The Hunger Games: Mockingjay – Part 1 Audience in United States

The Hunger Games: Mockingjay – Part 1 logo

The Hunger Games: Mockingjay – Part 1 has an estimated audience of 686,196 people in United States. 49.0% are female, 51.0% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Lulu 黃路梓茵, Urban Outfitters, Google Photos, Combat sport.

The average The Hunger Games: Mockingjay – Part 1 fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Dog breed (1.66× the country average). Demographically, the The Hunger Games: Mockingjay – Part 1 audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Hunger Games: Mockingjay – Part 1 fans

Demographic split for The Hunger Games: Mockingjay – Part 1 audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.2
Estimated audience size686,196

Audience persona

The typical The Hunger Games: Mockingjay – Part 1 fan in United States is balanced, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Hunger Games: Mockingjay – Part 1 in United States
RegionReachAffinity
California75,754
Texas66,8851.13×
Florida40,3030.87×
New York31,7490.83×
Illinois22,800
Ohio22,2471.05×
Pennsylvania21,7590.94×
Georgia21,106
North Carolina20,9901.02×
Michigan18,1381.01×
Virginia15,3860.92×
Tennessee15,1251.1×
Indiana14,9421.19×
Arizona14,2471.02×
New Jersey13,8140.79×
Washington13,3600.97×
Missouri12,3951.12×
Colorado11,7951.09×
Massachusetts11,6210.86×
South Carolina10,8511.05×
Wisconsin10,6921.04×
Oklahoma10,0611.32×
Minnesota10,0281.02×
Maryland9,7600.83×
Kentucky9,7511.13×
Alabama9,629
Louisiana8,9081.01×
Utah8,7731.43×
Oregon8,2061.04×
Kansas6,6871.24×
Arkansas6,5371.16×
Iowa6,4081.13×
Nevada6,3750.96×
Connecticut5,8780.85×
Mississippi5,7971.03×
Idaho4,1921.22×
Nebraska3,6621.06×
West Virginia3,6311.14×
New Mexico3,5621.04×
New Hampshire2,3460.87×
Hawaii2,2250.75×
Maine2,0940.85×
Montana1,8820.99×
Rhode Island1,7030.78×
South Dakota1,588
Delaware1,5570.82×
North Dakota1,3770.98×
Washington, District of Columbia1,3490.65×
Alaska1,3200.9×
Wyoming1,0341.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hunger Games: Mockingjay – Part 1 audience
BrandAffinityCategory
Dog breed1.66×Pets & Animals
Lulu 黃路梓茵3.16×Movies & TV
Urban Outfitters2.18×Shopping
Google Photos2.56×Technology & Electronics
Combat sport1.52×Sports
Israel1.86×Travel & Leisure
Bank account2.05×Business & Career
Goop4.06×Internet & Social Media
Nebraska Cornhuskers football2.73×Sports
Jezebel (film)5.18×Movies & TV
Home staging3.9×Home & Garden
Jesse Plemons2.55×Movies & TV
Natural rubber1.53×Cars & Mobility
Monogram2.71×Home & Garden
Grinch2.81×Movies & TV
Vocal harmony2.72×Music & Radio
Glossier3.21×Beauty & Wellness
Wok3.5×Food & Beverages
UK garage2.74×Music & Radio
Grammarly2.32×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hunger Games: Mockingjay – Part 1 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
PatriotismCONSERVATISM1.67
TraditionCONSERVATISM1.61
Urban LifestyleOPEN1.58
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for The Hunger Games: Mockingjay – Part 1
CountryShare
United States46.4%
United Kingdom10.7%
Canada6.5%

See The Hunger Games: Mockingjay – Part 1 audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Hunger Games: Mockingjay – Part 1 have in United States?

The Hunger Games: Mockingjay – Part 1 has an estimated audience of 686,196 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hunger Games: Mockingjay – Part 1 fans?

49.0% of The Hunger Games: Mockingjay – Part 1 fans are female, 51.0% are male, with an average age of 40.2 years.

Which brands do The Hunger Games: Mockingjay – Part 1 fans like most?

The Hunger Games: Mockingjay – Part 1 fans show strongest brand affinity for Dog breed (1.66×), Lulu 黃路梓茵 (3.16×), and Urban Outfitters (2.18×) over the country average.

Where do The Hunger Games: Mockingjay – Part 1 fans live in United States?

The Hunger Games: Mockingjay – Part 1 fans in United States are most concentrated in California (reach 75,754), Texas (reach 66,885), and Florida (reach 40,303). These three regions account for the largest share of the active audience.

What other brands do The Hunger Games: Mockingjay – Part 1 fans also like?

Beyond The Hunger Games: Mockingjay – Part 1 itself, the audience over-indexes on Lulu 黃路梓茵 (3.16×), Urban Outfitters (2.18×), Google Photos (2.56×), and Combat sport (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games: Mockingjay – Part 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.