Rascasse Audience Intelligence

Super Mario Bros. Wonder Audience in United States

A data profile of the people who buy, follow and care about Super Mario Bros. Wonder in United States — modelled from more than twelve digital signal sources. Super Mario Bros. Wonder has an estimated audience of 463,810 people in United States.

#314among Video game in United States#523among Video / Board Game in United States#850in Games

The average Super Mario Bros. Wonder fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Super Mario Galaxy, Arrow, with strongest over-indexing on Rio 2 (121.57× the country average).

Demographically, the Super Mario Bros. Wonder audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario Bros. Wonder fan in United States is more male, around 32.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario Bros. Wonder profile in United States.

Audience size
464K
in United States
Gender
40.2%♀
59.8% male
Age
32.1
average years
Country rank
#38284
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario Bros. Wonder fans

40.2% are female, 59.8% are male, average age 32.1.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Super Mario Bros. Wonder audience in United States
MetricValue
Female40.2%
Male59.8%
Average age32.1
Estimated audience size463,810
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Super Mario Bros. Wonder audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3922%
40-4911%
50+7%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Super Mario Bros. Wonder audience comes from United States.

Worldwide audience distribution share by country for Super Mario Bros. Wonder
CountryShare
United States32.2%
Germany8.2%
France5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario Bros. Wonder audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario Bros. Wonder fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.31×
02California~50K1.19×
03Texas~40K1.16×
04Arizona~8K1.16×
05Washington~8K1.15×
06Oklahoma~5K1.15×
07Oregon~5K1.14×
08New Jersey~10K1.13×
09Arkansas~3K1.12×
10Idaho~2K1.12×
11Alaska<1K1.09×
12Kentucky~5K1.06×
13Nevada~4K1.05×
14Michigan~10K1.04×
15Missouri~6K1.04×
16Indiana~7K1.03×
17Connecticut~4K1.03×
18Kansas~3K1.03×
19Nebraska~2K1.02×
20Illinois~10K1.01×
21Virginia~9K1.01×
22Iowa~3K1.01×
23New York~20K1.00×
24Pennsylvania~10K1.00×
25Alabama~5K1.00×
26Louisiana~5K1.00×
27West Virginia~2K1.00×
28Rhode Island~1K1.00×
29Florida~20K0.99×
30Ohio~10K0.99×
31Colorado~6K0.99×
32North Dakota<1K0.99×
33North Carolina~10K0.98×
34Wisconsin~5K0.98×
35Tennessee~7K0.97×
36Maryland~6K0.97×
37New Hampshire~1K0.96×
38Maine~1K0.96×
39Minnesota~5K0.95×
40South Dakota<1K0.94×
41Georgia~10K0.93×
42Massachusetts~7K0.93×
43New Mexico~2K0.93×
44Montana<1K0.93×
45Vermont<1K0.93×
46Mississippi~3K0.92×
47South Carolina~5K0.90×
48Delaware<1K0.88×
49Hawaii~1K0.86×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Super Mario Bros. Wonder, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario Bros. Wonder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario Bros. Wonder audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV121.57×
02Super Mario GalaxyGames100.03×
03Robin Hood (2010 film)Movies & TV52.75×
04Freddy vs. JasonMovies & TV47.03×
05CalzedoniaFashion & Accessoires36.44×
06Super Mario WorldGames28.70×
07Birds of Prey (TV series)Movies & TV28.65×
08Mario KartGames22.80×
09Super Mario Bros.Games22.05×
10Clash RoyaleGames17.51×
11NBA League PassSports16.87×
12Super MarioGames16.25×
13ArrowMovies & TV15.19×
14The Legend of ZeldaGames11.07×
15Graphic novelLiterature8.57×
16RetrogamingGames8.48×
17Collectible card gameGames7.82×
18Anime and manga fandomLiterature5.29×
19Mobile gameGames3.49×
20SupermanMovies & TV2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario Bros. Wonder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario Bros. Wonder audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
Urban LifestyleOPEN1.47×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario Bros. Wonder audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Sports ActivityPOWER0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario Bros. Wonder have in United States?

Super Mario Bros. Wonder has an estimated audience of 463,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario Bros. Wonder fans?

40.2% of Super Mario Bros. Wonder fans are female, 59.8% are male, with an average age of 32.1 years.

03

Which brands do Super Mario Bros. Wonder fans like most?

Super Mario Bros. Wonder fans show strongest brand affinity for Rio 2 (121.57×), Super Mario Galaxy (100.03×), and Arrow (15.19×) over the country average.

04

Where do Super Mario Bros. Wonder fans live in United States?

Super Mario Bros. Wonder fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario Bros. Wonder fans also like?

Beyond Super Mario Bros. Wonder itself, the audience over-indexes on Super Mario Galaxy (100.03×), Arrow (15.19×), Super Mario Bros. (22.05×), and Freddy vs. Jason (47.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Super Mario Bros. Wonder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros. Wonder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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