The Maxx Audience in United States

The Maxx has an estimated audience of 374,445 people in United States. 40.1% are female, 59.9% are male, average age 27.4. Top regions: Texas, California, Florida. Top brand affinities: YouTube Music, Frito-Lay, Kohl's, Stranger Things, San Pellegrino.

The average The Maxx fan in United States is 27.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include YouTube Music, Frito-Lay, Kohl's, with strongest over-indexing on YouTube Music (3.2× the country average). Demographically, the The Maxx audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of The Maxx fans

Demographic split for The Maxx audience in United States
MetricValue
Female40.1%
Male59.9%
Average age27.4
Estimated audience size374,445

Audience persona

The typical The Maxx fan in United States is more male, around 27.4 years old, with strong Sports Activity tendencies and a notable affinity for YouTube Music.

Top regions in United States

Top regions ranked by reach for The Maxx in United States
RegionReachAffinity
Texas53,1971.65×
California46,9931.14×
Florida24,0040.95×
New York19,3480.92×
Illinois13,2721.06×
Pennsylvania12,5711×
Georgia12,0921.05×
North Carolina11,5101.02×
Ohio11,2970.98×
Arizona9,9431.3×
Michigan9,5010.97×
Washington8,6391.15×
Virginia8,4330.92×
New Jersey8,3010.87×
Tennessee7,4690.99×
Indiana6,9351.01×
Massachusetts6,7890.92×
Colorado6,4671.1×
Maryland6,0580.94×
Missouri5,9540.99×
Oregon5,7401.34×
Oklahoma5,6491.36×
Kentucky5,3431.14×
Louisiana5,2821.09×
South Carolina5,2750.94×
Wisconsin4,9030.87×
Alabama4,8570.93×
Minnesota4,7990.89×
Nevada4,0671.12×
Connecticut3,8671.03×
Kansas3,1081.05×
Arkansas2,9930.97×
Iowa2,9500.96×
Utah2,9110.87×
Mississippi2,8260.92×
Nebraska2,5341.35×
New Mexico2,4001.28×
West Virginia1,7791.02×
Idaho1,6980.9×
New Hampshire1,3430.91×
Hawaii1,2530.78×
Rhode Island1,2021.01×
Maine1,1180.83×
Montana8850.85×
Alaska8651.08×
Delaware7990.77×
Washington, District of Columbia7230.64×
South Dakota6680.77×
North Dakota5750.75×
Vermont5150.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Maxx audience
BrandAffinityCategory
YouTube Music3.2×Internet & Social Media
Frito-Lay7.92×Food & Beverages
Kohl's1.6×Shopping
Stranger Things2.25×Movies & TV
San Pellegrino10.91×Food & Beverages
Doritos7.69×Food & Beverages
Whole Foods Market1.55×Shopping
NBA playoffs2.05×Sports
Norwegian Cruise Line3.21×Travel & Leisure
Candy Crush Saga2.92×Games
Five Guys1.6×Food & Beverages
Lana Del Rey2.97×Music & Radio
Post Malone2.65×Music & Radio
Travis Scott2.16×Music & Radio
The Open Championship1.61×Sports
Aritzia1.59×Fashion & Accessoires
Psychedelic music2.52×Music & Radio
Polo Ralph Lauren2.75×Fashion & Accessoires
Royal Caribbean International3.14×Travel & Leisure
Young Thug2.43×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Maxx audience
TraitClusterScore
Sports ActivityPOWER1.13
Luxury OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for The Maxx
CountryShare
United States55.7%
Brazil10.4%
Mexico5.7%

See The Maxx audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does The Maxx have in United States?

The Maxx has an estimated audience of 374,445 people in United States, concentrated in Texas and California.

What is the gender split and age of The Maxx fans?

40.1% of The Maxx fans are female, 59.9% are male, with an average age of 27.4 years.

Which brands do The Maxx fans like most?

The Maxx fans show strongest brand affinity for YouTube Music (3.2×), Frito-Lay (7.92×), and Kohl's (1.6×) over the country average.

Where do The Maxx fans live in United States?

The Maxx fans in United States are most concentrated in Texas (reach 53,197), California (reach 46,993), and Florida (reach 24,004). These three regions account for the largest share of the active audience.

What other brands do The Maxx fans also like?

Beyond The Maxx itself, the audience over-indexes on Frito-Lay (7.92×), Kohl's (1.6×), Stranger Things (2.25×), and San Pellegrino (10.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.