Tết Audience in United States
Tết has an estimated audience of 1,103,316 people in United States. 47.0% are female, 53.0% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Confucianism, Coppa Italia, Capital One, Mongolia, Hanoi.
The average Tết fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Confucianism, Coppa Italia, Capital One, with strongest over-indexing on Confucianism (443.48× the country average). Demographically, the Tết audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event
Demographics of Tết fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 46.0 |
| Estimated audience size | 1,103,316 |
Audience persona
The typical Tết fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 172,385 | 1.42× |
| Texas | 93,686 | 0.99× |
| Florida | 39,023 | 0.52× |
| Washington | 32,926 | 1.49× |
| New York | 32,219 | 0.52× |
| Georgia | 25,120 | 0.74× |
| Virginia | 22,158 | 0.82× |
| Pennsylvania | 19,592 | 0.53× |
| North Carolina | 18,879 | 0.57× |
| Massachusetts | 18,069 | 0.83× |
| Illinois | 17,968 | 0.49× |
| Arizona | 16,180 | 0.72× |
| Oregon | 13,546 | 1.07× |
| Louisiana | 12,122 | 0.85× |
| Oklahoma | 11,845 | 0.97× |
| Missouri | 11,510 | 0.65× |
| Ohio | 11,006 | 0.32× |
| Maryland | 10,815 | 0.57× |
| New Jersey | 10,789 | 0.38× |
| Colorado | 10,554 | 0.61× |
| Michigan | 10,500 | 0.36× |
| Indiana | 10,399 | 0.52× |
| Alabama | 10,209 | 0.66× |
| Mississippi | 9,739 | 1.07× |
| Minnesota | 9,737 | 0.62× |
| Tennessee | 9,726 | 0.44× |
| Arkansas | 9,228 | 1.02× |
| Nevada | 8,576 | 0.8× |
| Kentucky | 8,327 | 0.6× |
| Iowa | 7,990 | 0.88× |
| Kansas | 7,921 | 0.91× |
| South Carolina | 7,624 | 0.46× |
| Wisconsin | 7,265 | 0.44× |
| Utah | 7,153 | 0.72× |
| Hawaii | 6,619 | 1.4× |
| Connecticut | 6,477 | 0.59× |
| West Virginia | 6,432 | 1.25× |
| Alaska | 6,418 | 2.72× |
| Nebraska | 6,054 | 1.09× |
| Idaho | 5,939 | 1.07× |
| Washington, District of Columbia | 5,790 | 1.75× |
| Montana | 5,595 | 1.83× |
| New Mexico | 5,592 | 1.01× |
| Rhode Island | 5,544 | 1.58× |
| South Dakota | 5,523 | 2.17× |
| North Dakota | 5,377 | 2.37× |
| New Hampshire | 5,299 | 1.22× |
| Maine | 5,114 | 1.29× |
| Vermont | 5,033 | 2.6× |
| Delaware | 4,583 | 1.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confucianism | 443.48× | Politics & Society |
| Coppa Italia | 414.32× | Sports |
| Capital One | 10.69× | Business & Career |
| Mongolia | 25.65× | Travel & Leisure |
| Hanoi | 46.56× | Travel & Leisure |
| Da Nang | 58.56× | Travel & Leisure |
| Cambodia | 34.38× | Travel & Leisure |
| Malaysia | 24.19× | Travel & Leisure |
| Clint Eastwood | 17.73× | Movies & TV |
| Google Maps | 6.29× | Internet & Social Media |
| John Wayne | 22.4× | Movies & TV |
| CarGurus | 8.17× | Cars & Mobility |
| North Korea | 15.49× | Travel & Leisure |
| K.R.C. Genk | 144.39× | Sports |
| Full Metal Jacket | 25.47× | Movies & TV |
| AccuWeather | 7.95× | Home & Garden |
| Google News | 7.2× | News |
| Diane Keaton | 7.5× | Movies & TV |
| Indeed.com | 4.92× | Business & Career |
| Demi Moore | 10.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.26 |
| Spirituality | BALANCE | 2.03 |
| Travelling | THRILL | 1.49 |
| Indulgence | JOY | 1.39 |
| Price Sensitivity | PREMIUM | 1.25 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 27.5% |
| Australia | 4.8% |
See Tết audiences in other countries
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Frequently asked questions
How many fans does Tết have in United States?
Tết has an estimated audience of 1,103,316 people in United States, concentrated in California and Texas.
What is the gender split and age of Tết fans?
47.0% of Tết fans are female, 53.0% are male, with an average age of 46.0 years.
Which brands do Tết fans like most?
Tết fans show strongest brand affinity for Confucianism (443.48×), Coppa Italia (414.32×), and Capital One (10.69×) over the country average.
Where do Tết fans live in United States?
Tết fans in United States are most concentrated in California (reach 172,385), Texas (reach 93,686), and Florida (reach 39,023). These three regions account for the largest share of the active audience.
What other brands do Tết fans also like?
Beyond Tết itself, the audience over-indexes on Coppa Italia (414.32×), Capital One (10.69×), Mongolia (25.65×), and Hanoi (46.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tết. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.