Rascasse Audience Intelligence

That's My Boy (2012 film) Audience in United States

A data profile of the people who buy, follow and care about That's My Boy (2012 film) in United States — modelled from more than twelve digital signal sources. That's My Boy (2012 film) has an estimated audience of 1,520,222 people in United States.

#1184among Movie / TV Show / Series in United States#2917in Movies & TV

The average That's My Boy (2012 film) fan in United States is 29.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Real Sociedad, Deportivo Alavés, Milwaukee Brewers, with strongest over-indexing on Real Sociedad (61.98× the country average).

Demographically, the That's My Boy (2012 film) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical That's My Boy (2012 film) fan in United States is more male, around 29.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real Sociedad.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the That's My Boy (2012 film) profile in United States.

Audience size
1.5M
in United States
Gender
38.7%♀
61.3% male
Age
29.4
average years
Country rank
#17586
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of That's My Boy (2012 film) viewers

38.7% are female, 61.3% are male, average age 29.4.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for That's My Boy (2012 film) audience in United States
MetricValue
Female38.7%
Male61.3%
Average age29.4
Estimated audience size1,520,222
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the That's My Boy (2012 film) audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3917%
40-499%
50+5%
Fig. 04

Worldwide distribution

19.0%

of the worldwide That's My Boy (2012 film) audience comes from United States.

Worldwide audience distribution share by country for That's My Boy (2012 film)
CountryShare
United States19.0%
Brazil8.4%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the That's My Boy (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

That's My Boy (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.29×
02Kentucky~30K1.23×
03Arkansas~20K1.22×
04West Virginia~9K1.21×
05Missouri~30K1.13×
06Indiana~30K1.12×
07Alaska~4K1.12×
08Mississippi~10K1.11×
09Idaho~9K1.11×
10Kansas~10K1.10×
11North Dakota~4K1.10×
12Tennessee~40K1.09×
13Louisiana~20K1.09×
14Ohio~50K1.08×
15North Carolina~50K1.07×
16Alabama~20K1.06×
17South Dakota~4K1.06×
18Michigan~40K1.05×
19Maine~6K1.04×
20Georgia~50K1.03×
21South Carolina~30K1.03×
22Montana~5K1.03×
23Texas~100K1.02×
24Washington~30K1.02×
25Oregon~20K1.02×
26Iowa~10K1.00×
27Nebraska~8K1.00×
28Pennsylvania~50K0.99×
29Minnesota~20K0.99×
30Virginia~40K0.98×
31Wisconsin~20K0.97×
32Utah~10K0.97×
33New Hampshire~6K0.96×
34Arizona~30K0.95×
35Colorado~20K0.95×
36Connecticut~20K0.93×
37Vermont~3K0.93×
38Florida~100K0.92×
39Rhode Island~5K0.92×
40Delaware~4K0.91×
41Maryland~30K0.90×
42Illinois~50K0.89×
43New Mexico~7K0.85×
44Massachusetts~30K0.84×
45Nevada~10K0.83×
46Hawaii~6K0.81×
47New York~70K0.80×
48California~100K0.79×
49New Jersey~30K0.77×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — That's My Boy (2012 film), United States
0.69×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the That's My Boy (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for That's My Boy (2012 film) audience
#·InterestCategoryAffinity×
01Deportivo AlavésSports74.55×
02CA OsasunaSports63.64×
03Real SociedadSports61.98×
04Real BetisSports26.32×
05Sevilla FCSports26.05×
06Atlético MadridSports17.13×
07Copa LibertadoresSports16.68×
08Colorado RockiesSports13.07×
09HandballSports12.14×
10Paris Saint-GermainSports10.54×
11Milwaukee BrewersSports9.71×
12Pittsburgh PiratesSports9.47×
13La LigaSports8.42×
14ShakiraMusic & Radio7.81×
15Detroit TigersSports7.22×
16Non-alcoholic beverageFood & Beverages6.82×
17Adam SandlerMovies & TV5.72×
18Major League SoccerSports4.86×
19Real Madrid C.F.Sports3.89×
20FIFA World CupSports3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the That's My Boy (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by That's My Boy (2012 film) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.77×
SpiritualityBALANCE1.67×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by That's My Boy (2012 film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.27×
MindfulnessBALANCE0.41×
Luxury OrientationPREMIUM0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does That's My Boy (2012 film) have in United States?

That's My Boy (2012 film) has an estimated audience of 1,520,222 people in United States, concentrated in Texas and California.

02

What is the gender split and age of That's My Boy (2012 film) viewers?

38.7% of That's My Boy (2012 film) fans are female, 61.3% are male, with an average age of 29.4 years.

03

Which brands do That's My Boy (2012 film) fans like most?

That's My Boy (2012 film) fans show strongest brand affinity for Real Sociedad (61.98×), Deportivo Alavés (74.55×), and Milwaukee Brewers (9.71×) over the country average.

04

Where do That's My Boy (2012 film) fans live in United States?

That's My Boy (2012 film) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do That's My Boy (2012 film) fans also like?

Beyond That's My Boy (2012 film) itself, the audience over-indexes on Deportivo Alavés (74.55×), Milwaukee Brewers (9.71×), Detroit Tigers (7.22×), and FIFA World Cup (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See That's My Boy (2012 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for That's My Boy (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →