The Five (TV program) Audience in United States

The Five (TV program) logo

The Five (TV program) has an estimated audience of 715,509 people in United States. 45.2% are female, 54.8% are male, average age 48.5. Top regions: Florida, California, Texas. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Urban Outfitters, Emperor Entertainment Group, Mount Kilimanjaro.

The average The Five (TV program) fan in United States is 48.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Five (TV program) audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Mystery

Demographics of The Five (TV program) fans

Demographic split for The Five (TV program) audience in United States
MetricValue
Female45.2%
Male54.8%
Average age48.5
Estimated audience size715,509

Audience persona

The typical The Five (TV program) fan in United States is balanced, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Five (TV program) in United States
RegionReachAffinity
Florida54,6091.13×
California50,8360.65×
Texas50,7220.82×
New York33,0310.83×
Pennsylvania28,6611.19×
Ohio25,5691.16×
North Carolina23,1061.07×
Georgia20,8650.95×
Michigan20,6091.1×
Illinois20,5650.86×
New Jersey19,1821.05×
Virginia15,4900.89×
Wisconsin15,1911.41×
Arizona14,7871.01×
Tennessee14,4181×
Indiana13,5201.03×
South Carolina11,6091.08×
Alabama11,5391.15×
Missouri11,4550.99×
Washington11,4210.8×
Massachusetts11,2230.8×
Colorado10,8830.97×
Minnesota10,7701.05×
Louisiana9,6251.04×
Maryland8,9780.73×
Kentucky8,6560.96×
Connecticut8,0071.12×
Oklahoma7,8020.98×
Iowa7,4391.26×
Oregon7,3320.89×
Kansas6,4561.14×
Arkansas6,3181.07×
Mississippi5,6630.96×
Nevada5,4830.79×
Utah5,3050.83×
Idaho4,9411.38×
Maine3,5801.4×
Montana3,5641.8×
Nebraska3,4150.95×
West Virginia3,4031.02×
New Hampshire2,8361.01×
Hawaii2,3050.75×
New Mexico2,2440.63×
Delaware1,9781×
Rhode Island1,9480.86×
Wyoming1,5911.5×
Alaska1,4620.96×
South Dakota1,3330.81×
Washington, District of Columbia1,2990.6×
North Dakota1,1770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Five (TV program) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Urban Outfitters3.63×Shopping
Emperor Entertainment Group20×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Stop Bullying20×Politics & Society
Penn & Teller8.96×Movies & TV
Google Home6.39×Technology & Electronics
Alaska1.68×Travel & Leisure
Hatpin56.68×Fashion & Accessoires
Pro-Ject3.86×Music & Radio
Electrolyte3.97×Health
Houston County, Georgia23.99×Travel & Leisure
Hibachi6.57×Food & Beverages
Israel1.63×Travel & Leisure
Mackenzie Foy5.52×Fashion & Accessoires
Grammarly3.21×Business & Career
UK garage3.67×Music & Radio
Nebraska1.78×Travel & Leisure
Wok4.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Five (TV program) audience
TraitClusterScore
PatriotismCONSERVATISM3.01
Need for SecurityCONSERVATISM1.5
IndividualismJOY1.45
SpiritualityBALANCE1.38
TraditionCONSERVATISM1.34
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for The Five (TV program)
CountryShare
United States69.0%
Japan3.5%
United Kingdom2.5%

See The Five (TV program) audiences in other countries

More Mystery audiences in United States

Frequently asked questions

How many fans does The Five (TV program) have in United States?

The Five (TV program) has an estimated audience of 715,509 people in United States, concentrated in Florida and California.

What is the gender split and age of The Five (TV program) fans?

45.2% of The Five (TV program) fans are female, 54.8% are male, with an average age of 48.5 years.

Which brands do The Five (TV program) fans like most?

The Five (TV program) fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (20×), and Urban Outfitters (3.63×) over the country average.

Where do The Five (TV program) fans live in United States?

The Five (TV program) fans in United States are most concentrated in Florida (reach 54,609), California (reach 50,836), and Texas (reach 50,722). These three regions account for the largest share of the active audience.

What other brands do The Five (TV program) fans also like?

Beyond The Five (TV program) itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Urban Outfitters (3.63×), Emperor Entertainment Group (20×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Five (TV program). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.