Rascasse Audience Intelligence

The Heirs Audience in United States

A data profile of the people who buy, follow and care about The Heirs in United States — modelled from more than twelve digital signal sources. The Heirs has an estimated audience of 216,983 people in United States.

#1028among TV series in United States#4972among Movie / TV Show / Series in United States#9873in Movies & TV

The average The Heirs fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Translation, Kuala Lumpur, Jewellery store, with strongest over-indexing on Translation (52.4× the country average).

Demographically, the The Heirs audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Heirs fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Translation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Heirs profile in United States.

Audience size
217K
in United States
Gender
59.7%♀
40.3% male
Age
34.5
average years
Country rank
#56537
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Heirs viewers

59.7% are female, 40.3% are male, average age 34.5.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for The Heirs audience in United States
MetricValue
Female59.7%
Male40.3%
Average age34.5
Estimated audience size216,983
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the The Heirs audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3912%
40-4916%
50+17%
Fig. 04

Worldwide distribution

7.8%

of the worldwide The Heirs audience comes from United States.

Worldwide audience distribution share by country for The Heirs
CountryShare
India11.6%
Indonesia8.0%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Heirs audience in United States is strongest.

Fig. 05

Top regions by affinity

The Heirs fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K3.96×
02California~60K1.99×
03Washington~8K1.53×
04Virginia~10K1.52×
05Texas~30K1.46×
06Nevada~4K1.43×
07New Jersey~9K1.37×
08New York~20K1.27×
09Maryland~6K1.26×
10Arizona~6K1.15×
11Massachusetts~6K1.14×
12Georgia~9K1.12×
13Minnesota~4K1.12×
14Utah~3K1.12×
15Florida~20K1.08×
16Illinois~10K1.08×
17Oregon~3K1.05×
18Alaska<1K1.04×
19Connecticut~3K0.98×
20North Carolina~8K0.95×
21New Mexico~1K0.95×
22Arkansas~2K0.91×
23Rhode Island<1K0.91×
24Washington, District of Columbia<1K0.91×
25Delaware<1K0.91×
26Oklahoma~3K0.90×
27Idaho~1K0.89×
28Kansas~2K0.88×
29Indiana~4K0.87×
30North Dakota<1K0.87×
31Vermont<1K0.87×
32South Dakota<1K0.86×
33Louisiana~3K0.85×
34Nebraska~1K0.85×
35Colorado~4K0.84×
36Pennsylvania~8K0.83×
37Tennessee~5K0.83×
38Mississippi~2K0.82×
39Montana<1K0.82×
40Kentucky~3K0.81×
41Iowa~2K0.81×
42New Hampshire<1K0.81×
43Missouri~3K0.79×
44Wisconsin~3K0.79×
45Maine<1K0.79×
46Michigan~6K0.78×
47South Carolina~3K0.78×
48Alabama~3K0.78×
49West Virginia<1K0.78×
50Ohio~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Heirs, United States
0.76×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Heirs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Heirs audience
#·InterestCategoryAffinity×
01TranslationBusiness & Career52.40×
02Kuala LumpurTravel & Leisure46.18×
03Ford EverestCars & Mobility39.06×
04Arabian horsePets & Animals23.23×
05Jewellery storeFashion & Accessoires20.03×
06Yard HouseFood & Beverages13.40×
07Meghan MarkleFashion & Accessoires9.20×
08Pizza deliveryFood & Beverages8.31×
09Enterprise Rent-A-CarCars & Mobility6.46×
10OtakuLiterature5.77×
11High schoolBusiness & Career5.54×
12RedditInternet & Social Media3.02×
13CNNMovies & TV2.73×
14XInternet & Social Media2.64×
15RecipesFood & Beverages2.61×
16WalmartShopping2.61×
17Home improvementHome & Garden2.50×
18Donald TrumpPolitics & Society2.43×
19CookingFood & Beverages2.39×
20Alcoholic beveragesFood & Beverages2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Heirs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Heirs audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.98×
IndulgenceJOY1.75×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Heirs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Heirs have in United States?

The Heirs has an estimated audience of 216,983 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Heirs viewers?

59.7% of The Heirs fans are female, 40.3% are male, with an average age of 34.5 years.

03

Which brands do The Heirs fans like most?

The Heirs fans show strongest brand affinity for Translation (52.4×), Kuala Lumpur (46.18×), and Jewellery store (20.03×) over the country average.

04

Where do The Heirs fans live in United States?

The Heirs fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Heirs fans also like?

Beyond The Heirs itself, the audience over-indexes on Kuala Lumpur (46.18×), Jewellery store (20.03×), Arabian horse (23.23×), and Yard House (13.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Heirs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Heirs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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