Rascasse Audience Intelligence

The Church of Jesus Christ of Latter-day Saints Audience in United States

A data profile of the people who buy, follow and care about The Church of Jesus Christ of Latter-day Saints in United States — modelled from more than twelve digital signal sources. The Church of Jesus Christ of Latter-day Saints has an estimated audience of 5,079,807 people in United States.

#26among NGO / Political Party in United States#422in Politics & Society

The average The Church of Jesus Christ of Latter-day Saints fan in United States is 40.2 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Drudge Report, Utah Jazz, New York Post, with strongest over-indexing on Drudge Report (4.79× the country average).

Demographically, the The Church of Jesus Christ of Latter-day Saints audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Church of Jesus Christ of Latter-day Saints fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Church of Jesus Christ of Latter-day Saints profile in United States.

Audience size
5.1M
in United States
Gender
63.0%♀
37.0% male
Age
40.2
average years
Country rank
#6605
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Church of Jesus Christ of Latter-day Saints fans

63.0% are female, 37.0% are male, average age 40.2.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for The Church of Jesus Christ of Latter-day Saints audience in United States
MetricValue
Female63.0%
Male37.0%
Average age40.2
Estimated audience size5,079,807
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the The Church of Jesus Christ of Latter-day Saints audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

60.4%

of the worldwide The Church of Jesus Christ of Latter-day Saints audience comes from United States.

Worldwide audience distribution share by country for The Church of Jesus Christ of Latter-day Saints
CountryShare
United States60.4%
Brazil8.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Church of Jesus Christ of Latter-day Saints audience in United States is strongest.

Fig. 05

Top regions by affinity

The Church of Jesus Christ of Latter-day Saints fans by region: top regions in United States
#RegionReachAffinity×
01Utah~700K14.13×
02Idaho~200K6.55×
03Wyoming~20K1.97×
04Hawaii~40K1.88×
05Arizona~200K1.66×
06Alaska~20K1.53×
07Nevada~70K1.44×
08Washington~100K1.28×
09Montana~20K1.26×
10Oregon~70K1.11×
11Colorado~80K1.00×
12New Mexico~30K0.99×
13Missouri~60K0.68×
14Texas~300K0.67×
15California~400K0.64×
16Kansas~30K0.63×
17Virginia~80K0.61×
18Arkansas~30K0.60×
19South Dakota~7K0.60×
20Nebraska~10K0.57×
21Oklahoma~30K0.55×
22Tennessee~50K0.51×
23North Dakota~5K0.51×
24North Carolina~80K0.50×
25South Carolina~40K0.50×
26Iowa~20K0.46×
27Maryland~40K0.45×
28Kentucky~30K0.45×
29Florida~200K0.44×
30Alabama~30K0.43×
31Georgia~70K0.42×
32Indiana~40K0.42×
33West Virginia~10K0.42×
34Michigan~50K0.40×
35Mississippi~20K0.39×
36Maine~7K0.39×
37New Hampshire~7K0.35×
38Washington, District of Columbia~5K0.35×
39Minnesota~30K0.34×
40Ohio~50K0.32×
41Wisconsin~30K0.32×
42Delaware~5K0.32×
43Rhode Island~5K0.30×
44Massachusetts~30K0.29×
45Louisiana~20K0.29×
46Connecticut~20K0.29×
47Illinois~50K0.28×
48New York~80K0.27×
49Pennsylvania~40K0.26×
50New Jersey~30K0.22×
Fig. 06

Affinity by region

Affinity by region — The Church of Jesus Christ of Latter-day Saints, United States
0.22×1.00×14.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Church of Jesus Christ of Latter-day Saints audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Church of Jesus Christ of Latter-day Saints audience
#·InterestCategoryAffinity×
01Utah JazzSports4.83×
02Drudge ReportSports4.79×
03New York PostNews3.20×
04Web serverTechnology & Electronics2.99×
05Non-alcoholic beverageFood & Beverages2.72×
06PoliticoPolitics & Society2.66×
07RokuMovies & TV2.38×
08Rail transportTravel & Leisure1.84×
09Ace HardwareHome & Garden1.81×
10Charitable organizationPolitics & Society1.78×
11InnovationBusiness & Career1.74×
12ThanksgivingKids & Family1.72×
13NostalgiaHome & Garden1.67×
14BiblePolitics & Society1.67×
15Real propertyHome & Garden1.63×
16Online newspaperNews1.60×
17Britney SpearsMusic & Radio1.58×
18RadioTechnology & Electronics1.54×
19TraditionPolitics & Society1.53×
20PharmacyBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Church of Jesus Christ of Latter-day Saints audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Church of Jesus Christ of Latter-day Saints audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
SpiritualityBALANCE1.63×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Church of Jesus Christ of Latter-day Saints audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.75×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Church of Jesus Christ of Latter-day Saints have in United States?

The Church of Jesus Christ of Latter-day Saints has an estimated audience of 5,079,807 people in United States, concentrated in Utah and California.

02

What is the gender split and age of The Church of Jesus Christ of Latter-day Saints fans?

63.0% of The Church of Jesus Christ of Latter-day Saints fans are female, 37.0% are male, with an average age of 40.2 years.

03

Which brands do The Church of Jesus Christ of Latter-day Saints fans like most?

The Church of Jesus Christ of Latter-day Saints fans show strongest brand affinity for Drudge Report (4.79×), Utah Jazz (4.83×), and New York Post (3.2×) over the country average.

04

Where do The Church of Jesus Christ of Latter-day Saints fans live in United States?

The Church of Jesus Christ of Latter-day Saints fans in United States are most concentrated in Utah (reach ~700K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Church of Jesus Christ of Latter-day Saints fans also like?

Beyond The Church of Jesus Christ of Latter-day Saints itself, the audience over-indexes on Utah Jazz (4.83×), New York Post (3.2×), Non-alcoholic beverage (2.72×), and Web server (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See The Church of Jesus Christ of Latter-day Saints audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Church of Jesus Christ of Latter-day Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →