TED (conference) Audience in United States

TED (conference) logo

TED (conference) has an estimated audience of 270,688 people in United States. 63.5% are female, 36.5% are male, average age 40.2. Top regions: New York, California, Texas. Top brand affinities: Google Drive, Food and drink, Education, Nature, Google Docs.

The average TED (conference) fan in United States is 40.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Drive, Food and drink, Education, with strongest over-indexing on Google Drive (2.98× the country average). Demographically, the TED (conference) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event

Demographics of TED (conference) fans

Demographic split for TED (conference) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.2
Estimated audience size270,688

Audience persona

The typical TED (conference) fan in United States is more female, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for TED (conference) in United States
RegionReachAffinity
New York58,5353.87×
California28,4520.96×
Texas11,5710.5×
Florida9,2580.51×
New Jersey8,6491.26×
Georgia5,8380.7×
Pennsylvania5,8080.64×
Massachusetts5,3561×
Illinois5,3340.59×
Virginia4,8800.74×
North Carolina4,6070.57×
Ohio3,8230.46×
Washington3,8130.7×
Tennessee3,4140.63×
Arizona3,1600.57×
Michigan3,0450.43×
Maryland3,0060.65×
Colorado2,4980.59×
Washington, District of Columbia2,2222.73×
Mississippi2,1650.97×
Connecticut2,1600.8×
Indiana2,0640.42×
Wisconsin2,0190.5×
Missouri1,9990.46×
Louisiana1,9250.55×
Minnesota1,9170.49×
Oklahoma1,8810.63×
Kentucky1,8510.55×
South Carolina1,8360.45×
Alabama1,7920.47×
Kansas1,7890.84×
Oregon1,7650.57×
Arkansas1,7630.79×
Hawaii1,5771.36×
Utah1,5200.63×
Idaho1,5131.11×
West Virginia1,4891.18×
New Hampshire1,4731.38×
Iowa1,4370.64×
New Mexico1,4351.06×
Nevada1,4300.55×
Rhode Island1,4221.65×
Maine1,4211.47×
Nebraska1,3220.97×
Montana1,2961.73×
South Dakota1,2792.04×
Delaware1,1671.56×
Vermont1,1662.45×
North Dakota9961.79×
Wyoming8432.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TED (conference) audience
BrandAffinityCategory
Google Drive2.98×Technology & Electronics
Food and drink1.5×Food & Beverages
Education1.74×Business & Career
Nature1.73×Home & Garden
Google Docs2.03×Internet & Social Media
Friendship1.75×Kids & Family
Khan Academy3.98×Business & Career
Gift1.53×Shopping
Rob Reiner2.35×Movies & TV
Google Calendar3.39×Internet & Social Media
Earth1.87×Travel & Leisure
Concurrent Versions System1.91×Technology & Electronics
Adventure1.57×Travel & Leisure
Animal Liberation Orchestra2.15×Music & Radio
The Gilded Age2.11×Movies & TV
Gmail1.69×Internet & Social Media
Hobby Lobby1.51×Home & Garden
Google News2.21×News
Healthy habits2.04×Health
Take-out1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TED (conference) audience
TraitClusterScore
Career OrientationPOWER3
ExtroversionTHRILL1.34
SustainabilityBALANCE1.27
Early Adopter MentalityPOWER1.27
MindfulnessBALANCE1.26
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for TED (conference)
CountryShare
China14.4%
Taiwan6.6%
Philippines6.2%

See TED (conference) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does TED (conference) have in United States?

TED (conference) has an estimated audience of 270,688 people in United States, concentrated in New York and California.

What is the gender split and age of TED (conference) fans?

63.5% of TED (conference) fans are female, 36.5% are male, with an average age of 40.2 years.

Which brands do TED (conference) fans like most?

TED (conference) fans show strongest brand affinity for Google Drive (2.98×), Food and drink (1.5×), and Education (1.74×) over the country average.

Where do TED (conference) fans live in United States?

TED (conference) fans in United States are most concentrated in New York (reach 58,535), California (reach 28,452), and Texas (reach 11,571). These three regions account for the largest share of the active audience.

What other brands do TED (conference) fans also like?

Beyond TED (conference) itself, the audience over-indexes on Food and drink (1.5×), Education (1.74×), Nature (1.73×), and Google Docs (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TED (conference). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.