The Baltimore Sun Audience in United States

The Baltimore Sun logo

The Baltimore Sun has an estimated audience of 864,508 people in United States. 52.3% are female, 47.7% are male, average age 43.4. Top regions: Maryland, Florida, Virginia. Top brand affinities: Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, FC Bayern Munich, Borussia Dortmund.

The average The Baltimore Sun fan in United States is 43.4 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, Florida, Virginia. Top brand affinities include Aaron Rodgers, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Aaron Rodgers (9.62× the country average). Demographically, the The Baltimore Sun audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Baltimore Sun fans

Demographic split for The Baltimore Sun audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.4
Estimated audience size864,508

Audience persona

The typical The Baltimore Sun fan in United States is balanced, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for The Baltimore Sun in United States
RegionReachAffinity
Maryland436,00929.33×
Florida26,2540.45×
Virginia19,5080.93×
Pennsylvania17,8140.61×
New York12,6830.26×
California9,8560.1×
Washington, District of Columbia8,8733.41×
South Carolina7,7100.59×
New Jersey7,6310.35×
Delaware7,1983.02×
Arizona6,1320.35×
North Carolina5,7150.22×
Texas5,6560.08×
Massachusetts3,8770.23×
Illinois3,6610.13×
Georgia3,5690.13×
Ohio2,7410.1×
Tennessee2,5890.15×
Kentucky2,4240.22×
Idaho2,2750.52×
Michigan1,9940.09×
Missouri1,8740.13×
Louisiana1,8580.17×
Mississippi1,7910.25×
Washington1,6220.09×
Alabama1,6060.13×
Arkansas1,5910.22×
Oregon1,5570.16×
Oklahoma1,5560.16×
Colorado1,5270.11×
Indiana1,4800.09×
Nevada1,4780.18×
West Virginia1,4780.37×
Wisconsin1,4610.11×
Maine1,3710.44×
Kansas1,3660.2×
Hawaii1,3040.35×
Iowa1,2960.18×
Nebraska1,2920.3×
Montana1,2860.54×
South Dakota1,2690.64×
Vermont1,2530.83×
North Dakota1,2360.7×
New Hampshire1,2180.36×
Wyoming1,1960.93×
Connecticut1,1910.14×
New Mexico1,1870.27×
Rhode Island1,1760.43×
Utah1,1610.15×
Minnesota1,1190.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Baltimore Sun audience
BrandAffinityCategory
Aaron Rodgers9.62×Sports
Autism Awareness9.88×Health
Diabetes mellitus awareness6.6×Health
FC Bayern Munich6.73×Sports
Borussia Dortmund17.86×Sports
Baltimore Orioles10.78×Sports
Seattle Mariners6.69×Sports
Kia Sportage17.86×Cars & Mobility
Ligue 115.37×Sports
Baltimore Ravens6.21×Sports
Singer-songwriter2.96×Music & Radio
FIFA World Cup2.79×Sports
Microblogging6.19×Technology & Electronics
Crystal Palace F.C.17.86×Sports
Leicester City F.C.17.51×Sports
Ronaldinho16.59×Sports
Google Maps2.5×Internet & Social Media
Honda HR-V15.77×Cars & Mobility
Capital One2.43×Business & Career
Kevin De Bruyne16.14×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Baltimore Sun audience
TraitClusterScore
Early Adopter MentalityPOWER1.23
PatriotismCONSERVATISM1.23
Family OrientationCONSERVATISM1.2
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for The Baltimore Sun
CountryShare
United States98.3%
China0.8%
Japan0.1%

See The Baltimore Sun audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Baltimore Sun have in United States?

The Baltimore Sun has an estimated audience of 864,508 people in United States, concentrated in Maryland and Florida.

What is the gender split and age of The Baltimore Sun fans?

52.3% of The Baltimore Sun fans are female, 47.7% are male, with an average age of 43.4 years.

Which brands do The Baltimore Sun fans like most?

The Baltimore Sun fans show strongest brand affinity for Aaron Rodgers (9.62×), Autism Awareness (9.88×), and Diabetes mellitus awareness (6.6×) over the country average.

Where do The Baltimore Sun fans live in United States?

The Baltimore Sun fans in United States are most concentrated in Maryland (reach 436,009), Florida (reach 26,254), and Virginia (reach 19,508). These three regions account for the largest share of the active audience.

What other brands do The Baltimore Sun fans also like?

Beyond The Baltimore Sun itself, the audience over-indexes on Autism Awareness (9.88×), Diabetes mellitus awareness (6.6×), FC Bayern Munich (6.73×), and Borussia Dortmund (17.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Baltimore Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.