Rascasse Audience Intelligence

Taylor Ward Audience in United States

A data profile of the people who buy, follow and care about Taylor Ward in United States — modelled from more than twelve digital signal sources. Taylor Ward has an estimated audience of 507,572 people in United States.

#88among Ice hockey in United States#8797among Person in United States#3529in Sports

The average Taylor Ward fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Maryland, Texas.

Top brand affinities include Los Angeles Kings, NHL, Montreal Canadiens, with strongest over-indexing on Los Angeles Kings (29.76× the country average).

Demographically, the Taylor Ward audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taylor Ward fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Kings.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Ward profile in United States.

Audience size
508K
in United States
Gender
34.0%♀
66.0% male
Age
37.4
average years
Country rank
#36328
Person in United States
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taylor Ward fans

34.0% are female, 66.0% are male, average age 37.4.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Taylor Ward audience in United States
MetricValue
Female34.0%
Male66.0%
Average age37.4
Estimated audience size507,572
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Taylor Ward audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

55.3%

of the worldwide Taylor Ward audience comes from United States.

Worldwide audience distribution share by country for Taylor Ward
CountryShare
United States55.3%
United Kingdom15.5%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Ward audience in United States is strongest.

Fig. 05

Top regions by affinity

Taylor Ward fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~50K6.20×
02Delaware~3K2.41×
03California~100K2.15×
04Pennsylvania~30K1.92×
05Washington, District of Columbia~3K1.74×
06New Jersey~20K1.37×
07Virginia~20K1.31×
08West Virginia~3K1.20×
09Connecticut~5K1.08×
10New York~30K1.07×
11Ohio~20K1.07×
12Nevada~5K1.04×
13Arizona~10K0.99×
14Massachusetts~10K0.99×
15Louisiana~6K0.92×
16Kansas~3K0.90×
17Vermont<1K0.89×
18Illinois~10K0.88×
19Washington~9K0.88×
20Maine~2K0.88×
21Hawaii~2K0.87×
22Alaska<1K0.87×
23Florida~30K0.86×
24Wisconsin~6K0.86×
25North Carolina~10K0.85×
26Missouri~7K0.85×
27New Hampshire~2K0.85×
28Rhode Island~1K0.85×
29Montana~1K0.85×
30North Dakota<1K0.85×
31Kentucky~5K0.84×
32Idaho~2K0.84×
33South Dakota<1K0.84×
34Indiana~7K0.83×
35Texas~30K0.81×
36Iowa~3K0.81×
37South Carolina~6K0.80×
38Alabama~5K0.79×
39Tennessee~8K0.78×
40Oregon~4K0.77×
41Nebraska~2K0.76×
42Mississippi~3K0.75×
43Michigan~9K0.74×
44Arkansas~3K0.74×
45Georgia~10K0.72×
46Utah~3K0.72×
47New Mexico~2K0.72×
48Colorado~5K0.67×
49Oklahoma~4K0.65×
50Minnesota~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Taylor Ward, United States
0.62×1.00×6.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Ward audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Ward audience
#·InterestCategoryAffinity×
01Los Angeles KingsSports29.76×
02Bauer HockeySports19.76×
03Calgary FlamesSports12.15×
04Montreal CanadiensSports9.54×
05Winnipeg JetsSports8.71×
06Ottawa SenatorsSports7.81×
07NHLSports4.74×
08World SeriesSports4.50×
09Buffalo SabresSports4.47×
10Stanley CupSports3.82×
11Colorado AvalancheSports3.77×
12Aaron RodgersSports3.34×
13San Francisco 49ersSports2.65×
14Seattle MarinersSports2.61×
15Ice hockeySports2.43×
16Anime conventionLiterature1.89×
17Mixed martial artsSports1.88×
18CBS SportsMovies & TV1.75×
19NBA FinalsSports1.67×
20PGA TourSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Ward audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Ward audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Risk AppetiteTHRILL1.22×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Ward audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taylor Ward have in United States?

Taylor Ward has an estimated audience of 507,572 people in United States, concentrated in California and Maryland.

02

What is the gender split and age of Taylor Ward fans?

34.0% of Taylor Ward fans are female, 66.0% are male, with an average age of 37.4 years.

03

Which brands do Taylor Ward fans like most?

Taylor Ward fans show strongest brand affinity for Los Angeles Kings (29.76×), NHL (4.74×), and Montreal Canadiens (9.54×) over the country average.

04

Where do Taylor Ward fans live in United States?

Taylor Ward fans in United States are most concentrated in California (reach ~100K), Maryland (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Ward fans also like?

Beyond Taylor Ward itself, the audience over-indexes on NHL (4.74×), Montreal Canadiens (9.54×), Bauer Hockey (19.76×), and Aaron Rodgers (3.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Taylor Ward audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Ward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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