The Jungle Book Audience in United States

The Jungle Book logo

The Jungle Book has an estimated audience of 658,220 people in United States. 51.0% are female, 49.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Jean Paul Gaultier, The Incredibles, Harry Potter, Disneyland, Disney Princess.

The average The Jungle Book fan in United States is 34.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jean Paul Gaultier, The Incredibles, Harry Potter, with strongest over-indexing on Jean Paul Gaultier (24.64× the country average). Demographically, the The Jungle Book audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Jungle Book fans

Demographic split for The Jungle Book audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.1
Estimated audience size658,220

Audience persona

The typical The Jungle Book fan in United States is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for The Jungle Book in United States
RegionReachAffinity
California81,4051.12×
Texas63,3121.12×
Florida43,5710.98×
New York34,3080.93×
Illinois22,8111.04×
Pennsylvania21,0120.95×
North Carolina20,1891.02×
Ohio19,6110.97×
Georgia19,2520.95×
Michigan17,6961.03×
Arizona17,4481.3×
Virginia14,1710.88×
New Jersey14,1210.84×
Tennessee14,1031.07×
Washington14,0531.06×
Massachusetts13,6231.05×
Indiana12,7351.06×
Missouri11,3111.07×
Alabama10,4101.13×
Colorado10,0170.97×
Maryland9,9420.88×
South Carolina9,4130.95×
Wisconsin9,2510.93×
Louisiana8,8881.05×
Minnesota8,7450.93×
Oklahoma8,6931.19×
Kentucky8,3821.02×
Oregon7,8581.04×
Utah7,1071.21×
Connecticut6,4000.97×
Arkansas6,1341.13×
Nevada6,0350.95×
Mississippi5,7201.05×
Iowa5,6941.05×
Kansas5,6061.08×
New Mexico3,6311.1×
Idaho3,5951.09×
Nebraska3,4041.03×
West Virginia2,9480.96×
New Hampshire2,4180.93×
Maine2,3410.99×
Hawaii2,2960.81×
Rhode Island1,8450.88×
Montana1,8351×
Delaware1,5060.83×
Alaska1,4651.04×
Washington, District of Columbia1,4070.71×
South Dakota1,3850.91×
North Dakota1,1990.89×
Vermont1,0820.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Jungle Book audience
BrandAffinityCategory
Jean Paul Gaultier24.64×Fashion & Accessoires
The Incredibles23.14×Movies & TV
Harry Potter3.78×Movies & TV
Disneyland4.99×Travel & Leisure
Disney Princess8.12×Kids & Family
Mickey Mouse9.03×Movies & TV
Daniel Radcliffe11.95×Movies & TV
Christmas decoration7×Home & Garden
Christmas market8.3×Food & Beverages
Animated movies2.48×Movies & TV
Chris Hemsworth7×Movies & TV
Kia Sportage11.84×Cars & Mobility
Urban Outfitters3.33×Shopping
Samuel L. Jackson7.22×Movies & TV
Zootopia5.53×Movies & TV
Nordstrom1.89×Shopping
Action movies1.8×Movies & TV
Las Vegas2×Travel & Leisure
Back to the Future5.92×Movies & TV
Disney Store4.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Jungle Book audience
TraitClusterScore
PatriotismCONSERVATISM3.58
LGBTQ+ IdentityOPEN1.79
MindfulnessBALANCE1.37
Luxury OrientationPREMIUM1.27
Risk AppetiteTHRILL1.18
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for The Jungle Book
CountryShare
United States26.1%
India9.8%
United Kingdom5.2%

See The Jungle Book audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Jungle Book have in United States?

The Jungle Book has an estimated audience of 658,220 people in United States, concentrated in California and Texas.

What is the gender split and age of The Jungle Book fans?

51.0% of The Jungle Book fans are female, 49.0% are male, with an average age of 34.1 years.

Which brands do The Jungle Book fans like most?

The Jungle Book fans show strongest brand affinity for Jean Paul Gaultier (24.64×), The Incredibles (23.14×), and Harry Potter (3.78×) over the country average.

Where do The Jungle Book fans live in United States?

The Jungle Book fans in United States are most concentrated in California (reach 81,405), Texas (reach 63,312), and Florida (reach 43,571). These three regions account for the largest share of the active audience.

What other brands do The Jungle Book fans also like?

Beyond The Jungle Book itself, the audience over-indexes on The Incredibles (23.14×), Harry Potter (3.78×), Disneyland (4.99×), and Disney Princess (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Jungle Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.