Rascasse Audience Intelligence

The Jungle Book Audience in United States

A data profile of the people who buy, follow and care about The Jungle Book in United States — modelled from more than twelve digital signal sources. The Jungle Book has an estimated audience of 670,560 people in United States.

#592among TV series in United States#2602among Movie / TV Show / Series in United States#5705in Movies & TV

The average The Jungle Book fan in United States is 34.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Incredibles, Daniel Radcliffe, Disneyland, with strongest over-indexing on The Incredibles (43.88× the country average).

Demographically, the The Jungle Book audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Jungle Book fan in United States is balanced, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for The Incredibles.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Jungle Book profile in United States.

Audience size
671K
in United States
Gender
51.0%♀
49.0% male
Age
34.1
average years
Country rank
#30676
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Jungle Book viewers

51.0% are female, 49.0% are male, average age 34.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for The Jungle Book audience in United States
MetricValue
Female51.0%
Male49.0%
Average age34.1
Estimated audience size670,560
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the The Jungle Book audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4914%
50+14%
Fig. 04

Worldwide distribution

23.2%

of the worldwide The Jungle Book audience comes from United States.

Worldwide audience distribution share by country for The Jungle Book
CountryShare
United States23.2%
India8.3%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Jungle Book audience in United States is strongest.

Fig. 05

Top regions by affinity

The Jungle Book fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.26×
02Utah~7K1.18×
03Oklahoma~9K1.17×
04Alabama~10K1.15×
05Arkansas~6K1.15×
06New Mexico~4K1.13×
07Alaska~2K1.13×
08Idaho~4K1.11×
09Mississippi~6K1.08×
10California~80K1.07×
11Texas~60K1.07×
12Kansas~6K1.07×
13Louisiana~9K1.06×
14Montana~2K1.06×
15Tennessee~10K1.05×
16Missouri~10K1.05×
17Nebraska~3K1.05×
18Iowa~6K1.04×
19Massachusetts~10K1.03×
20Oregon~8K1.03×
21Washington~10K1.02×
22Indiana~10K1.02×
23Kentucky~8K1.02×
24West Virginia~3K1.01×
25Maine~2K1.01×
26South Dakota~2K1.00×
27Michigan~20K0.99×
28Illinois~20K0.98×
29North Carolina~20K0.98×
30North Dakota~1K0.98×
31Vermont~1K0.97×
32South Carolina~9K0.96×
33Connecticut~6K0.96×
34New Hampshire~2K0.96×
35Florida~40K0.95×
36Ohio~20K0.95×
37Nevada~6K0.94×
38Pennsylvania~20K0.93×
39Georgia~20K0.93×
40Colorado~10K0.93×
41Wisconsin~9K0.93×
42Rhode Island~2K0.92×
43Minnesota~9K0.90×
44New York~30K0.89×
45Maryland~10K0.87×
46Delaware~2K0.87×
47Virginia~10K0.86×
48Hawaii~2K0.83×
49New Jersey~10K0.82×
50Washington, District of Columbia~1K0.73×
Fig. 06

Affinity by region

Affinity by region — The Jungle Book, United States
0.73×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Jungle Book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Jungle Book audience
#·InterestCategoryAffinity×
01The IncrediblesMovies & TV43.88×
02Daniel RadcliffeMovies & TV19.03×
03Christmas marketFood & Beverages12.36×
04Mickey MouseMovies & TV11.96×
05Samuel L. JacksonMovies & TV9.62×
06Disney PrincessKids & Family8.53×
07Chris HemsworthMovies & TV8.38×
08Christmas decorationHome & Garden7.34×
09DisneylandTravel & Leisure5.81×
10Harry PotterMovies & TV4.07×
11NordstromShopping3.77×
12Animated moviesMovies & TV3.10×
13EtsyFashion & Accessoires3.02×
14CouponsShopping2.28×
15Home improvementHome & Garden2.26×
16PinterestInternet & Social Media2.10×
17CookingFood & Beverages2.09×
18Alcoholic beveragesFood & Beverages2.01×
19RecipesFood & Beverages2.01×
20WalmartShopping1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Jungle Book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Jungle Book audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.69×
IndulgenceJOY1.65×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Jungle Book audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
ExtroversionTHRILL0.85×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Jungle Book have in United States?

The Jungle Book has an estimated audience of 670,560 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Jungle Book viewers?

51.0% of The Jungle Book fans are female, 49.0% are male, with an average age of 34.1 years.

03

Which brands do The Jungle Book fans like most?

The Jungle Book fans show strongest brand affinity for The Incredibles (43.88×), Daniel Radcliffe (19.03×), and Disneyland (5.81×) over the country average.

04

Where do The Jungle Book fans live in United States?

The Jungle Book fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Jungle Book fans also like?

Beyond The Jungle Book itself, the audience over-indexes on Daniel Radcliffe (19.03×), Disneyland (5.81×), Mickey Mouse (11.96×), and Harry Potter (4.07×) compared to the United States average.

Appendix

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See The Jungle Book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Jungle Book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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