Rascasse Audience Intelligence

The Daily Beast Audience in United States

A data profile of the people who buy, follow and care about The Daily Beast in United States — modelled from more than twelve digital signal sources. The Daily Beast has an estimated audience of 2,008,829 people in United States.

#437among Website / Newspaper / Magazine in United States#175in Internet & Social Media

The average The Daily Beast fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Politico, Drudge Report, Corriere della Sera, with strongest over-indexing on Politico (41.24× the country average).

Demographically, the The Daily Beast audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Daily Beast fan in United States is more female, around 46.3 years old, with strong Individualism tendencies and a notable affinity for Politico.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Daily Beast profile in United States.

Audience size
2M
in United States
Gender
56.5%♀
43.5% male
Age
46.3
average years
Country rank
#14180
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Daily Beast

56.5% are female, 43.5% are male, average age 46.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for The Daily Beast audience in United States
MetricValue
Female56.5%
Male43.5%
Average age46.3
Estimated audience size2,008,829
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the The Daily Beast audience in United States
Age bracketShare%
16-197%
20-2912%
30-3919%
40-4925%
50+37%
Fig. 04

Worldwide distribution

72.4%

of the worldwide The Daily Beast audience comes from United States.

Worldwide audience distribution share by country for The Daily Beast
CountryShare
United States72.4%
Canada6.6%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Daily Beast audience in United States is strongest.

Fig. 05

Top regions by affinity

The Daily Beast fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K2.29×
02Montana~10K2.04×
03Washington~70K1.75×
04Maine~10K1.61×
05New Mexico~20K1.59×
06Vermont~5K1.59×
07Washington, District of Columbia~9K1.50×
08Arizona~50K1.36×
09Massachusetts~50K1.35×
10New Hampshire~10K1.31×
11Colorado~40K1.24×
12Maryland~40K1.17×
13Connecticut~20K1.14×
14Minnesota~30K1.12×
15Wisconsin~30K1.09×
16Virginia~50K1.07×
17West Virginia~10K1.07×
18Delaware~6K1.05×
19North Dakota~4K1.04×
20New Jersey~50K1.02×
21California~200K1.01×
22New York~100K1.00×
23North Carolina~60K0.98×
24Missouri~30K0.98×
25Pennsylvania~60K0.95×
26Michigan~50K0.94×
27Indiana~30K0.93×
28Kentucky~20K0.93×
29Idaho~9K0.92×
30Iowa~10K0.86×
31Illinois~50K0.84×
32Wyoming~2K0.84×
33South Carolina~20K0.82×
34Nebraska~8K0.81×
35Kansas~10K0.80×
36Alaska~3K0.80×
37Georgia~50K0.78×
38Ohio~50K0.77×
39Florida~100K0.74×
40Rhode Island~5K0.74×
41Oklahoma~20K0.72×
42Louisiana~20K0.71×
43Hawaii~6K0.71×
44Nevada~10K0.66×
45Tennessee~30K0.64×
46Alabama~20K0.63×
47Texas~100K0.61×
48Utah~10K0.59×
49Arkansas~8K0.51×
50Mississippi~7K0.45×
Fig. 06

Affinity by region

Affinity by region — The Daily Beast, United States
0.45×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Daily Beast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Daily Beast audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society41.24×
02Corriere della SeraNews32.54×
03La RepubblicaNews29.97×
04Society6Shopping20.00×
05Drudge ReportSports8.50×
06Late-night talk showMovies & TV7.78×
07Boscov'sFashion & Accessoires6.53×
08Jared LetoMovies & TV5.70×
09Bergdorf GoodmanFashion & Accessoires5.42×
10IndividualismPolitics & Society5.24×
11Bored PandaInternet & Social Media4.40×
12New York PostNews4.26×
13Tabloid (newspaper format)Literature3.77×
14Sustainable energyHome & Garden3.73×
15Emmy AwardMovies & TV3.59×
16Renewable energyBusiness & Career2.87×
17Online newspaperNews2.66×
18Trader Joe'sShopping2.11×
19TMZInternet & Social Media1.94×
20Nonprofit organizationPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Daily Beast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Daily Beast audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.50×
SustainabilityBALANCE1.89×
Pet OwnershipJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Daily Beast audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
DIY MentalityTHRILL0.93×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Daily Beast have in United States?

The Daily Beast has an estimated audience of 2,008,829 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Daily Beast fans?

56.5% of The Daily Beast fans are female, 43.5% are male, with an average age of 46.3 years.

03

Which brands do The Daily Beast fans like most?

The Daily Beast fans show strongest brand affinity for Politico (41.24×), Drudge Report (8.5×), and Corriere della Sera (32.54×) over the country average.

04

Where do The Daily Beast fans live in United States?

The Daily Beast fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Daily Beast fans also like?

Beyond The Daily Beast itself, the audience over-indexes on Drudge Report (8.5×), Corriere della Sera (32.54×), Society6 (20×), and La Repubblica (29.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily Beast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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