TES (magazine) Audience in United States
TES (magazine) has an estimated audience of 426,514 people in United States. 79.6% are female, 20.4% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Grace Slick.
The average TES (magazine) fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (7.46× the country average). Demographically, the TES (magazine) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of TES (magazine) fans
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 39.2 |
| Estimated audience size | 426,514 |
Audience persona
The typical TES (magazine) fan in United States is more female, around 39.2 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,019 | 2× |
| Texas | 46,217 | 1.26× |
| Florida | 36,786 | 1.27× |
| New York | 30,928 | 1.3× |
| Illinois | 15,405 | 1.08× |
| Ohio | 15,291 | 1.16× |
| New Jersey | 14,396 | 1.33× |
| Georgia | 14,306 | 1.09× |
| Virginia | 13,941 | 1.34× |
| Washington | 12,872 | 1.5× |
| Pennsylvania | 12,318 | 0.86× |
| North Carolina | 12,097 | 0.94× |
| Maryland | 10,298 | 1.4× |
| Massachusetts | 9,941 | 1.18× |
| Michigan | 9,456 | 0.85× |
| Arizona | 8,882 | 1.02× |
| Tennessee | 7,474 | 0.87× |
| Colorado | 7,465 | 1.11× |
| Indiana | 7,122 | 0.91× |
| Oregon | 6,502 | 1.33× |
| Missouri | 5,823 | 0.85× |
| Nevada | 5,582 | 1.35× |
| Minnesota | 5,562 | 0.91× |
| South Carolina | 5,247 | 0.82× |
| Louisiana | 5,113 | 0.93× |
| Alabama | 4,986 | 0.84× |
| Wisconsin | 4,825 | 0.75× |
| Kentucky | 4,815 | 0.9× |
| Utah | 4,564 | 1.19× |
| Connecticut | 4,312 | 1.01× |
| Oklahoma | 3,543 | 0.75× |
| Kansas | 2,760 | 0.82× |
| Arkansas | 2,759 | 0.79× |
| Washington, District of Columbia | 2,735 | 2.13× |
| Iowa | 2,525 | 0.72× |
| Mississippi | 2,329 | 0.66× |
| Hawaii | 2,070 | 1.13× |
| New Mexico | 1,869 | 0.87× |
| Idaho | 1,750 | 0.82× |
| Nebraska | 1,668 | 0.78× |
| New Hampshire | 1,480 | 0.88× |
| Maine | 1,220 | 0.8× |
| Rhode Island | 1,214 | 0.89× |
| West Virginia | 1,182 | 0.6× |
| Delaware | 926 | 0.79× |
| Montana | 832 | 0.7× |
| Alaska | 694 | 0.76× |
| South Dakota | 667 | 0.68× |
| Vermont | 607 | 0.81× |
| North Dakota | 543 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.46× | Internet & Social Media |
| Governor of Michigan | 7.79× | Politics & Society |
| headspace | 8.66× | Health |
| Wok | 5.69× | Food & Beverages |
| Grace Slick | 7.6× | Music & Radio |
| Google Home | 5.26× | Technology & Electronics |
| Vocal harmony | 3.47× | Music & Radio |
| Grinch | 3.06× | Movies & TV |
| Hibachi | 5.83× | Food & Beverages |
| Bank account | 1.84× | Business & Career |
| Solo climbing | 4.99× | Sports |
| Cherish (group) | 7.92× | Music & Radio |
| Historic site | 3.02× | Arts & Culture |
| Fairy godmother | 5.23× | Literature |
| JDSU | 2.07× | Business & Career |
| Jesse Plemons | 2.19× | Movies & TV |
| Nebraska Cornhuskers football | 2.15× | Sports |
| Guitarist (magazine) | 6.54× | Music & Radio |
| Kikar HaShabbat | 9.07× | News |
| Home staging | 2.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.27 |
| Creativity | OPEN | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 40.9% |
| United Kingdom | 11.8% |
| China | 9.4% |
See TES (magazine) audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does TES (magazine) have in United States?
TES (magazine) has an estimated audience of 426,514 people in United States, concentrated in California and Texas.
What is the gender split and age of TES (magazine) fans?
79.6% of TES (magazine) fans are female, 20.4% are male, with an average age of 39.2 years.
Which brands do TES (magazine) fans like most?
TES (magazine) fans show strongest brand affinity for Goop (7.46×), Governor of Michigan (7.79×), and headspace (8.66×) over the country average.
Where do TES (magazine) fans live in United States?
TES (magazine) fans in United States are most concentrated in California (reach 94,019), Texas (reach 46,217), and Florida (reach 36,786). These three regions account for the largest share of the active audience.
What other brands do TES (magazine) fans also like?
Beyond TES (magazine) itself, the audience over-indexes on Governor of Michigan (7.79×), headspace (8.66×), Wok (5.69×), and Grace Slick (7.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TES (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.