Rascasse Audience Intelligence

Sun Tzu Audience in United States

A data profile of the people who buy, follow and care about Sun Tzu in United States — modelled from more than twelve digital signal sources. Sun Tzu has an estimated audience of 628,867 people in United States.

#94among Author in United States#7565among Person in United States#1843in Politics & Society

The average Sun Tzu fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Golden State Warriors, Innovation, with strongest over-indexing on Donald Trump (1.79× the country average).

Demographically, the Sun Tzu audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun Tzu fan in United States is more male, around 43.7 years old, with strong Individualism tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun Tzu profile in United States.

Audience size
629K
in United States
Gender
10.1%♀
89.9% male
Age
43.7
average years
Country rank
#31917
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sun Tzu fans

10.1% are female, 89.9% are male, average age 43.7.

Fig. 02

Gender split

10.1%
Female
89.9%
Male
Demographic split for Sun Tzu audience in United States
MetricValue
Female10.1%
Male89.9%
Average age43.7
Estimated audience size628,867
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Sun Tzu audience in United States
Age bracketShare%
16-1916%
20-2910%
30-3916%
40-4927%
50+31%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Sun Tzu audience comes from United States.

Worldwide audience distribution share by country for Sun Tzu
CountryShare
United States38.8%
Brazil11.2%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun Tzu audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun Tzu fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.29×
02Hawaii~3K1.28×
03Washington~20K1.27×
04California~80K1.17×
05Virginia~20K1.15×
06Massachusetts~10K1.14×
07Oregon~8K1.12×
08Alaska~1K1.12×
09Maryland~10K1.10×
10Connecticut~7K1.10×
11New York~40K1.07×
12Nevada~6K1.06×
13Utah~6K1.06×
14Idaho~3K1.05×
15New Hampshire~2K1.05×
16Vermont~1K1.05×
17Oklahoma~7K1.04×
18Maine~2K1.04×
19New Mexico~3K1.03×
20Texas~50K1.02×
21Rhode Island~2K1.02×
22New Jersey~20K1.01×
23Kansas~5K1.01×
24Pennsylvania~20K0.99×
25Arizona~10K0.99×
26Colorado~9K0.99×
27Florida~40K0.98×
28Georgia~20K0.97×
29Minnesota~8K0.97×
30Missouri~9K0.96×
31Kentucky~7K0.96×
32Illinois~20K0.95×
33North Carolina~20K0.95×
34Montana~2K0.95×
35Indiana~10K0.94×
36Tennessee~10K0.93×
37South Dakota~1K0.93×
38Michigan~10K0.92×
39Arkansas~5K0.92×
40Alabama~8K0.91×
41Louisiana~7K0.91×
42Iowa~5K0.91×
43Delaware~2K0.91×
44North Dakota~1K0.91×
45South Carolina~8K0.90×
46Nebraska~3K0.90×
47West Virginia~2K0.89×
48Ohio~20K0.87×
49Wisconsin~8K0.85×
50Mississippi~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Sun Tzu, United States
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun Tzu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun Tzu audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV5.85×
02Discount TireShopping3.00×
03InnovationBusiness & Career2.90×
04Golden State WarriorsSports2.83×
05Weather forecastingHome & Garden2.79×
06Virtual realityTechnology & Electronics2.73×
07Solar energyHome & Garden2.69×
08Rail transportTravel & Leisure2.65×
09Renewable energyBusiness & Career2.47×
10FedExBusiness & Career2.43×
11Public transportCars & Mobility2.41×
12Cloud computingTechnology & Electronics2.10×
13RedditInternet & Social Media1.99×
14Nonprofit organizationPolitics & Society1.88×
15TraditionPolitics & Society1.81×
16Donald TrumpPolitics & Society1.79×
17Horror moviesMovies & TV1.79×
18CNNMovies & TV1.67×
19EBayShopping1.64×
20ReligionBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun Tzu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun Tzu audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.83×
TraditionCONSERVATISM1.81×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun Tzu audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
Risk AppetiteTHRILL0.56×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sun Tzu have in United States?

Sun Tzu has an estimated audience of 628,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sun Tzu fans?

10.1% of Sun Tzu fans are female, 89.9% are male, with an average age of 43.7 years.

03

Which brands do Sun Tzu fans like most?

Sun Tzu fans show strongest brand affinity for Donald Trump (1.79×), Golden State Warriors (2.83×), and Innovation (2.9×) over the country average.

04

Where do Sun Tzu fans live in United States?

Sun Tzu fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sun Tzu fans also like?

Beyond Sun Tzu itself, the audience over-indexes on Golden State Warriors (2.83×), Innovation (2.9×), Reddit (1.99×), and Discount Tire (3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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