Rascasse Audience Intelligence

TES (magazine) Audience in United States

A data profile of the people who buy, follow and care about TES (magazine) in United States — modelled from more than twelve digital signal sources. TES (magazine) has an estimated audience of 473,594 people in United States.

#1217among Website / Newspaper / Magazine in United States#315in News

The average TES (magazine) fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bored Panda, Distance education, Picture book, with strongest over-indexing on Bored Panda (8.83× the country average).

Demographically, the TES (magazine) audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TES (magazine) fan in United States is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Bored Panda.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TES (magazine) profile in United States.

Audience size
474K
in United States
Gender
79.6%♀
20.4% male
Age
39.2
average years
Country rank
#37839
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TES (magazine)

79.6% are female, 20.4% are male, average age 39.2.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for TES (magazine) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.2
Estimated audience size473,594
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the TES (magazine) audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3923%
40-4929%
50+13%
Fig. 04

Worldwide distribution

3.7%

of the worldwide TES (magazine) audience comes from United States.

Worldwide audience distribution share by country for TES (magazine)
CountryShare
Indonesia40.4%
United Kingdom11.8%
China9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TES (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

TES (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.86×
02Washington, District of Columbia~2K1.79×
03Washington~10K1.43×
04Maryland~10K1.35×
05Nevada~5K1.28×
06Texas~50K1.25×
07New York~30K1.25×
08New Jersey~10K1.25×
09Virginia~10K1.24×
10Florida~40K1.22×
11Oregon~6K1.22×
12Hawaii~2K1.22×
13Massachusetts~10K1.15×
14Utah~4K1.13×
15Ohio~10K1.10×
16Georgia~10K1.07×
17Illinois~10K1.03×
18Colorado~7K1.03×
19Arizona~9K1.02×
20Connecticut~4K1.02×
21North Carolina~10K0.99×
22Rhode Island~1K0.96×
23New Mexico~2K0.95×
24Alaska<1K0.94×
25Louisiana~5K0.93×
26Kentucky~5K0.93×
27New Hampshire~2K0.93×
28Vermont<1K0.93×
29Tennessee~8K0.89×
30Indiana~7K0.89×
31Alabama~5K0.89×
32Delaware~1K0.89×
33Kansas~3K0.88×
34Idaho~2K0.88×
35Minnesota~5K0.87×
36Arkansas~3K0.87×
37Maine~1K0.86×
38Pennsylvania~10K0.85×
39Michigan~10K0.85×
40Missouri~6K0.84×
41Oklahoma~4K0.84×
42Nebraska~2K0.84×
43South Dakota<1K0.83×
44South Carolina~5K0.82×
45Montana<1K0.82×
46North Dakota<1K0.82×
47Wisconsin~5K0.78×
48Iowa~3K0.78×
49Mississippi~3K0.78×
50West Virginia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — TES (magazine), United States
0.75×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TES (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TES (magazine) audience
#·InterestCategoryAffinity×
01Microsoft PowerPointTechnology & Electronics13.18×
02Picture bookLiterature9.57×
03Bored PandaInternet & Social Media8.83×
04EssayLiterature8.50×
05Distance educationBusiness & Career5.71×
06Special educationBusiness & Career5.47×
07Primary schoolKids & Family4.41×
08State schoolKids & Family4.38×
09Book discussion clubLiterature4.15×
10Young-adult fictionLiterature3.66×
11KindergartenKids & Family3.62×
12Early childhood educationBusiness & Career3.55×
13The Washington PostNews3.02×
14LibraryLiterature2.77×
15Diaper bagKids & Family2.51×
16Planet FitnessSports1.92×
17InnovationBusiness & Career1.77×
18GeneticsKids & Family1.76×
19IKEAHome & Garden1.63×
20Trader Joe'sShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TES (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TES (magazine) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
IndulgenceJOY1.32×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TES (magazine) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Quality AwarenessPREMIUM1.01×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TES (magazine) have in United States?

TES (magazine) has an estimated audience of 473,594 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TES (magazine) fans?

79.6% of TES (magazine) fans are female, 20.4% are male, with an average age of 39.2 years.

03

Which brands do TES (magazine) fans like most?

TES (magazine) fans show strongest brand affinity for Bored Panda (8.83×), Distance education (5.71×), and Picture book (9.57×) over the country average.

04

Where do TES (magazine) fans live in United States?

TES (magazine) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do TES (magazine) fans also like?

Beyond TES (magazine) itself, the audience over-indexes on Distance education (5.71×), Picture book (9.57×), Essay (8.5×), and Kindergarten (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See TES (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TES (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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