The Heirs Audience in United States

The Heirs has an estimated audience of 272,003 people in United States. 59.7% are female, 40.3% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Translation, Diabetes mellitus awareness, Kuala Lumpur, Microblogging.

The average The Heirs fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Translation, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Heirs audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Heirs fans

Demographic split for The Heirs audience in United States
MetricValue
Female59.7%
Male40.3%
Average age34.5
Estimated audience size272,003

Audience persona

The typical The Heirs fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Heirs in United States
RegionReachAffinity
California66,0382.21×
Texas36,3711.56×
New York20,3991.34×
Florida20,3501.11×
Illinois10,3731.14×
Virginia10,1621.53×
New Jersey9,8541.42×
Georgia9,5211.14×
Washington8,9991.65×
North Carolina7,6650.94×
Pennsylvania7,3360.8×
Arizona6,6451.2×
Massachusetts6,5821.23×
Ohio6,5010.78×
Maryland6,1091.31×
Michigan5,4500.77×
Hawaii5,2594.5×
Minnesota4,6261.19×
Indiana4,2850.86×
Tennessee4,1950.77×
Nevada3,8851.48×
Colorado3,7010.86×
Oregon3,3191.06×
Missouri3,2590.74×
Wisconsin3,1320.77×
South Carolina2,8590.7×
Utah2,7631.13×
Louisiana2,7620.79×
Alabama2,6530.7×
Connecticut2,5610.94×
Oklahoma2,5270.84×
Kentucky2,4870.73×
Arkansas1,8790.84×
Kansas1,7510.82×
Iowa1,6870.75×
Mississippi1,5370.69×
New Mexico1,2480.92×
Idaho1,1340.83×
Nebraska9910.73×
Washington, District of Columbia6880.84×
Rhode Island6510.75×
Delaware6220.83×
New Hampshire5730.53×
Alaska5580.96×
West Virginia5050.4×
Maine4880.5×
Montana3680.49×
North Dakota3420.61×
South Dakota3160.5×
Vermont2240.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Heirs audience
BrandAffinityCategory
Autism Awareness19.03×Health
Translation28.61×Business & Career
Diabetes mellitus awareness12.48×Health
Kuala Lumpur31.88×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Yard House12.57×Food & Beverages
Income tax13.19×Business & Career
Indeed.com3.62×Business & Career
Arabian horse13.21×Pets & Animals
Enterprise Rent-A-Car4.84×Cars & Mobility
Jewellery store10.67×Fashion & Accessoires
Ford Everest33.27×Cars & Mobility
High school4.05×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Group buying10.29×Shopping
Google Maps2.51×Internet & Social Media
Capital One2.5×Business & Career
Olive Garden3.4×Food & Beverages
Otaku4.17×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Heirs audience
TraitClusterScore
Price SensitivityPREMIUM1.35
TravellingTHRILL1.31
Pet OwnershipJOY1.22
IndulgenceJOY1.17
Family OrientationCONSERVATISM1.16
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for The Heirs
CountryShare
India12.9%
United States10.6%
Indonesia8.7%

See The Heirs audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Heirs have in United States?

The Heirs has an estimated audience of 272,003 people in United States, concentrated in California and Texas.

What is the gender split and age of The Heirs fans?

59.7% of The Heirs fans are female, 40.3% are male, with an average age of 34.5 years.

Which brands do The Heirs fans like most?

The Heirs fans show strongest brand affinity for Autism Awareness (19.03×), Translation (28.61×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do The Heirs fans live in United States?

The Heirs fans in United States are most concentrated in California (reach 66,038), Texas (reach 36,371), and New York (reach 20,399). These three regions account for the largest share of the active audience.

What other brands do The Heirs fans also like?

Beyond The Heirs itself, the audience over-indexes on Translation (28.61×), Diabetes mellitus awareness (12.48×), Kuala Lumpur (31.88×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Heirs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.