Rascasse Audience Intelligence

Sugar cookie Audience in United States

A data profile of the people who buy, follow and care about Sugar cookie in United States — modelled from more than twelve digital signal sources. Sugar cookie has an estimated audience of 1,353,452 people in United States.

#71among Sweet in United States#7656among Topic in United States#1115in Food & Beverages

The average Sugar cookie fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Bakery, Pastry, with strongest over-indexing on Do it yourself (DIY) (2.96× the country average).

Demographically, the Sugar cookie audience skews more female with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sugar cookie fan in United States is more female, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sugar cookie profile in United States.

Audience size
1.4M
in United States
Gender
86.5%♀
13.5% male
Age
34.6
average years
Country rank
#19131
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sugar cookie fans

86.5% are female, 13.5% are male, average age 34.6.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Sugar cookie audience in United States
MetricValue
Female86.5%
Male13.5%
Average age34.6
Estimated audience size1,353,452
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Sugar cookie audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Sugar cookie audience comes from United States.

Worldwide audience distribution share by country for Sugar cookie
CountryShare
United States56.3%
Canada5.6%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sugar cookie audience in United States is strongest.

Fig. 05

Top regions by affinity

Sugar cookie fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.31×
02Texas~100K1.14×
03Georgia~50K1.12×
04Louisiana~20K1.12×
05Arizona~30K1.11×
06Idaho~8K1.11×
07Oklahoma~20K1.10×
08Montana~4K1.10×
09California~200K1.09×
10Oregon~20K1.09×
11Vermont~3K1.09×
12Utah~10K1.08×
13Washington~30K1.07×
14North Dakota~3K1.07×
15Michigan~40K1.04×
16Mississippi~10K1.04×
17Wisconsin~20K1.03×
18Arkansas~10K1.03×
19Pennsylvania~50K1.02×
20Missouri~20K1.02×
21Kansas~10K1.02×
22Indiana~30K1.01×
23Minnesota~20K1.01×
24Iowa~10K1.01×
25South Dakota~3K1.01×
26North Carolina~40K1.00×
27Nebraska~7K1.00×
28New Mexico~7K1.00×
29Maine~5K1.00×
30South Carolina~20K0.99×
31Kentucky~20K0.98×
32Nevada~10K0.98×
33Illinois~40K0.97×
34Maryland~20K0.97×
35Alabama~20K0.97×
36Connecticut~10K0.97×
37Delaware~4K0.95×
38Virginia~30K0.94×
39West Virginia~6K0.94×
40Ohio~40K0.93×
41New Jersey~30K0.93×
42Colorado~20K0.91×
43New Hampshire~5K0.90×
44Tennessee~20K0.89×
45Florida~80K0.87×
46New York~60K0.85×
47Rhode Island~4K0.85×
48Massachusetts~20K0.84×
49Hawaii~5K0.84×
50Washington, District of Columbia~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Sugar cookie, United States
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sugar cookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sugar cookie audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages9.63×
02Edible ArrangementsFood & Beverages6.39×
03Chocolate brownieFood & Beverages5.16×
04Krispy KremeFood & Beverages3.81×
05PastryFood & Beverages3.72×
06BakeryFood & Beverages3.55×
07CupcakeFood & Beverages3.49×
08Nothing Bundt CakesFood & Beverages3.41×
09Luxury real estateBusiness & Career3.34×
10Do it yourself (DIY)Home & Garden2.96×
11ConfectioneryFood & Beverages2.92×
12Natural skin careBeauty & Wellness2.79×
13Local foodFood & Beverages2.56×
14EtsyFashion & Accessoires2.20×
15Taylor SwiftMusic & Radio2.02×
16CocktailFood & Beverages1.98×
17IKEAHome & Garden1.93×
18AldiShopping1.84×
19Trader Joe'sShopping1.81×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sugar cookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sugar cookie audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.87×
Design AffinityPREMIUM1.65×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sugar cookie audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Social Media UsageJOY0.87×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sugar cookie have in United States?

Sugar cookie has an estimated audience of 1,353,452 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sugar cookie fans?

86.5% of Sugar cookie fans are female, 13.5% are male, with an average age of 34.6 years.

03

Which brands do Sugar cookie fans like most?

Sugar cookie fans show strongest brand affinity for Do it yourself (DIY) (2.96×), Bakery (3.55×), and Pastry (3.72×) over the country average.

04

Where do Sugar cookie fans live in United States?

Sugar cookie fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sugar cookie fans also like?

Beyond Sugar cookie itself, the audience over-indexes on Bakery (3.55×), Pastry (3.72×), Cupcake (3.49×), and Superman (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Sugar cookie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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