Super Mario Bros. Wonder Audience in United States

Super Mario Bros. Wonder logo

Super Mario Bros. Wonder has an estimated audience of 331,366 people in United States. 40.2% are female, 59.8% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Rio 2, Mario Kart, The Legend of Zelda, Super Mario Galaxy, Anime and manga fandom.

The average Super Mario Bros. Wonder fan in United States is 29.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rio 2, Mario Kart, The Legend of Zelda, with strongest over-indexing on Rio 2 (80.41× the country average). Demographically, the Super Mario Bros. Wonder audience skews more male with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Super Mario Bros. Wonder fans

Demographic split for Super Mario Bros. Wonder audience in United States
MetricValue
Female40.2%
Male59.8%
Average age29.0
Estimated audience size331,366

Audience persona

The typical Super Mario Bros. Wonder fan in United States is more male, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rio 2.

Top regions in United States

Top regions ranked by reach for Super Mario Bros. Wonder in United States
RegionReachAffinity
California44,5181.22×
Texas32,6591.15×
Florida23,6961.06×
New York18,6051×
Pennsylvania11,4741.03×
Illinois11,2591.02×
Ohio10,3661.02×
New Jersey10,1831.21×
North Carolina10,0911.01×
Georgia9,9140.97×
Michigan9,5671.1×
Virginia8,4441.05×
Washington8,3511.26×
Arizona7,9841.18×
Tennessee6,4220.97×
Indiana6,2121.03×
Massachusetts6,1810.95×
Missouri5,6771.06×
Maryland5,6701×
Colorado5,5751.07×
Wisconsin4,9270.99×
Minnesota4,7641×
Oregon4,7121.24×
Alabama4,3430.94×
Kentucky4,3381.04×
South Carolina4,3090.86×
Oklahoma4,2061.14×
Utah3,9801.34×
Louisiana3,8490.9×
Connecticut3,3381×
Nevada3,3051.03×
Arkansas3,1241.14×
Kansas2,7771.06×
Iowa2,6520.97×
Mississippi2,1390.78×
Idaho1,8351.1×
Nebraska1,7831.07×
West Virginia1,4570.94×
New Mexico1,3570.82×
New Hampshire1,2000.92×
Maine1,0850.91×
Hawaii1,0810.76×
Rhode Island9090.86×
Alaska8511.2×
Montana8160.89×
Washington, District of Columbia7200.72×
Delaware6930.76×
North Dakota6781×
South Dakota6150.8×
Vermont4470.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mario Bros. Wonder audience
BrandAffinityCategory
Rio 280.41×Movies & TV
Mario Kart33.42×Games
The Legend of Zelda17.1×Games
Super Mario Galaxy69.89×Games
Anime and manga fandom8.06×Literature
Super Mario Bros.16.86×Games
Collectible card game11.46×Games
Kartell70.9×Home & Garden
Arrow16.98×Movies & TV
Superman3.07×Movies & TV
Calzedonia43.53×Fashion & Accessoires
Robin Hood (2010 film)58.96×Movies & TV
Retrogaming10.14×Games
Action role-playing game8.91×Games
Mobile game4.5×Games
Super Mario14.57×Games
Super Mario World34.26×Games
NBA League Pass17.79×Sports
Birds of Prey (TV series)26.47×Movies & TV
England national football team26.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mario Bros. Wonder audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
Early Adopter MentalityPOWER1.53
Urban LifestyleOPEN1.46
Social Media UsageJOY1.16
Pet OwnershipJOY1.14
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Super Mario Bros. Wonder
CountryShare
United States29.0%
Germany8.1%
Brazil6.7%

See Super Mario Bros. Wonder audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Mario Bros. Wonder have in United States?

Super Mario Bros. Wonder has an estimated audience of 331,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mario Bros. Wonder fans?

40.2% of Super Mario Bros. Wonder fans are female, 59.8% are male, with an average age of 29.0 years.

Which brands do Super Mario Bros. Wonder fans like most?

Super Mario Bros. Wonder fans show strongest brand affinity for Rio 2 (80.41×), Mario Kart (33.42×), and The Legend of Zelda (17.1×) over the country average.

Where do Super Mario Bros. Wonder fans live in United States?

Super Mario Bros. Wonder fans in United States are most concentrated in California (reach 44,518), Texas (reach 32,659), and Florida (reach 23,696). These three regions account for the largest share of the active audience.

What other brands do Super Mario Bros. Wonder fans also like?

Beyond Super Mario Bros. Wonder itself, the audience over-indexes on Mario Kart (33.42×), The Legend of Zelda (17.1×), Super Mario Galaxy (69.89×), and Anime and manga fandom (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros. Wonder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.