The Church of Jesus Christ of Latter-day Saints Audience in United States

The Church of Jesus Christ of Latter-day Saints logo

The Church of Jesus Christ of Latter-day Saints has an estimated audience of 5,141,282 people in United States. 63.0% are female, 37.0% are male, average age 40.2. Top brand affinities: Product design, Urban Outfitters, Nationality, UK garage, Bank account.

Top brand affinities include Product design, Urban Outfitters, Nationality, with strongest over-indexing on Product design (3.07× the country average). Demographically, the The Church of Jesus Christ of Latter-day Saints audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Category: Politics & Society · Type: NGO / Political Party

Demographics of The Church of Jesus Christ of Latter-day Saints fans

Demographic split for The Church of Jesus Christ of Latter-day Saints audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.2
Estimated audience size5,141,282

Audience persona

The typical The Church of Jesus Christ of Latter-day Saints fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Product design.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Church of Jesus Christ of Latter-day Saints audience
BrandAffinityCategory
Product design3.07×Business & Career
Urban Outfitters1.59×Shopping
Nationality1.6×Politics & Society
UK garage3.94×Music & Radio
Bank account1.75×Business & Career
Isometric exercise6.02×Sports
Meals on Wheels3.1×Food & Beverages
9NEWS (KUSA)2.61×Movies & TV
Stamp collecting2.44×Home & Garden
Pro-Ject2.1×Music & Radio
Spinal muscular atrophy4.14×Health
Janitor2.57×Home & Garden
Laneige1.82×Beauty & Wellness
Embroidery Library4.98×Home & Garden
Chili con carne2.3×Food & Beverages
La Opinión2.02×News
Albany County, New York3.02×Travel & Leisure
The Devil's Rejects2.63×Movies & TV
Hebe1.67×Home & Garden
Ulysses S. Grant1.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Church of Jesus Christ of Latter-day Saints audience
TraitClusterScore
PatriotismCONSERVATISM1.47
SpiritualityBALANCE1.3
TraditionCONSERVATISM1.28
DIY MentalityTHRILL1.24
MindfulnessBALANCE1.2
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Church of Jesus Christ of Latter-day Saints
CountryShare
United States61.4%
Brazil8.9%
United Kingdom5.0%

See The Church of Jesus Christ of Latter-day Saints audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Church of Jesus Christ of Latter-day Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.