Rascasse Audience Intelligence

SUMAC Audience in United States

A data profile of the people who buy, follow and care about SUMAC in United States — modelled from more than twelve digital signal sources. SUMAC has an estimated audience of 2,545,917 people in United States.

#31among Metal in United States#1965among Person in United States#1242in Music & Radio

The average SUMAC fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Motorcycle accessories, Hardware store, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (3.64× the country average).

Demographically, the SUMAC audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SUMAC fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SUMAC profile in United States.

Audience size
2.5M
in United States
Gender
40.4%♀
59.6% male
Age
37.7
average years
Country rank
#11765
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SUMAC fans

40.4% are female, 59.6% are male, average age 37.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for SUMAC audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.7
Estimated audience size2,545,917
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the SUMAC audience in United States
Age bracketShare%
16-1916%
20-2926%
30-3926%
40-4920%
50+12%
Fig. 04

Worldwide distribution

43.1%

of the worldwide SUMAC audience comes from United States.

Worldwide audience distribution share by country for SUMAC
CountryShare
United States43.1%
United Kingdom11.6%
Canada9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SUMAC audience in United States is strongest.

Fig. 05

Top regions by affinity

SUMAC fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.47×
02Washington~70K1.39×
03Montana~9K1.38×
04Utah~30K1.35×
05Vermont~6K1.32×
06Oregon~40K1.28×
07California~300K1.26×
08Michigan~80K1.26×
09Colorado~50K1.20×
10New York~200K1.19×
11Virginia~70K1.18×
12Minnesota~40K1.17×
13Idaho~10K1.16×
14Massachusetts~60K1.15×
15Alaska~6K1.07×
16Maine~9K1.05×
17Hawaii~10K1.04×
18Maryland~40K1.02×
19Illinois~80K1.01×
20Nebraska~10K0.99×
21Arizona~50K0.98×
22Wisconsin~40K0.97×
23Florida~200K0.95×
24South Dakota~5K0.95×
25Connecticut~20K0.94×
26Arkansas~20K0.94×
27Tennessee~50K0.93×
28New Hampshire~9K0.93×
29North Carolina~70K0.92×
30Kansas~20K0.92×
31Georgia~70K0.91×
32Iowa~20K0.91×
33New Jersey~60K0.90×
34Ohio~70K0.89×
35Delaware~6K0.89×
36South Carolina~30K0.88×
37North Dakota~4K0.88×
38Oklahoma~20K0.87×
39New Mexico~10K0.86×
40Rhode Island~7K0.85×
41Pennsylvania~70K0.84×
42Missouri~30K0.83×
43Alabama~30K0.83×
44Texas~200K0.82×
45Indiana~40K0.82×
46Nevada~20K0.81×
47West Virginia~9K0.81×
48Louisiana~30K0.79×
49Kentucky~20K0.79×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — SUMAC, United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SUMAC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SUMAC audience
#·InterestCategoryAffinity×
01Motorcycle accessoriesCars & Mobility3.64×
02Motorcycle helmetCars & Mobility3.64×
03Touring motorcycleCars & Mobility3.64×
04Cruiser (motorcycle)Cars & Mobility3.64×
05Custom motorcycleCars & Mobility3.12×
06Antique carCars & Mobility3.08×
07ExxonCars & Mobility2.89×
08MotorboatCars & Mobility2.82×
09Non-alcoholic beverageFood & Beverages2.34×
10Discount TireShopping2.29×
11Extreme sportSports2.21×
12Hardware storeHome & Garden2.16×
13Rail transportTravel & Leisure2.15×
14Atlanta BravesSports2.14×
15Used CarsCars & Mobility2.12×
16Microwave ovenHome & Garden2.03×
17Renewable energyBusiness & Career1.94×
18PhilanthropyArts & Culture1.89×
19United Parcel ServiceBusiness & Career1.72×
20FedExBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SUMAC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SUMAC audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Career OrientationPOWER1.59×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SUMAC audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
CreativityOPEN0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SUMAC have in United States?

SUMAC has an estimated audience of 2,545,917 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SUMAC fans?

40.4% of SUMAC fans are female, 59.6% are male, with an average age of 37.7 years.

03

Which brands do SUMAC fans like most?

SUMAC fans show strongest brand affinity for Motorcycle accessories (3.64×), Hardware store (2.16×), and Motorcycle helmet (3.64×) over the country average.

04

Where do SUMAC fans live in United States?

SUMAC fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do SUMAC fans also like?

Beyond SUMAC itself, the audience over-indexes on Hardware store (2.16×), Motorcycle helmet (3.64×), Touring motorcycle (3.64×), and Discount Tire (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See SUMAC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SUMAC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →