Rascasse Audience Intelligence

The Baltimore Sun Audience in United States

A data profile of the people who buy, follow and care about The Baltimore Sun in United States — modelled from more than twelve digital signal sources. The Baltimore Sun has an estimated audience of 863,832 people in United States.

#79among Newspaper in United States#815among Website / Newspaper / Magazine in United States#196in News

The average The Baltimore Sun fan in United States is 43.4 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Baltimore Orioles, Seattle Mariners, Ligue 1, with strongest over-indexing on Baltimore Orioles (17.86× the country average).

Demographically, the The Baltimore Sun audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Baltimore Sun fan in United States is balanced, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Baltimore Orioles.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Baltimore Sun profile in United States.

Audience size
864K
in United States
Gender
52.3%♀
47.7% male
Age
43.4
average years
Country rank
#26090
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Baltimore Sun

52.3% are female, 47.7% are male, average age 43.4.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for The Baltimore Sun audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.4
Estimated audience size863,832
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the The Baltimore Sun audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4927%
50+28%
Fig. 04

Worldwide distribution

98.3%

of the worldwide The Baltimore Sun audience comes from United States.

Worldwide audience distribution share by country for The Baltimore Sun
CountryShare
United States98.3%
China0.8%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Baltimore Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

The Baltimore Sun fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K28.75×
02Washington, District of Columbia~8K3.00×
03Delaware~5K2.29×
04Alaska~2K0.97×
05Vermont~1K0.97×
06Idaho~4K0.95×
07North Dakota~2K0.95×
08South Dakota~2K0.94×
09Montana~2K0.92×
10West Virginia~4K0.91×
11Rhode Island~2K0.90×
12Virginia~20K0.89×
13New Hampshire~3K0.89×
14Maine~3K0.89×
15Hawaii~3K0.88×
16Mississippi~6K0.87×
17New Mexico~4K0.87×
18Nebraska~4K0.87×
19Arkansas~6K0.86×
20Iowa~6K0.85×
21Kansas~6K0.85×
22Oklahoma~8K0.84×
23Utah~6K0.84×
24Louisiana~9K0.83×
25Connecticut~7K0.83×
26Nevada~7K0.83×
27Wisconsin~10K0.82×
28Minnesota~10K0.82×
29Alabama~10K0.82×
30Indiana~10K0.81×
31Kentucky~9K0.81×
32Oregon~8K0.81×
33Missouri~10K0.80×
34Washington~10K0.77×
35Michigan~20K0.76×
36Colorado~10K0.76×
37South Carolina~10K0.76×
38Tennessee~10K0.73×
39Pennsylvania~20K0.72×
40Ohio~20K0.70×
41Arizona~10K0.69×
42Massachusetts~10K0.66×
43Georgia~20K0.65×
44Illinois~20K0.63×
45New Jersey~10K0.61×
46North Carolina~20K0.60×
47Florida~30K0.53×
48Texas~40K0.51×
49New York~20K0.47×
50California~40K0.41×
Fig. 06

Affinity by region

Affinity by region — The Baltimore Sun, United States
0.41×1.00×28.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Baltimore Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Baltimore Sun audience
#·InterestCategoryAffinity×
01Baltimore OriolesSports17.86×
02Ligue 1Sports17.86×
03Borussia DortmundSports17.86×
04Leicester City F.C.Sports17.86×
05Crystal Palace F.C.Sports17.86×
06Southampton F.C.Sports17.86×
07West Ham United F.C.Sports17.86×
08Olympique LyonnaisSports17.86×
09Christian PulisicSports17.35×
10RonaldinhoSports16.67×
11Kevin De BruyneSports15.02×
12Washington CapitalsSports10.33×
13BundesligaSports9.72×
14Seattle MarinersSports8.93×
15World SeriesSports6.20×
16UEFA Europa LeagueSports6.13×
17Aaron RodgersSports5.56×
18Baltimore RavensSports5.08×
19FIFA World CupSports2.70×
20Trader Joe'sShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Baltimore Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Baltimore Sun audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
Convenience OrientationPREMIUM1.62×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Baltimore Sun audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.89×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Baltimore Sun have in United States?

The Baltimore Sun has an estimated audience of 863,832 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of The Baltimore Sun fans?

52.3% of The Baltimore Sun fans are female, 47.7% are male, with an average age of 43.4 years.

03

Which brands do The Baltimore Sun fans like most?

The Baltimore Sun fans show strongest brand affinity for Baltimore Orioles (17.86×), Seattle Mariners (8.93×), and Ligue 1 (17.86×) over the country average.

04

Where do The Baltimore Sun fans live in United States?

The Baltimore Sun fans in United States are most concentrated in Maryland (reach ~400K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Baltimore Sun fans also like?

Beyond The Baltimore Sun itself, the audience over-indexes on Seattle Mariners (8.93×), Ligue 1 (17.86×), Christian Pulisic (17.35×), and Borussia Dortmund (17.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Baltimore Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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