Rascasse Audience Intelligence

The Hunger Games: Mockingjay – Part 1 Audience in United States

A data profile of the people who buy, follow and care about The Hunger Games: Mockingjay – Part 1 in United States — modelled from more than twelve digital signal sources. The Hunger Games: Mockingjay – Part 1 has an estimated audience of 644,190 people in United States.

#78among Action in United States#2694among Movie / TV Show / Series in United States#5869in Movies & TV

The average The Hunger Games: Mockingjay – Part 1 fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barnes & Noble, Graphic novel, Superman, with strongest over-indexing on Barnes & Noble (6.28× the country average).

Demographically, the The Hunger Games: Mockingjay – Part 1 audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hunger Games: Mockingjay – Part 1 fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Barnes & Noble.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hunger Games: Mockingjay – Part 1 profile in United States.

Audience size
644K
in United States
Gender
49.0%♀
51.0% male
Age
40.2
average years
Country rank
#31464
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hunger Games: Mockingjay – Part 1 viewers

49.0% are female, 51.0% are male, average age 40.2.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for The Hunger Games: Mockingjay – Part 1 audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.2
Estimated audience size644,190
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the The Hunger Games: Mockingjay – Part 1 audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

37.8%

of the worldwide The Hunger Games: Mockingjay – Part 1 audience comes from United States.

Worldwide audience distribution share by country for The Hunger Games: Mockingjay – Part 1
CountryShare
United States37.8%
United Kingdom9.2%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hunger Games: Mockingjay – Part 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hunger Games: Mockingjay – Part 1 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.39×
02Idaho~5K1.32×
03Oklahoma~10K1.28×
04Arkansas~7K1.21×
05Kansas~6K1.16×
06Kentucky~10K1.13×
07West Virginia~4K1.13×
08Tennessee~20K1.12×
09Indiana~10K1.12×
10Montana~2K1.10×
11Texas~60K1.09×
12Nebraska~4K1.09×
13South Dakota~2K1.09×
14Ohio~20K1.08×
15Iowa~6K1.08×
16Arizona~10K1.05×
17Missouri~10K1.05×
18Mississippi~6K1.04×
19North Dakota~1K1.04×
20Colorado~10K1.03×
21Alabama~10K1.03×
22New Mexico~4K1.03×
23Oregon~8K1.02×
24North Carolina~20K1.01×
25Michigan~20K1.01×
26Alaska~1K1.01×
27Wisconsin~10K0.99×
28California~70K0.98×
29Washington~10K0.97×
30Minnesota~9K0.96×
31Georgia~20K0.95×
32Louisiana~8K0.95×
33Pennsylvania~20K0.94×
34Nevada~6K0.94×
35New Hampshire~3K0.94×
36Illinois~20K0.93×
37South Carolina~10K0.93×
38Maine~2K0.93×
39Delaware~2K0.91×
40Vermont~1K0.90×
41Virginia~10K0.88×
42Florida~40K0.87×
43Connecticut~6K0.87×
44Rhode Island~2K0.87×
45Hawaii~2K0.84×
46Maryland~10K0.83×
47New Jersey~10K0.79×
48Massachusetts~10K0.79×
49New York~30K0.73×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — The Hunger Games: Mockingjay – Part 1, United States
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hunger Games: Mockingjay – Part 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hunger Games: Mockingjay – Part 1 audience
#·InterestCategoryAffinity×
01Political thrillerMovies & TV12.18×
02International educationBusiness & Career10.36×
03Ant-Man (film)Movies & TV9.22×
04Graphic novelLiterature7.91×
05Doctor StrangeLiterature6.66×
06Guardians of the Galaxy (film)Movies & TV6.29×
07Barnes & NobleLiterature6.28×
08Young-adult fictionLiterature5.52×
09Superhero fictionLiterature5.05×
10Psychological thrillerLiterature4.34×
11Book discussion clubLiterature3.86×
12AMC (TV channel)Movies & TV3.70×
13E-book readersTechnology & Electronics3.44×
14DC ComicsLiterature2.91×
15Broadway theatreTravel & Leisure2.64×
16PokémonGames2.37×
17SupermanMovies & TV2.10×
18Google DriveTechnology & Electronics1.90×
19Planet FitnessSports1.65×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hunger Games: Mockingjay – Part 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hunger Games: Mockingjay – Part 1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Community OrientationOPEN1.54×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hunger Games: Mockingjay – Part 1 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.80×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hunger Games: Mockingjay – Part 1 have in United States?

The Hunger Games: Mockingjay – Part 1 has an estimated audience of 644,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hunger Games: Mockingjay – Part 1 viewers?

49.0% of The Hunger Games: Mockingjay – Part 1 fans are female, 51.0% are male, with an average age of 40.2 years.

03

Which brands do The Hunger Games: Mockingjay – Part 1 fans like most?

The Hunger Games: Mockingjay – Part 1 fans show strongest brand affinity for Barnes & Noble (6.28×), Graphic novel (7.91×), and Superman (2.1×) over the country average.

04

Where do The Hunger Games: Mockingjay – Part 1 fans live in United States?

The Hunger Games: Mockingjay – Part 1 fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Hunger Games: Mockingjay – Part 1 fans also like?

Beyond The Hunger Games: Mockingjay – Part 1 itself, the audience over-indexes on Graphic novel (7.91×), Superman (2.1×), International education (10.36×), and Guardians of the Galaxy (film) (6.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games: Mockingjay – Part 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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