Rascasse Audience Intelligence

Tattoo Lovers Audience in United States

A data profile of the people who buy, follow and care about Tattoo Lovers in United States — modelled from more than twelve digital signal sources. Tattoo Lovers has an estimated audience of 373,774 people in United States.

#7among Tattoo / piercing in United States#1393among Website / Newspaper / Magazine in United States#1478in Fashion & Accessoires

The average Tattoo Lovers fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spirit Halloween, Mars Attacks!, The Old Spaghetti Factory, with strongest over-indexing on Spirit Halloween (4.01× the country average).

Demographically, the Tattoo Lovers audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tattoo Lovers fan in United States is balanced, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for Spirit Halloween.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoo Lovers profile in United States.

Audience size
374K
in United States
Gender
47.8%♀
52.2% male
Age
30.2
average years
Country rank
#43103
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tattoo Lovers

47.8% are female, 52.2% are male, average age 30.2.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Tattoo Lovers audience in United States
MetricValue
Female47.8%
Male52.2%
Average age30.2
Estimated audience size373,774
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Tattoo Lovers audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Tattoo Lovers audience comes from United States.

Worldwide audience distribution share by country for Tattoo Lovers
CountryShare
United States21.6%
China11.1%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoo Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Tattoo Lovers fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.33×
02North Dakota<1K1.26×
03Delaware~1K1.25×
04Vermont<1K1.24×
05South Dakota~1K1.22×
06West Virginia~2K1.18×
07Montana~1K1.13×
08New Hampshire~2K1.10×
09Rhode Island~1K1.10×
10Maine~1K1.09×
11Alaska<1K1.09×
12Mississippi~3K1.08×
13New Mexico~2K1.08×
14Hawaii~2K1.06×
15Idaho~2K1.05×
16Nebraska~2K1.02×
17Washington, District of Columbia~1K1.02×
18Arkansas~3K1.01×
19Kansas~3K1.00×
20Iowa~3K0.98×
21Kentucky~5K0.97×
22Oklahoma~4K0.96×
23Louisiana~5K0.95×
24Nevada~3K0.95×
25Utah~3K0.95×
26Alabama~5K0.94×
27Connecticut~4K0.94×
28Oregon~4K0.92×
29South Carolina~5K0.91×
30Missouri~5K0.90×
31Wisconsin~5K0.90×
32Indiana~6K0.89×
33Minnesota~5K0.89×
34Tennessee~7K0.88×
35Maryland~6K0.88×
36Colorado~5K0.88×
37Arizona~7K0.87×
38Massachusetts~6K0.86×
39North Carolina~10K0.85×
40Michigan~8K0.85×
41Washington~6K0.85×
42Virginia~8K0.84×
43Georgia~10K0.83×
44New Jersey~8K0.83×
45Florida~20K0.82×
46Ohio~9K0.82×
47Pennsylvania~10K0.80×
48Illinois~10K0.79×
49New York~20K0.72×
50Texas~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Tattoo Lovers, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoo Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoo Lovers audience
#·InterestCategoryAffinity×
01Mars Attacks!Movies & TV19.86×
02Rose TattooMusic & Radio17.01×
03The Old Spaghetti FactoryFood & Beverages16.14×
04Anthem Blue CrossBusiness & Career12.13×
05Freshwater fishPets & Animals10.53×
06Paris HiltonFashion & Accessoires8.20×
07Nail artBeauty & Wellness4.17×
08Spirit HalloweenKids & Family4.01×
09Body modificationBeauty & Wellness3.62×
10EyebrowBeauty & Wellness3.53×
11Nail polishBeauty & Wellness3.51×
12Anime conventionLiterature2.96×
13House musicMusic & Radio2.94×
14High schoolBusiness & Career2.87×
15Anime and manga fandomLiterature2.73×
16Dog walkingPets & Animals2.30×
17Musical instrumentMusic & Radio2.23×
18Sam's ClubShopping1.97×
19SupermanMovies & TV1.61×
20Macy'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoo Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoo Lovers audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.01×
MindfulnessBALANCE1.65×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoo Lovers audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Quality AwarenessPREMIUM0.78×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoo Lovers have in United States?

Tattoo Lovers has an estimated audience of 373,774 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tattoo Lovers fans?

47.8% of Tattoo Lovers fans are female, 52.2% are male, with an average age of 30.2 years.

03

Which brands do Tattoo Lovers fans like most?

Tattoo Lovers fans show strongest brand affinity for Spirit Halloween (4.01×), Mars Attacks! (19.86×), and The Old Spaghetti Factory (16.14×) over the country average.

04

Where do Tattoo Lovers fans live in United States?

Tattoo Lovers fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoo Lovers fans also like?

Beyond Tattoo Lovers itself, the audience over-indexes on Mars Attacks! (19.86×), The Old Spaghetti Factory (16.14×), Nail art (4.17×), and Superman (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tattoo / piercing audiences in United States

See Tattoo Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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