Sugar cookie Audience in United States

Sugar cookie has an estimated audience of 1,353,452 people in United States. 86.5% are female, 13.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Do it yourself (DIY), Google Maps, Indeed.com, Capital One, Google News.

The average Sugar cookie fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Do it yourself (DIY), Google Maps, Indeed.com, with strongest over-indexing on Do it yourself (DIY) (3.75× the country average). Demographically, the Sugar cookie audience skews more female with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Sugar cookie fans

Demographic split for Sugar cookie audience in United States
MetricValue
Female86.5%
Male13.5%
Average age34.6
Estimated audience size1,353,452

Audience persona

The typical Sugar cookie fan in United States is more female, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Sugar cookie in United States
RegionReachAffinity
California174,2011.17×
Texas132,7801.14×
Florida85,2580.93×
New York70,6590.93×
Illinois48,1841.07×
Georgia47,1191.13×
Pennsylvania46,3961.02×
North Carolina42,3841.04×
Ohio38,3870.92×
Michigan38,2141.08×
Washington31,5401.16×
Virginia31,0570.94×
New Jersey30,9550.9×
Arizona30,3921.1×
Indiana25,9261.05×
Tennessee25,2990.93×
Massachusetts23,3800.88×
Missouri23,0351.06×
Maryland22,8070.98×
Colorado20,5860.97×
South Carolina20,0940.99×
Minnesota19,9881.03×
Wisconsin19,9170.98×
Oregon17,9791.16×
Louisiana17,8301.02×
Alabama17,2610.91×
Oklahoma16,5521.1×
Kentucky15,2610.9×
Connecticut12,9370.95×
Utah12,7381.05×
Nevada12,5830.96×
Kansas11,3621.07×
Arkansas11,3311.02×
Iowa11,1931×
Mississippi11,1001×
Idaho7,8661.16×
New Mexico6,6440.98×
Nebraska6,2710.92×
West Virginia5,6870.9×
Maine5,3311.1×
New Hampshire5,0470.95×
Hawaii4,8340.83×
Montana4,3061.15×
Rhode Island3,6680.85×
Delaware3,4030.91×
Alaska3,3951.17×
South Dakota2,9500.94×
North Dakota2,8651.03×
Washington, District of Columbia2,7340.67×
Vermont2,4551.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar cookie audience
BrandAffinityCategory
Do it yourself (DIY)3.75×Home & Garden
Google Maps3.61×Internet & Social Media
Indeed.com3.68×Business & Career
Capital One3.04×Business & Career
Google News3.84×News
Beetlejuice3.12×Movies & TV
Circle K4.45×Shopping
Makeup Tutorials4.28×Beauty & Wellness
Nothing Bundt Cakes4.6×Food & Beverages
Local food3.08×Food & Beverages
Enterprise Rent-A-Car3.44×Cars & Mobility
Edible Arrangements7.24×Food & Beverages
Harry Potter2.02×Movies & TV
Millie Bobby Brown3.85×Movies & TV
Bakery2.91×Food & Beverages
Ferrero Rocher11.79×Food & Beverages
Luxury real estate3.52×Business & Career
Manicure3.47×Beauty & Wellness
Etsy2.41×Fashion & Accessoires
Confectionery3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar cookie audience
TraitClusterScore
DIY MentalityTHRILL2.02
Design AffinityPREMIUM1.87
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.55
Healthy LifestyleBALANCE1.51
CreativityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Sugar cookie
CountryShare
United States56.3%
Canada5.6%
Japan4.8%

See Sugar cookie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Sugar cookie have in United States?

Sugar cookie has an estimated audience of 1,353,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Sugar cookie fans?

86.5% of Sugar cookie fans are female, 13.5% are male, with an average age of 34.6 years.

Which brands do Sugar cookie fans like most?

Sugar cookie fans show strongest brand affinity for Do it yourself (DIY) (3.75×), Google Maps (3.61×), and Indeed.com (3.68×) over the country average.

Where do Sugar cookie fans live in United States?

Sugar cookie fans in United States are most concentrated in California (reach 174,201), Texas (reach 132,780), and Florida (reach 85,258). These three regions account for the largest share of the active audience.

What other brands do Sugar cookie fans also like?

Beyond Sugar cookie itself, the audience over-indexes on Google Maps (3.61×), Indeed.com (3.68×), Capital One (3.04×), and Google News (3.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.