SUMAC Audience in United States
SUMAC has an estimated audience of 2,048,813 people in United States. 47.5% are female, 52.5% are male, average age 41.4. Top brand affinities: Urban Outfitters, Regional styles of Mexican music, Stamp collecting, Goop, Historic site.
Top brand affinities include Urban Outfitters, Regional styles of Mexican music, Stamp collecting, with strongest over-indexing on Urban Outfitters (1.71× the country average). Demographically, the SUMAC audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of SUMAC fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 41.4 |
| Estimated audience size | 2,048,813 |
Audience persona
The typical SUMAC fan in United States is balanced, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.71× | Shopping |
| Regional styles of Mexican music | 2.28× | Music & Radio |
| Stamp collecting | 3.64× | Home & Garden |
| Goop | 3.3× | Internet & Social Media |
| Historic site | 2.39× | Arts & Culture |
| Wok | 3.64× | Food & Beverages |
| JDSU | 1.69× | Business & Career |
| MK | 2.18× | Music & Radio |
| Vocal harmony | 2.31× | Music & Radio |
| Voter registration | 2.42× | Politics & Society |
| Google Home | 3.23× | Technology & Electronics |
| Governor of Michigan | 3.64× | Politics & Society |
| Fairy godmother | 3.64× | Literature |
| Electrolyte | 2.22× | Health |
| Urban horticulture | 1.7× | Home & Garden |
| Home staging | 2.47× | Home & Garden |
| Hibachi | 3.64× | Food & Beverages |
| Nebraska Cornhuskers football | 1.65× | Sports |
| Grinch | 1.8× | Movies & TV |
| Redemption (theology) | 3.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.6 |
| Patriotism | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 12.7% |
| Canada | 10.2% |
See SUMAC audiences in other countries
More Metal audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for SUMAC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.