Rascasse Audience Intelligence

Sylvan Learning Target Market in United States

A data profile of the people who buy, follow and care about Sylvan Learning in United States — modelled from more than twelve digital signal sources. Sylvan Learning has an estimated audience of 833,894 people in United States.

#20among Education in United States#2733among Brand in United States#1699in Business & Career

The average Sylvan Learning fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Khan Academy, Once Upon a Time (TV series), Paperless Post, with strongest over-indexing on Khan Academy (15.82× the country average).

Demographically, the Sylvan Learning audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sylvan Learning fan in United States is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Khan Academy.

Category: Business & Career · Type: Brand · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sylvan Learning profile in United States.

Audience size
834K
in United States
Gender
66.5%♀
33.5% male
Age
39.1
average years
Country rank
#26700
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sylvan Learning

66.5% are female, 33.5% are male, average age 39.1.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Sylvan Learning audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.1
Estimated audience size833,894
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sylvan Learning audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3927%
40-4920%
50+16%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Sylvan Learning audience comes from United States.

Worldwide audience distribution share by country for Sylvan Learning
CountryShare
United States89.7%
Canada9.3%
United Arab Emirates0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sylvan Learning audience in United States is strongest.

Fig. 05

Top regions by affinity

Sylvan Learning customers by region in United States
#RegionReachAffinity×
01Washington~30K1.84×
02Indiana~30K1.79×
03Texas~100K1.77×
04North Carolina~40K1.75×
05California~100K1.47×
06North Dakota~2K1.44×
07Florida~80K1.43×
08South Dakota~3K1.38×
09South Carolina~20K1.36×
10Louisiana~10K1.31×
11Minnesota~20K1.25×
12Michigan~30K1.18×
13Delaware~3K1.18×
14Alaska~2K1.15×
15Maryland~20K1.14×
16Arizona~20K1.12×
17Virginia~20K1.11×
18Nebraska~5K1.07×
19Vermont~2K1.06×
20Kansas~7K1.03×
21Rhode Island~3K1.03×
22New Jersey~20K1.02×
23Missouri~10K0.99×
24Oregon~10K0.99×
25Montana~2K0.99×
26Hawaii~4K0.98×
27Iowa~7K0.95×
28Ohio~20K0.92×
29Illinois~30K0.90×
30Colorado~10K0.88×
31New Hampshire~3K0.88×
32Utah~7K0.87×
33Mississippi~6K0.87×
34Georgia~20K0.86×
35Tennessee~10K0.85×
36West Virginia~3K0.85×
37New Mexico~4K0.84×
38Maine~3K0.84×
39Idaho~3K0.83×
40Washington, District of Columbia~2K0.83×
41Arkansas~6K0.81×
42Oklahoma~7K0.76×
43Alabama~9K0.75×
44Nevada~6K0.75×
45New York~30K0.74×
46Wisconsin~9K0.74×
47Connecticut~6K0.74×
48Massachusetts~10K0.72×
49Kentucky~7K0.70×
50Pennsylvania~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Sylvan Learning, United States
0.69×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sylvan Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sylvan Learning audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics45.11×
02Dutch WonderlandTravel & Leisure29.81×
03Friday Night Lights (TV series)Movies & TV29.81×
04KumonBusiness & Career28.35×
05Paperless PostShopping26.87×
06Kings IslandTravel & Leisure25.40×
07America's Test KitchenFood & Beverages24.91×
08The Good WifeMovies & TV21.71×
09Once Upon a Time (TV series)Movies & TV20.16×
10Key FoodShopping16.78×
11SeaWorld San DiegoTravel & Leisure16.41×
12Khan AcademyBusiness & Career15.82×
13Knott's Berry FarmTravel & Leisure13.41×
14Pet Supplies PlusShopping10.97×
15FedExBusiness & Career4.78×
16Renewable energyBusiness & Career4.77×
17Discount storesShopping4.44×
18Mortgage loansBusiness & Career4.41×
19The UPS StoreShopping4.41×
20PinterestInternet & Social Media2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sylvan Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sylvan Learning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.60×
IndulgenceJOY2.51×
Convenience OrientationPREMIUM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sylvan Learning audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Design AffinityPREMIUM0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sylvan Learning's target market in United States?

Sylvan Learning's target market in United States covers an estimated 833,894 people, concentrated in California and Texas.

02

What is the gender split and age of Sylvan Learning customers?

66.5% of the Sylvan Learning audience are female, 33.5% are male, with an average age of 39.1 years.

03

Which brands do Sylvan Learning fans like most?

Sylvan Learning fans show strongest brand affinity for Khan Academy (15.82×), Once Upon a Time (TV series) (20.16×), and Paperless Post (26.87×) over the country average.

04

Where do Sylvan Learning fans live in United States?

Sylvan Learning fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sylvan Learning fans also like?

Beyond Sylvan Learning itself, the audience over-indexes on Once Upon a Time (TV series) (20.16×), Paperless Post (26.87×), Kumon (28.35×), and Mortgage loans (4.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Sylvan Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sylvan Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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