Taylor Ward Audience in United States
Taylor Ward has an estimated audience of 485,778 people in United States. 35.4% are female, 64.6% are male, average age 37.1. Top brand affinities: Los Angeles Kings, Kia Sportage, Bauer Hockey, Houston Astros, NHL.
Top brand affinities include Los Angeles Kings, Kia Sportage, Bauer Hockey, with strongest over-indexing on Los Angeles Kings (27.02× the country average). Demographically, the Taylor Ward audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Taylor Ward fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 37.1 |
| Estimated audience size | 485,778 |
Audience persona
The typical Taylor Ward fan in United States is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles Kings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Los Angeles Kings | 27.02× | Sports |
| Kia Sportage | 24.67× | Cars & Mobility |
| Bauer Hockey | 28.57× | Sports |
| Houston Astros | 8.16× | Sports |
| NHL | 4.85× | Sports |
| Aaron Rodgers | 4.61× | Sports |
| Los Angeles Dodgers | 4.71× | Sports |
| Honda HR-V | 16.5× | Cars & Mobility |
| Pre-school playgroup | 17.56× | Kids & Family |
| Livemusic | 2.62× | Music & Radio |
| NBA Finals | 2.41× | Sports |
| Boston Red Sox | 3.71× | Sports |
| Ice hockey | 2.64× | Sports |
| College basketball | 2.45× | Sports |
| Scooby-Doo | 2.39× | Movies & TV |
| FIFA World Cup | 1.78× | Sports |
| Calgary Flames | 11.28× | Sports |
| Jeep Grand Cherokee | 4.75× | Cars & Mobility |
| FC Bayern Munich | 2.96× | Sports |
| Mixed martial arts | 2.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.27 |
| Sports Activity | POWER | 1.24 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| United Kingdom | 15.0% |
| France | 6.4% |
See Taylor Ward audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Taylor Ward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.