Tattoo Lovers Audience in United States

Tattoo Lovers logo

Tattoo Lovers has an estimated audience of 373,774 people in United States. 47.8% are female, 52.2% are male, average age 30.2. Top regions: California, Florida, Texas. Top brand affinities: Product design, Dog breed, UK garage, Bank account, Home staging.

The average Tattoo Lovers fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Product design, Dog breed, UK garage, with strongest over-indexing on Product design (3.19× the country average). Demographically, the Tattoo Lovers audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Tattoo / piercing

Demographics of Tattoo Lovers fans

Demographic split for Tattoo Lovers audience in United States
MetricValue
Female47.8%
Male52.2%
Average age30.2
Estimated audience size373,774

Audience persona

The typical Tattoo Lovers fan in United States is balanced, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Tattoo Lovers in United States
RegionReachAffinity
California55,3931.35×
Florida20,7230.82×
Texas17,5520.55×
New York10,8800.52×
North Carolina7,7980.69×
Georgia6,4450.56×
Ohio5,9170.51×
Pennsylvania5,6170.45×
New Jersey4,8520.51×
Illinois4,6100.37×
Arizona4,4080.58×
Indiana4,3930.64×
Michigan3,8650.4×
Kentucky3,8050.81×
Mississippi3,6651.19×
Virginia3,5400.39×
Massachusetts3,4000.46×
Tennessee3,3020.44×
South Carolina3,2790.58×
Louisiana3,2590.68×
Alabama3,2500.62×
Oklahoma2,9570.71×
Missouri2,9010.48×
Washington2,8450.38×
Arkansas2,7910.91×
Nevada2,7660.77×
Iowa2,6530.86×
Connecticut2,6110.7×
West Virginia2,5931.49×
Maryland2,5160.39×
Minnesota2,4540.46×
Kansas2,3950.81×
Idaho2,3951.28×
Hawaii2,2881.42×
Montana2,2562.18×
South Dakota2,2272.58×
Oregon2,2190.52×
Wisconsin2,1970.39×
North Dakota2,1682.82×
New Hampshire2,1371.45×
Wyoming2,0983.79×
Nebraska2,0921.12×
New Mexico2,0811.11×
Rhode Island2,0631.73×
Maine2,0621.54×
Utah2,0360.61×
Vermont2,0293.09×
Colorado1,8910.32×
Delaware1,8481.79×
Washington, District of Columbia1,3341.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoo Lovers audience
BrandAffinityCategory
Product design3.19×Business & Career
Dog breed1.77×Pets & Animals
UK garage7.06×Music & Radio
Bank account2.66×Business & Career
Home staging5.56×Home & Garden
Combat sport1.65×Sports
JDSU3.06×Business & Career
Urban Outfitters1.83×Shopping
Home equity1.61×Home & Garden
Staycation2.12×Home & Garden
Euchre8.11×Games
Joshua Jackson2.75×Movies & TV
Stamp collecting2.36×Home & Garden
Pro-Ject2.03×Music & Radio
Personalised Gifts2.08×Home & Garden
Isometric exercise3.88×Sports
Electrolyte2.07×Health
Monogram1.66×Home & Garden
Acoustic music1.94×Music & Radio
Tiffany Haddish1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoo Lovers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
ExtroversionTHRILL1.84
Early Adopter MentalityPOWER1.5
SustainabilityBALANCE1.37
MindfulnessBALANCE1.35
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Tattoo Lovers
CountryShare
United States21.6%
China11.1%
Japan9.2%

See Tattoo Lovers audiences in other countries

More Tattoo / piercing audiences in United States

Frequently asked questions

How many fans does Tattoo Lovers have in United States?

Tattoo Lovers has an estimated audience of 373,774 people in United States, concentrated in California and Florida.

What is the gender split and age of Tattoo Lovers fans?

47.8% of Tattoo Lovers fans are female, 52.2% are male, with an average age of 30.2 years.

Which brands do Tattoo Lovers fans like most?

Tattoo Lovers fans show strongest brand affinity for Product design (3.19×), Dog breed (1.77×), and UK garage (7.06×) over the country average.

Where do Tattoo Lovers fans live in United States?

Tattoo Lovers fans in United States are most concentrated in California (reach 55,393), Florida (reach 20,723), and Texas (reach 17,552). These three regions account for the largest share of the active audience.

What other brands do Tattoo Lovers fans also like?

Beyond Tattoo Lovers itself, the audience over-indexes on Dog breed (1.77×), UK garage (7.06×), Bank account (2.66×), and Home staging (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.