Rascasse Audience Intelligence

Tegu Target Market in United States

A data profile of the people who buy, follow and care about Tegu in United States — modelled from more than twelve digital signal sources. Tegu has an estimated audience of 314,216 people in United States.

#28among Toys in United States#4876among Brand in United States#665in Kids & Family

The average Tegu fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Reddit, Internet celebrity, Britney Spears, with strongest over-indexing on Reddit (3.17× the country average).

Demographically, the Tegu audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tegu fan in United States is more female, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tegu profile in United States.

Audience size
314K
in United States
Gender
71.7%♀
28.3% male
Age
30.5
average years
Country rank
#47193
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tegu

71.7% are female, 28.3% are male, average age 30.5.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Tegu audience in United States
MetricValue
Female71.7%
Male28.3%
Average age30.5
Estimated audience size314,216
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Tegu audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

68.1%

of the worldwide Tegu audience comes from United States.

Worldwide audience distribution share by country for Tegu
CountryShare
United States68.1%
United Kingdom5.9%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tegu audience in United States is strongest.

Fig. 05

Top regions by affinity

Tegu customers by region in United States
#RegionReachAffinity×
01Washington~10K1.63×
02Maine~2K1.46×
03Rhode Island~1K1.31×
04Massachusetts~8K1.26×
05Oregon~4K1.22×
06Florida~30K1.20×
07New Hampshire~1K1.18×
08Utah~3K1.16×
09New York~20K1.14×
10Idaho~2K1.13×
11West Virginia~2K1.13×
12Illinois~10K1.11×
13Missouri~5K1.07×
14Pennsylvania~10K1.05×
15Ohio~10K1.05×
16Kansas~3K1.05×
17Vermont<1K1.05×
18Arizona~6K1.03×
19Kentucky~4K1.03×
20Connecticut~3K1.03×
21Colorado~5K1.02×
22Georgia~10K1.00×
23Tennessee~6K1.00×
24Indiana~6K1.00×
25Oklahoma~3K1.00×
26Montana<1K0.98×
27South Carolina~4K0.97×
28Arkansas~2K0.97×
29Alaska<1K0.96×
30California~30K0.95×
31Virginia~7K0.95×
32Louisiana~4K0.95×
33Nevada~3K0.95×
34Iowa~2K0.94×
35Nebraska~1K0.94×
36Wisconsin~4K0.93×
37South Dakota<1K0.91×
38North Carolina~8K0.90×
39North Dakota<1K0.88×
40Texas~20K0.87×
41Michigan~7K0.87×
42Alabama~4K0.86×
43Hawaii~1K0.86×
44Washington, District of Columbia<1K0.85×
45Delaware<1K0.84×
46Minnesota~4K0.83×
47New Mexico~1K0.82×
48Maryland~4K0.77×
49Mississippi~2K0.77×
50New Jersey~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Tegu, United States
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tegu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tegu audience
#·InterestCategoryAffinity×
01Internet celebrityInternet & Social Media3.71×
02Anne HathawayMovies & TV3.63×
03Non-alcoholic beverageFood & Beverages3.43×
04ZooKids & Family3.30×
05Virtual realityTechnology & Electronics3.24×
06RedditInternet & Social Media3.17×
07Britney SpearsMusic & Radio3.12×
08Veterinary medicineBusiness & Career2.75×
09Horror moviesMovies & TV2.13×
10Nonprofit organizationPolitics & Society1.98×
11SubwayFood & Beverages1.97×
12Burger KingFood & Beverages1.90×
13VeganismFood & Beverages1.84×
14PinterestInternet & Social Media1.78×
15Beauty salonsBeauty & Wellness1.72×
16CNNMovies & TV1.66×
17CoffeeFood & Beverages1.65×
18WineFood & Beverages1.63×
19RecipesFood & Beverages1.56×
20Alcoholic beveragesFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tegu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tegu audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.39×
TraditionCONSERVATISM1.66×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tegu audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
Risk AppetiteTHRILL0.54×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tegu's target market in United States?

Tegu's target market in United States covers an estimated 314,216 people, concentrated in California and Florida.

02

What is the gender split and age of Tegu customers?

71.7% of the Tegu audience are female, 28.3% are male, with an average age of 30.5 years.

03

Which brands do Tegu fans like most?

Tegu fans show strongest brand affinity for Reddit (3.17×), Internet celebrity (3.71×), and Britney Spears (3.12×) over the country average.

04

Where do Tegu fans live in United States?

Tegu fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tegu fans also like?

Beyond Tegu itself, the audience over-indexes on Internet celebrity (3.71×), Britney Spears (3.12×), Zoo (3.3×), and Pinterest (1.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tegu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tegu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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