The Daily Beast Audience in United States

The Daily Beast logo

The Daily Beast has an estimated audience of 1,955,752 people in United States. 56.5% are female, 43.5% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: St. Ives, Stamp collecting, Product design, Historic site, Steampunk.

The average The Daily Beast fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include St. Ives, Stamp collecting, Product design, with strongest over-indexing on St. Ives (58.33× the country average). Demographically, the The Daily Beast audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of The Daily Beast fans

Demographic split for The Daily Beast audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.3
Estimated audience size1,955,752

Audience persona

The typical The Daily Beast fan in United States is more female, around 46.3 years old, with strong Individualism tendencies and a notable affinity for St. Ives.

Top regions in United States

Top regions ranked by reach for The Daily Beast in United States
RegionReachAffinity
California224,7461.04×
New York111,1921.02×
Texas101,5620.6×
Florida92,6620.7×
Washington74,7161.9×
North Carolina58,3450.99×
Pennsylvania58,1400.88×
Arizona55,4111.39×
Illinois54,4200.84×
Virginia54,0021.13×
Oregon53,6402.39×
Massachusetts52,9641.37×
New Jersey50,9951.03×
Michigan48,6210.95×
Georgia46,2720.77×
Colorado43,5521.41×
Ohio42,8300.71×
Maryland38,5091.15×
Missouri32,3491.03×
Indiana31,3730.88×
Wisconsin29,2650.99×
Minnesota27,6980.99×
Tennessee26,0020.66×
South Carolina24,1500.82×
Connecticut24,0551.23×
Kentucky20,9200.85×
Alabama18,8700.69×
New Mexico16,7761.71×
Louisiana16,2050.64×
Oklahoma15,2030.7×
Iowa13,6560.85×
Kansas12,3700.8×
Nevada11,0890.59×
Montana10,9502.02×
West Virginia10,5241.16×
Idaho9,9341.01×
New Hampshire9,8171.27×
Maine9,7181.39×
Utah8,9290.51×
Washington, District of Columbia8,7801.49×
Arkansas8,3010.52×
Nebraska7,7350.79×
Mississippi6,5250.4×
Hawaii5,9910.71×
Vermont5,4061.57×
Delaware5,3190.99×
Rhode Island4,1570.67×
North Dakota3,5000.87×
Alaska3,2280.77×
Wyoming2,3680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Daily Beast audience
BrandAffinityCategory
St. Ives58.33×Travel & Leisure
Stamp collecting13.85×Home & Garden
Product design4.56×Business & Career
Historic site9.78×Arts & Culture
Steampunk7.08×Fashion & Accessoires
Natural rubber2.22×Cars & Mobility
3D printing2.62×Technology & Electronics
Home equity1.96×Home & Garden
Jersey (fabric)17.65×Fashion & Accessoires
The Perks of Being a Wallflower (film)4.45×Movies & TV
Enfamil4.05×Kids & Family
JDSU1.78×Business & Career
Vocal harmony2.56×Music & Radio
Necktie2.86×Fashion & Accessoires
Business English3.12×Business & Career
Fairy godmother3.84×Literature
Goop2.67×Internet & Social Media
Atkins diet2.59×Health
IS (Infinite Stratos)1.92×Literature
Staycation1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Daily Beast audience
TraitClusterScore
IndividualismJOY1.85
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.74
Early Adopter MentalityPOWER1.62
Pet OwnershipJOY1.48
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for The Daily Beast
CountryShare
United States72.3%
Canada6.6%
United Kingdom3.9%

See The Daily Beast audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does The Daily Beast have in United States?

The Daily Beast has an estimated audience of 1,955,752 people in United States, concentrated in California and New York.

What is the gender split and age of The Daily Beast fans?

56.5% of The Daily Beast fans are female, 43.5% are male, with an average age of 46.3 years.

Which brands do The Daily Beast fans like most?

The Daily Beast fans show strongest brand affinity for St. Ives (58.33×), Stamp collecting (13.85×), and Product design (4.56×) over the country average.

Where do The Daily Beast fans live in United States?

The Daily Beast fans in United States are most concentrated in California (reach 224,746), New York (reach 111,192), and Texas (reach 101,562). These three regions account for the largest share of the active audience.

What other brands do The Daily Beast fans also like?

Beyond The Daily Beast itself, the audience over-indexes on Stamp collecting (13.85×), Product design (4.56×), Historic site (9.78×), and Steampunk (7.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily Beast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.