That's My Boy (2012 film) Audience in United States

That's My Boy (2012 film) logo

That's My Boy (2012 film) has an estimated audience of 1,632,402 people in United States. 38.7% are female, 61.3% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Panama, JTV (Indonesia), Jumia, Mad About You.

The average That's My Boy (2012 film) fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Panama, JTV (Indonesia), with strongest over-indexing on Home construction (3.49× the country average). Demographically, the That's My Boy (2012 film) audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of That's My Boy (2012 film) fans

Demographic split for That's My Boy (2012 film) audience in United States
MetricValue
Female38.7%
Male61.3%
Average age29.4
Estimated audience size1,632,402

Audience persona

The typical That's My Boy (2012 film) fan in United States is more male, around 29.4 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for That's My Boy (2012 film) in United States
RegionReachAffinity
California150,8550.84×
Texas147,3501.05×
Florida112,5881.02×
New York77,2550.85×
Pennsylvania54,4230.99×
Ohio53,6511.07×
Georgia53,4321.06×
North Carolina49,8901.02×
Illinois49,6680.91×
Michigan46,3841.09×
Virginia38,5120.97×
Arizona38,1011.14×
Tennessee37,6951.15×
Washington36,1911.11×
New Jersey33,0650.8×
Indiana32,9851.11×
Missouri30,5301.16×
Alabama28,6191.25×
Massachusetts28,0450.87×
Maryland25,2530.9×
South Carolina25,1051.02×
Kentucky24,4561.19×
Colorado24,4440.95×
Minnesota23,6041.01×
Wisconsin23,1000.94×
Oklahoma22,9081.26×
Louisiana22,8361.08×
Oregon20,8211.11×
Arkansas15,9271.18×
Mississippi14,5071.08×
Kansas14,1231.1×
Iowa13,9691.04×
Utah13,7190.94×
Nevada13,3770.85×
West Virginia8,9251.17×
Connecticut8,8900.54×
Idaho8,7641.07×
Nebraska7,9310.97×
New Mexico6,6200.81×
New Hampshire6,2560.97×
Maine6,0131.03×
Hawaii5,9530.85×
Rhode Island4,5070.87×
Montana4,4850.99×
Alaska4,4271.27×
Delaware3,7940.84×
South Dakota3,7220.99×
North Dakota3,4851.04×
Washington, District of Columbia3,2470.66×
Wyoming2,4010.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for That's My Boy (2012 film) audience
BrandAffinityCategory
Home construction3.49×Home & Garden
Panama6.55×Travel & Leisure
JTV (Indonesia)7.86×
Jumia14.51×Fashion & Accessoires
Mad About You10.38×Movies & TV
Isabela (province)8.51×
Racing1.55×Cars & Mobility
N1 road (South Africa)1.67×Travel & Leisure
Arnold Palmer2.46×Sports
War on Terror3.02×Politics & Society
Sears1.64×Shopping
Bus Driver (video game)6.84×Games
Mortgage insurance1.62×Business & Career
Julius Caesar (play)2.14×
REO Speedwagon2.44×Music & Radio
Warning sign3.57×Cars & Mobility
Lebanese cuisine2.25×Food & Beverages
St Matthew Passion12.12×
County council1.5×Politics & Society
Lucca5.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by That's My Boy (2012 film) audience
TraitClusterScore
ExtroversionTHRILL2.09
Risk AppetiteTHRILL1.57
Urban LifestyleOPEN1.45
SpiritualityBALANCE1.31
TraditionCONSERVATISM1.21
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for That's My Boy (2012 film)
CountryShare
United States20.7%
Brazil9.0%
Germany8.5%

See That's My Boy (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does That's My Boy (2012 film) have in United States?

That's My Boy (2012 film) has an estimated audience of 1,632,402 people in United States, concentrated in California and Texas.

What is the gender split and age of That's My Boy (2012 film) fans?

38.7% of That's My Boy (2012 film) fans are female, 61.3% are male, with an average age of 29.4 years.

Which brands do That's My Boy (2012 film) fans like most?

That's My Boy (2012 film) fans show strongest brand affinity for Home construction (3.49×), Panama (6.55×), and JTV (Indonesia) (7.86×) over the country average.

Where do That's My Boy (2012 film) fans live in United States?

That's My Boy (2012 film) fans in United States are most concentrated in California (reach 150,855), Texas (reach 147,350), and Florida (reach 112,588). These three regions account for the largest share of the active audience.

What other brands do That's My Boy (2012 film) fans also like?

Beyond That's My Boy (2012 film) itself, the audience over-indexes on Panama (6.55×), JTV (Indonesia) (7.86×), Jumia (14.51×), and Mad About You (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for That's My Boy (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.