on Discount Tire (1.52× the country average). Demographically, the Sub (TV channel) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Sub (TV channel) fans

Demographic split for Sub (TV channel) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age40.3
Estimated audience size3,439,586

Audience persona

The typical Sub (TV channel) fan in United States is balanced, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Discount Tire.

Top regions in United States

Top regions ranked by reach for Sub (TV channel) in United States
RegionReachAffinity
Florida345,2521.48×
Texas268,2810.91×
California264,0150.7×
New York202,1211.05×
Ohio167,9131.58×
Michigan155,9291.73×
North Carolina154,1281.49×
Georgia120,6391.14×
Virginia115,5711.38×
Pennsylvania115,0020.99×
Arizona98,1821.4×
Illinois94,4750.82×
South Carolina87,7241.7×
New Jersey86,9320.99×
Massachusetts85,2181.26×
Wisconsin82,3061.59×
Maryland79,5651.35×
Tennessee72,2701.05×
Oregon60,3421.53×
Indiana58,1840.93×
Washington55,3390.8×
Colorado48,0640.89×
Missouri46,7390.84×
Alabama39,6430.83×
Minnesota38,6160.78×
Kentucky36,4050.84×
Louisiana34,8590.79×
Nevada31,4400.95×
Oklahoma29,7470.78×
Mississippi24,9550.88×
Iowa23,4160.83×
Kansas23,2670.86×
Utah22,5750.73×
Arkansas22,4320.79×
Connecticut22,4170.65×
New Hampshire20,1121.48×
West Virginia16,9401.06×
New Mexico15,4580.9×
Nebraska13,1160.76×
Delaware12,7131.34×
Idaho11,6530.68×
Hawaii10,4860.71×
Maine9,5100.77×
Washington, District of Columbia8,8910.86×
Rhode Island7,9240.72×
South Dakota6,4760.81×
Montana6,4550.68×
North Dakota5,5920.79×
Alaska4,6280.63×
Vermont4,6030.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sub (TV channel) audience
BrandAffinityCategory
Discount Tire1.52×Shopping
The Legend of Zelda2×Games
Magic: The Gathering2.09×Games
Automobile repair shop1.52×Cars & Mobility
Table tennis1.5×Sports
Tattoo removal2.02×Fashion & Accessoires
Makita1.62×Home & Garden
Battlefield (series)1.6×Games
Pokémon Go1.58×Games
Toronto Maple Leafs1.63×Sports
Toyota Prius1.8×Cars & Mobility
BMW M31.57×Cars & Mobility
Wizz Air3.9×Travel & Leisure
Water pollution1.51×Politics & Society
Ford Focus1.54×Cars & Mobility
Volkswagen Beetle1.6×Cars & Mobility
Ford GT2.14×Cars & Mobility
Vietnam Airlines1.92×Travel & Leisure
Nissan 370Z1.85×Cars & Mobility
Bowers & Wilkins1.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sub (TV channel) audience
TraitClusterScore
Urban LifestyleOPEN1.11
IndividualismJOY1.08
Family OrientationCONSERVATISM1.08
ExtroversionTHRILL1.06
DIY MentalityTHRILL1.05
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Sub (TV channel)
CountryShare
United States42.9%
Brazil8.0%
China6.3%

See Sub (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sub (TV channel) have in United States?

Sub (TV channel) has an estimated audience of 3,439,586 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Sub (TV channel) fans?

48.3% of Sub (TV channel) fans are female, 51.7% are male, with an average age of 40.3 years.

Which brands do Sub (TV channel) fans like most?

Sub (TV channel) fans show strongest brand affinity for Discount Tire (1.52×), The Legend of Zelda (2×), and Magic: The Gathering (2.09×) over the country average.

Where do Sub (TV channel) fans live in United States?

Sub (TV channel) fans in United States are most concentrated in Florida (reach 345,252), Texas (reach 268,281), and California (reach 264,015). These three regions account for the largest share of the active audience.

What other brands do Sub (TV channel) fans also like?

Beyond Sub (TV channel) itself, the audience over-indexes on The Legend of Zelda (2×), Magic: The Gathering (2.09×), Automobile repair shop (1.52×), and Table tennis (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sub (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.