Tegu Audience in United States
Tegu has an estimated audience of 307,696 people in United States. 71.7% are female, 28.3% are male, average age 30.5. Top regions: California, Florida, Texas. Top brand affinities: Collectable, Saving, IS (Infinite Stratos), Winemaking, Temple Grandin.
The average Tegu fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Collectable, Saving, IS (Infinite Stratos), with strongest over-indexing on Collectable (2.01× the country average). Demographically, the Tegu audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Tegu fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 30.5 |
| Estimated audience size | 307,696 |
Audience persona
The typical Tegu fan in United States is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Collectable.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,654 | 0.99× |
| Florida | 26,331 | 1.26× |
| Texas | 23,389 | 0.88× |
| New York | 22,568 | 1.31× |
| Illinois | 13,730 | 1.34× |
| Washington | 12,763 | 2.07× |
| Ohio | 10,766 | 1.14× |
| Pennsylvania | 10,735 | 1.04× |
| Georgia | 10,237 | 1.08× |
| North Carolina | 8,474 | 0.92× |
| Massachusetts | 7,958 | 1.31× |
| Michigan | 7,432 | 0.92× |
| Virginia | 7,102 | 0.95× |
| Arizona | 6,531 | 1.04× |
| Tennessee | 6,474 | 1.05× |
| Indiana | 5,789 | 1.03× |
| New Jersey | 5,679 | 0.73× |
| Missouri | 5,318 | 1.07× |
| Colorado | 5,091 | 1.05× |
| South Carolina | 4,755 | 1.03× |
| Oregon | 4,525 | 1.28× |
| Wisconsin | 4,521 | 0.98× |
| Maryland | 3,999 | 0.76× |
| Kentucky | 3,825 | 0.99× |
| Louisiana | 3,766 | 0.95× |
| Alabama | 3,664 | 0.85× |
| Minnesota | 3,599 | 0.82× |
| Oklahoma | 3,380 | 0.99× |
| Utah | 3,316 | 1.2× |
| Connecticut | 3,158 | 1.02× |
| Nevada | 2,853 | 0.96× |
| Kansas | 2,558 | 1.05× |
| Iowa | 2,334 | 0.92× |
| Arkansas | 2,320 | 0.92× |
| Mississippi | 1,869 | 0.74× |
| Idaho | 1,670 | 1.08× |
| West Virginia | 1,619 | 1.13× |
| Nebraska | 1,362 | 0.88× |
| Maine | 1,337 | 1.21× |
| New Hampshire | 1,308 | 1.08× |
| New Mexico | 1,096 | 0.71× |
| Hawaii | 1,065 | 0.81× |
| Rhode Island | 951 | 0.97× |
| Washington, District of Columbia | 816 | 0.88× |
| Montana | 726 | 0.85× |
| Delaware | 644 | 0.76× |
| Alaska | 568 | 0.86× |
| South Dakota | 521 | 0.73× |
| Vermont | 495 | 0.92× |
| North Dakota | 402 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.01× | Kids & Family |
| Saving | 1.74× | Business & Career |
| IS (Infinite Stratos) | 1.55× | Literature |
| Winemaking | 1.76× | Food & Beverages |
| Temple Grandin | 1.9× | Literature |
| Enfamil | 1.58× | Kids & Family |
| Lindsey Shaw | 1.87× | Movies & TV |
| Falafel | 1.81× | Food & Beverages |
| Leprechaun | 1.68× | Literature |
| Ironmongery | 1.68× | Home & Garden |
| Prozis | 1.9× | Shopping |
| Divergent series | 1.64× | Movies & TV |
| Artillery | 1.79× | Music & Radio |
| E-box | 1.64× | Health |
| Gary Clark, Jr. | 1.64× | Music & Radio |
| Two-Lane Blacktop | 2.46× | Movies & TV |
| British Grand Prix | 2.16× | Sports |
| Pendleton, Oregon | 1.66× | Travel & Leisure |
| Roaming | 1.66× | Technology & Electronics |
| Ode | 1.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.91 |
| Pet Ownership | JOY | 1.66 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Indulgence | JOY | 1.38 |
| Individualism | JOY | 1.26 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.2% |
| United Kingdom | 5.8% |
| Germany | 4.7% |
See Tegu audiences in other countries
More Toys audiences in United States
- Lego (20,888,627)
- Labubu (13,907,235)
- Disney Princess (11,221,142)
- Hello Kitty (9,727,300)
- Barbie (8,354,314)
Frequently asked questions
How many fans does Tegu have in United States?
Tegu has an estimated audience of 307,696 people in United States, concentrated in California and Florida.
What is the gender split and age of Tegu fans?
71.7% of Tegu fans are female, 28.3% are male, with an average age of 30.5 years.
Which brands do Tegu fans like most?
Tegu fans show strongest brand affinity for Collectable (2.01×), Saving (1.74×), and IS (Infinite Stratos) (1.55×) over the country average.
Where do Tegu fans live in United States?
Tegu fans in United States are most concentrated in California (reach 33,654), Florida (reach 26,331), and Texas (reach 23,389). These three regions account for the largest share of the active audience.
What other brands do Tegu fans also like?
Beyond Tegu itself, the audience over-indexes on Saving (1.74×), IS (Infinite Stratos) (1.55×), Winemaking (1.76×), and Temple Grandin (1.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tegu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.