Rascasse Audience Intelligence

TCL Target Market in United States

A data profile of the people who buy, follow and care about TCL in United States — modelled from more than twelve digital signal sources. TCL has an estimated audience of 641,350 people in United States.

#3256among Brand in United States#916in Technology & Electronics

The average TCL fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hisense, Smart TV, Titan Quest, with strongest over-indexing on Hisense (41.71× the country average).

Demographically, the TCL audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TCL fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Hisense.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TCL profile in United States.

Audience size
641K
in United States
Gender
39.2%♀
60.8% male
Age
40.5
average years
Country rank
#31562
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TCL

39.2% are female, 60.8% are male, average age 40.5.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for TCL audience in United States
MetricValue
Female39.2%
Male60.8%
Average age40.5
Estimated audience size641,350
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the TCL audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4919%
50+25%
Fig. 04

Worldwide distribution

5.0%

of the worldwide TCL audience comes from United States.

Worldwide audience distribution share by country for TCL
CountryShare
France39.2%
Japan5.8%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TCL audience in United States is strongest.

Fig. 05

Top regions by affinity

TCL customers by region in United States
#RegionReachAffinity×
01South Carolina~30K2.78×
02California~90K1.33×
03Minnesota~10K1.20×
04Texas~60K1.19×
05Nevada~7K1.18×
06Louisiana~9K1.13×
07North Carolina~20K1.12×
08Florida~50K1.11×
09Georgia~20K1.11×
10Mississippi~6K1.11×
11New York~40K1.09×
12Washington~10K1.06×
13Alabama~9K1.06×
14Oklahoma~7K1.04×
15New Jersey~20K1.03×
16Arkansas~5K1.03×
17West Virginia~3K1.02×
18Virginia~20K1.00×
19Tennessee~10K1.00×
20Ohio~20K0.99×
21Arizona~10K0.99×
22Iowa~5K0.99×
23Indiana~10K0.98×
24Kentucky~8K0.98×
25Kansas~5K0.98×
26Nebraska~3K0.98×
27Illinois~20K0.97×
28Maryland~10K0.97×
29Idaho~3K0.96×
30Washington, District of Columbia~2K0.96×
31South Dakota~1K0.96×
32Michigan~20K0.95×
33Pennsylvania~20K0.94×
34Connecticut~6K0.94×
35Missouri~9K0.93×
36Wisconsin~9K0.93×
37North Dakota~1K0.92×
38Massachusetts~10K0.91×
39New Mexico~3K0.91×
40Oregon~6K0.90×
41Utah~5K0.90×
42Hawaii~2K0.89×
43Montana~2K0.88×
44Colorado~8K0.87×
45Rhode Island~2K0.87×
46Delaware~1K0.85×
47Alaska~1K0.85×
48Vermont<1K0.84×
49New Hampshire~2K0.82×
50Maine~2K0.82×
Fig. 06

Affinity by region

Affinity by region — TCL, United States
0.82×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TCL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TCL audience
#·InterestCategoryAffinity×
01Titan QuestGames81.63×
02HisenseTechnology & Electronics41.71×
03JVCTechnology & Electronics20.19×
04LG TVTechnology & Electronics17.83×
05Bob RossMovies & TV8.99×
06Smart TVTechnology & Electronics7.21×
07Activity trackerTechnology & Electronics6.50×
08Smart deviceTechnology & Electronics5.74×
09MyFitnessPalSports4.81×
10Home cinemaTechnology & Electronics4.68×
11FitbitTechnology & Electronics4.63×
12Home automationTechnology & Electronics3.18×
13Best BuyShopping2.53×
14Apple TVMovies & TV2.30×
15Google DriveTechnology & Electronics2.25×
16Game consolesTechnology & Electronics2.25×
17Digital photographyBusiness & Career2.07×
18Mobile gameGames1.99×
19Android (operating system)Technology & Electronics1.96×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TCL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TCL audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
Convenience OrientationPREMIUM1.94×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TCL audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
CreativityOPEN0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TCL's target market in United States?

TCL's target market in United States covers an estimated 641,350 people, concentrated in California and Texas.

02

What is the gender split and age of TCL customers?

39.2% of the TCL audience are female, 60.8% are male, with an average age of 40.5 years.

03

Which brands do TCL fans like most?

TCL fans show strongest brand affinity for Hisense (41.71×), Smart TV (7.21×), and Titan Quest (81.63×) over the country average.

04

Where do TCL fans live in United States?

TCL fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TCL fans also like?

Beyond TCL itself, the audience over-indexes on Smart TV (7.21×), Titan Quest (81.63×), Best Buy (2.53×), and Smart device (5.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TCL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TCL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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