Tết Audience in United States

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Tết has an estimated audience of 1,103,316 people in United States. 47.0% are female, 53.0% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Definitive Technology, Bully (2011 film), Minnesota, Exelon, Emperor Entertainment Group.

The average Tết fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Definitive Technology, Bully (2011 film), Minnesota, with strongest over-indexing on Definitive Technology (443.48× the country average). Demographically, the Tết audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Tết fans

Demographic split for Tết audience in United States
MetricValue
Female47.0%
Male53.0%
Average age46.0
Estimated audience size1,103,316

Audience persona

The typical Tết fan in United States is balanced, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.

Top regions in United States

Top regions ranked by reach for Tết in United States
RegionReachAffinity
California172,3851.42×
Texas93,6860.99×
Florida39,0230.52×
Washington32,9261.49×
New York32,2190.52×
Georgia25,1200.74×
Virginia22,1580.82×
Pennsylvania19,5920.53×
North Carolina18,8790.57×
Massachusetts18,0690.83×
Illinois17,9680.49×
Arizona16,1800.72×
Oregon13,5461.07×
Louisiana12,1220.85×
Oklahoma11,8450.97×
Missouri11,5100.65×
Ohio11,0060.32×
Maryland10,8150.57×
New Jersey10,7890.38×
Colorado10,5540.61×
Michigan10,5000.36×
Indiana10,3990.52×
Alabama10,2090.66×
Mississippi9,7391.07×
Minnesota9,7370.62×
Tennessee9,7260.44×
Arkansas9,2281.02×
Nevada8,5760.8×
Kentucky8,3270.6×
Iowa7,9900.88×
Kansas7,9210.91×
South Carolina7,6240.46×
Wisconsin7,2650.44×
Utah7,1530.72×
Hawaii6,6191.4×
Connecticut6,4770.59×
West Virginia6,4321.25×
Alaska6,4182.72×
Nebraska6,0541.09×
Idaho5,9391.07×
Washington, District of Columbia5,7901.75×
Montana5,5951.83×
New Mexico5,5921.01×
Rhode Island5,5441.58×
South Dakota5,5232.17×
North Dakota5,3772.37×
New Hampshire5,2991.22×
Maine5,1141.29×
Vermont5,0332.6×
Delaware4,5831.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tết audience
BrandAffinityCategory
Definitive Technology443.48×Technology & Electronics
Bully (2011 film)19.18×Movies & TV
Minnesota4.66×Travel & Leisure
Exelon34.38×Home & Garden
Emperor Entertainment Group18.87×Business & Career
Hebe9.95×Home & Garden
Urban Outfitters2.7×Shopping
La Chat40.84×Music & Radio
Combat sport1.85×Sports
Natural rubber2.4×Cars & Mobility
Wok7.37×Food & Beverages
UK garage6.09×Music & Radio
Hibachi8.42×Food & Beverages
Nebraska Cornhuskers football3.86×Sports
Cachorros13.57×Pets & Animals
Nationality2.12×Politics & Society
Mackenzie Foy7.54×Fashion & Accessoires
Google Home6.34×Technology & Electronics
Edgars7.58×Shopping
Goma15.4×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tết audience
TraitClusterScore
PatriotismCONSERVATISM2.26
SpiritualityBALANCE2.03
TravellingTHRILL1.49
IndulgenceJOY1.39
Price SensitivityPREMIUM1.25
Pet OwnershipJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Tết
CountryShare
United States27.6%
Japan27.5%
Australia4.8%

See Tết audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tết have in United States?

Tết has an estimated audience of 1,103,316 people in United States, concentrated in California and Texas.

What is the gender split and age of Tết fans?

47.0% of Tết fans are female, 53.0% are male, with an average age of 46.0 years.

Which brands do Tết fans like most?

Tết fans show strongest brand affinity for Definitive Technology (443.48×), Bully (2011 film) (19.18×), and Minnesota (4.66×) over the country average.

Where do Tết fans live in United States?

Tết fans in United States are most concentrated in California (reach 172,385), Texas (reach 93,686), and Florida (reach 39,023). These three regions account for the largest share of the active audience.

What other brands do Tết fans also like?

Beyond Tết itself, the audience over-indexes on Bully (2011 film) (19.18×), Minnesota (4.66×), Exelon (34.38×), and Emperor Entertainment Group (18.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tết. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.