Sun Tzu Audience in United States
Sun Tzu has an estimated audience of 600,072 people in United States. 10.1% are female, 89.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, Golden State Warriors, Role-playing games, Ultimate Fighting Championship, Batman.
The average Sun Tzu fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Golden State Warriors, Role-playing games, with strongest over-indexing on Superman (1.6× the country average). Demographically, the Sun Tzu audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Author
Demographics of Sun Tzu fans
| Metric | Value |
|---|---|
| Female | 10.1% |
| Male | 89.9% |
| Average age | 43.7 |
| Estimated audience size | 600,072 |
Audience persona
The typical Sun Tzu fan in United States is more male, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 83,698 | 1.27× |
| Texas | 57,404 | 1.11× |
| Florida | 43,719 | 1.08× |
| New York | 38,848 | 1.16× |
| Pennsylvania | 20,469 | 1.01× |
| Illinois | 19,530 | 0.98× |
| Georgia | 19,251 | 1.04× |
| North Carolina | 17,542 | 0.97× |
| Virginia | 17,283 | 1.18× |
| Washington | 16,204 | 1.35× |
| Ohio | 15,835 | 0.86× |
| New Jersey | 15,809 | 1.04× |
| Michigan | 14,802 | 0.94× |
| Massachusetts | 14,061 | 1.19× |
| Arizona | 12,572 | 1.03× |
| Tennessee | 11,812 | 0.98× |
| Maryland | 11,734 | 1.14× |
| Indiana | 10,517 | 0.96× |
| Colorado | 9,791 | 1.04× |
| Missouri | 9,252 | 0.96× |
| Minnesota | 8,529 | 0.99× |
| South Carolina | 8,391 | 0.93× |
| Oregon | 7,789 | 1.13× |
| Wisconsin | 7,497 | 0.83× |
| Alabama | 7,477 | 0.89× |
| Oklahoma | 7,056 | 1.06× |
| Kentucky | 7,005 | 0.93× |
| Louisiana | 7,003 | 0.91× |
| Connecticut | 6,428 | 1.07× |
| Nevada | 6,361 | 1.1× |
| Utah | 5,571 | 1.04× |
| Kansas | 4,682 | 0.99× |
| Iowa | 4,368 | 0.88× |
| Arkansas | 4,317 | 0.87× |
| Mississippi | 3,859 | 0.78× |
| Hawaii | 3,488 | 1.35× |
| New Mexico | 3,127 | 1.04× |
| Idaho | 2,942 | 0.98× |
| Washington, District of Columbia | 2,600 | 1.44× |
| Nebraska | 2,512 | 0.83× |
| West Virginia | 2,346 | 0.84× |
| New Hampshire | 2,315 | 0.98× |
| Maine | 2,153 | 1× |
| Rhode Island | 1,901 | 1× |
| Montana | 1,361 | 0.82× |
| Delaware | 1,341 | 0.81× |
| Alaska | 1,301 | 1.01× |
| South Dakota | 1,144 | 0.82× |
| Vermont | 1,020 | 0.97× |
| North Dakota | 896 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 1.6× | Movies & TV |
| Golden State Warriors | 2.11× | Sports |
| Role-playing games | 2.34× | Games |
| Ultimate Fighting Championship | 1.79× | Sports |
| Batman | 1.75× | Movies & TV |
| Strategy games | 2.73× | Games |
| Anime movies | 1.59× | Movies & TV |
| New England Patriots | 1.93× | Sports |
| Call of Duty | 2.44× | Games |
| Magic: The Gathering | 3.63× | Games |
| Fantasy movies | 1.53× | Movies & TV |
| Action games | 2.03× | Games |
| Innovation | 1.64× | Business & Career |
| Oklahoma City Thunder | 1.77× | Sports |
| PGA Tour | 1.55× | Sports |
| Card games | 1.57× | Games |
| Online newspaper | 1.58× | News |
| Xbox | 2.04× | Games |
| Buffalo Bills | 1.59× | Sports |
| Discount Tire | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.71 |
| Extroversion | THRILL | 1.52 |
| Tradition | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
| Community Orientation | OPEN | 1.33 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 12.2% |
| United Kingdom | 8.6% |
See Sun Tzu audiences in other countries
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Frequently asked questions
How many fans does Sun Tzu have in United States?
Sun Tzu has an estimated audience of 600,072 people in United States, concentrated in California and Texas.
What is the gender split and age of Sun Tzu fans?
10.1% of Sun Tzu fans are female, 89.9% are male, with an average age of 43.7 years.
Which brands do Sun Tzu fans like most?
Sun Tzu fans show strongest brand affinity for Superman (1.6×), Golden State Warriors (2.11×), and Role-playing games (2.34×) over the country average.
Where do Sun Tzu fans live in United States?
Sun Tzu fans in United States are most concentrated in California (reach 83,698), Texas (reach 57,404), and Florida (reach 43,719). These three regions account for the largest share of the active audience.
What other brands do Sun Tzu fans also like?
Beyond Sun Tzu itself, the audience over-indexes on Golden State Warriors (2.11×), Role-playing games (2.34×), Ultimate Fighting Championship (1.79×), and Batman (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sun Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.