Tapatío hot sauce Audience in United States

Tapatío hot sauce has an estimated audience of 467,889 people in United States. 59.5% are female, 40.5% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Wingstop, Whataburger, El Pollo Loco, Autism Awareness, Google Maps.

The average Tapatío hot sauce fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wingstop, Whataburger, El Pollo Loco, with strongest over-indexing on Wingstop (13.96× the country average). Demographically, the Tapatío hot sauce audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spice

Demographics of Tapatío hot sauce fans

Demographic split for Tapatío hot sauce audience in United States
MetricValue
Female59.5%
Male40.5%
Average age36.6
Estimated audience size467,889

Audience persona

The typical Tapatío hot sauce fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Top regions in United States

Top regions ranked by reach for Tapatío hot sauce in United States
RegionReachAffinity
California85,1961.66×
Texas41,0151.02×
Florida31,9851.01×
New York20,0690.77×
Illinois14,0790.9×
North Carolina13,7540.98×
Georgia13,6430.95×
Pennsylvania11,7290.74×
Arizona11,5061.2×
Michigan11,1520.91×
Ohio11,1380.77×
Virginia10,8250.95×
Washington10,3411.1×
Minnesota9,8251.47×
Tennessee9,4321×
Wisconsin8,5571.22×
New Jersey8,4860.71×
Indiana8,3640.98×
Utah8,2521.97×
Missouri7,3300.97×
Colorado7,2020.98×
Nevada7,0631.56×
Kentucky6,7411.15×
Massachusetts6,6700.72×
Maryland6,4740.8×
Oregon6,2631.17×
Alabama5,8500.9×
South Carolina5,3210.76×
Iowa5,0841.32×
Louisiana5,0760.84×
Oklahoma4,9600.95×
Kansas4,5611.24×
Arkansas4,0251.04×
New Mexico3,7831.61×
Connecticut3,4350.73×
Idaho3,3851.44×
Mississippi3,1720.82×
Nebraska2,7771.18×
Hawaii2,3101.15×
West Virginia1,8330.84×
New Hampshire1,2020.65×
Washington, District of Columbia1,1550.82×
Maine1,0110.6×
South Dakota9960.92×
Rhode Island9520.64×
Montana9440.73×
Alaska9330.93×
Delaware9330.72×
Wyoming7871.13×
North Dakota7510.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tapatío hot sauce audience
BrandAffinityCategory
Wingstop13.96×Food & Beverages
Whataburger16.82×Food & Beverages
El Pollo Loco31.44×Food & Beverages
Autism Awareness12.05×Health
Google Maps4.73×Internet & Social Media
Diabetes mellitus awareness7.97×Health
Indeed.com3.81×Business & Career
Microblogging8.15×Technology & Electronics
Singer-songwriter3.65×Music & Radio
Kia Sportage18.13×Cars & Mobility
Los Angeles Dodgers6.14×Sports
ULTA Beauty4.35×Beauty & Wellness
Ethical consumerism9.34×Shopping
Livemusic4×Music & Radio
Capital One2.97×Business & Career
CR Flamengo19.93×Sports
Mobile game3.26×Games
PacSun5.73×Fashion & Accessoires
Andre Agassi20×Sports
Circle K4.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tapatío hot sauce audience
TraitClusterScore
IndulgenceJOY1.97
LGBTQ+ IdentityOPEN1.86
Convenience OrientationPREMIUM1.55
Urban LifestyleOPEN1.43
Early Adopter MentalityPOWER1.42
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Tapatío hot sauce
CountryShare
United States95.9%
Canada1.2%
United Kingdom0.9%

See Tapatío hot sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Tapatío hot sauce have in United States?

Tapatío hot sauce has an estimated audience of 467,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Tapatío hot sauce fans?

59.5% of Tapatío hot sauce fans are female, 40.5% are male, with an average age of 36.6 years.

Which brands do Tapatío hot sauce fans like most?

Tapatío hot sauce fans show strongest brand affinity for Wingstop (13.96×), Whataburger (16.82×), and El Pollo Loco (31.44×) over the country average.

Where do Tapatío hot sauce fans live in United States?

Tapatío hot sauce fans in United States are most concentrated in California (reach 85,196), Texas (reach 41,015), and Florida (reach 31,985). These three regions account for the largest share of the active audience.

What other brands do Tapatío hot sauce fans also like?

Beyond Tapatío hot sauce itself, the audience over-indexes on Whataburger (16.82×), El Pollo Loco (31.44×), Autism Awareness (12.05×), and Google Maps (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tapatío hot sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.