The Church of Jesus Christ of Latter-day Saints Audience in United States
The Church of Jesus Christ of Latter-day Saints has an estimated audience of 5,141,282 people in United States. 63.0% are female, 37.0% are male, average age 40.2. Top brand affinities: Drudge Report, Utah Jazz, Do it yourself (DIY), Singer-songwriter, Cast-iron cookware.
Top brand affinities include Drudge Report, Utah Jazz, Do it yourself (DIY), with strongest over-indexing on Drudge Report (4.8× the country average). Demographically, the The Church of Jesus Christ of Latter-day Saints audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: NGO / Political Party
Demographics of The Church of Jesus Christ of Latter-day Saints fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 40.2 |
| Estimated audience size | 5,141,282 |
Audience persona
The typical The Church of Jesus Christ of Latter-day Saints fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 4.8× | Sports |
| Utah Jazz | 4.94× | Sports |
| Do it yourself (DIY) | 1.75× | Home & Garden |
| Singer-songwriter | 1.79× | Music & Radio |
| Cast-iron cookware | 5.33× | Home & Garden |
| Dollar General | 1.62× | Shopping |
| New York Post | 2.78× | News |
| Texas Roadhouse | 1.64× | Food & Beverages |
| Real property | 1.99× | Home & Garden |
| Kroger | 1.54× | Food & Beverages |
| J. C. Penney | 1.72× | Shopping |
| Celebrity Gossip | 6.18× | News |
| Menards | 1.61× | Home & Garden |
| Dungeons & Dragons | 3.54× | Games |
| Diabetes mellitus awareness | 2.11× | Health |
| Houston Astros | 2.64× | Sports |
| New Testament | 2.87× | Politics & Society |
| Bible | 1.57× | Politics & Society |
| Thanksgiving | 1.56× | Kids & Family |
| IHOP | 1.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Spirituality | BALANCE | 1.3 |
| Tradition | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Mindfulness | BALANCE | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| Brazil | 8.9% |
| United Kingdom | 5.0% |
See The Church of Jesus Christ of Latter-day Saints audiences in other countries
- The Church of Jesus Christ of Latter-day Saints — Germany
- The Church of Jesus Christ of Latter-day Saints — United Kingdom
- The Church of Jesus Christ of Latter-day Saints — France
- The Church of Jesus Christ of Latter-day Saints — Italy
- The Church of Jesus Christ of Latter-day Saints — Spain
- The Church of Jesus Christ of Latter-day Saints — Brazil
- The Church of Jesus Christ of Latter-day Saints — Japan
- The Church of Jesus Christ of Latter-day Saints — South Korea
- The Church of Jesus Christ of Latter-day Saints — India
More Politics & Society audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Church of Jesus Christ of Latter-day Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.