Sun Tzu Audience in United States

Sun Tzu logo

Sun Tzu has an estimated audience of 600,072 people in United States. 10.1% are female, 89.9% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Enfamil, Atkins diet, Hypertext, Notre Dame Fighting Irish football.

The average Sun Tzu fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Enfamil, Atkins diet, with strongest over-indexing on N1 road (South Africa) (1.51× the country average). Demographically, the Sun Tzu audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Author

Demographics of Sun Tzu fans

Demographic split for Sun Tzu audience in United States
MetricValue
Female10.1%
Male89.9%
Average age43.7
Estimated audience size600,072

Audience persona

The typical Sun Tzu fan in United States is more male, around 43.7 years old, with strong Individualism tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Sun Tzu in United States
RegionReachAffinity
California83,6981.27×
Texas57,4041.11×
Florida43,7191.08×
New York38,8481.16×
Pennsylvania20,4691.01×
Illinois19,5300.98×
Georgia19,2511.04×
North Carolina17,5420.97×
Virginia17,2831.18×
Washington16,2041.35×
Ohio15,8350.86×
New Jersey15,8091.04×
Michigan14,8020.94×
Massachusetts14,0611.19×
Arizona12,5721.03×
Tennessee11,8120.98×
Maryland11,7341.14×
Indiana10,5170.96×
Colorado9,7911.04×
Missouri9,2520.96×
Minnesota8,5290.99×
South Carolina8,3910.93×
Oregon7,7891.13×
Wisconsin7,4970.83×
Alabama7,4770.89×
Oklahoma7,0561.06×
Kentucky7,0050.93×
Louisiana7,0030.91×
Connecticut6,4281.07×
Nevada6,3611.1×
Utah5,5711.04×
Kansas4,6820.99×
Iowa4,3680.88×
Arkansas4,3170.87×
Mississippi3,8590.78×
Hawaii3,4881.35×
New Mexico3,1271.04×
Idaho2,9420.98×
Washington, District of Columbia2,6001.44×
Nebraska2,5120.83×
West Virginia2,3460.84×
New Hampshire2,3150.98×
Maine2,1531×
Rhode Island1,9011×
Montana1,3610.82×
Delaware1,3410.81×
Alaska1,3011.01×
South Dakota1,1440.82×
Vermont1,0200.97×
North Dakota8960.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun Tzu audience
BrandAffinityCategory
N1 road (South Africa)1.51×Travel & Leisure
Enfamil2.44×Kids & Family
Atkins diet1.69×Health
Hypertext1.94×Technology & Electronics
Notre Dame Fighting Irish football1.56×Sports
Jack Skellington1.58×Movies & TV
Temple Grandin1.56×Literature
Grover Cleveland1.59×Politics & Society
Assassin's Creed: Revelations1.62×Games
Ironmongery1.54×Home & Garden
Cadillac Ranch1.68×Cars & Mobility
Prozis1.9×Shopping
Pendleton, Oregon2.08×Travel & Leisure
The Professor (Gilligan's Island)1.86×
William F. Buckley, Jr.2×
VoIP gateway1.65×Technology & Electronics
Cajeme1.58×Travel & Leisure
Islamic architecture1.52×Home & Garden
Lucca1.69×Travel & Leisure
Minestrone2.23×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun Tzu audience
TraitClusterScore
IndividualismJOY1.71
ExtroversionTHRILL1.52
TraditionCONSERVATISM1.35
Early Adopter MentalityPOWER1.34
Community OrientationOPEN1.33
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Sun Tzu
CountryShare
United States40.0%
Brazil12.2%
United Kingdom8.6%

See Sun Tzu audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Sun Tzu have in United States?

Sun Tzu has an estimated audience of 600,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Sun Tzu fans?

10.1% of Sun Tzu fans are female, 89.9% are male, with an average age of 43.7 years.

Which brands do Sun Tzu fans like most?

Sun Tzu fans show strongest brand affinity for N1 road (South Africa) (1.51×), Enfamil (2.44×), and Atkins diet (1.69×) over the country average.

Where do Sun Tzu fans live in United States?

Sun Tzu fans in United States are most concentrated in California (reach 83,698), Texas (reach 57,404), and Florida (reach 43,719). These three regions account for the largest share of the active audience.

What other brands do Sun Tzu fans also like?

Beyond Sun Tzu itself, the audience over-indexes on Enfamil (2.44×), Atkins diet (1.69×), Hypertext (1.94×), and Notre Dame Fighting Irish football (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.