Rascasse Audience Intelligence

The Maxx Audience in United States

A data profile of the people who buy, follow and care about The Maxx in United States — modelled from more than twelve digital signal sources. The Maxx has an estimated audience of 305,927 people in United States.

#28among Comics in United States#577among Book / Manga / Comic in United States#1228in Literature

The average The Maxx fan in United States is 27.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Frito-Lay, Doritos, San Pellegrino, with strongest over-indexing on Frito-Lay (6.65× the country average).

Demographically, the The Maxx audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Maxx fan in United States is more male, around 27.4 years old, with strong Sports Activity tendencies and a notable affinity for Frito-Lay.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Maxx profile in United States.

Audience size
306K
in United States
Gender
40.1%♀
59.9% male
Age
27.4
average years
Country rank
#47869
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Maxx fans

40.1% are female, 59.9% are male, average age 27.4.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for The Maxx audience in United States
MetricValue
Female40.1%
Male59.9%
Average age27.4
Estimated audience size305,927
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the The Maxx audience in United States
Age bracketShare%
16-1960%
20-2915%
30-3910%
40-4910%
50+5%
Fig. 04

Worldwide distribution

50.4%

of the worldwide The Maxx audience comes from United States.

Worldwide audience distribution share by country for The Maxx
CountryShare
United States50.4%
Brazil11.6%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Maxx audience in United States is strongest.

Fig. 05

Top regions by affinity

The Maxx fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.46×
02New Mexico~2K1.33×
03Oklahoma~5K1.30×
04Oregon~5K1.27×
05Arizona~9K1.23×
06Nebraska~2K1.18×
07Kentucky~5K1.17×
08California~50K1.16×
09West Virginia~2K1.16×
10Alaska<1K1.15×
11Arkansas~3K1.13×
12Washington~8K1.11×
13Nevada~4K1.10×
14Colorado~6K1.07×
15Louisiana~5K1.05×
16Kansas~3K1.05×
17Connecticut~4K1.04×
18Rhode Island~1K1.03×
19Illinois~10K0.99×
20Indiana~7K0.99×
21Georgia~10K0.98×
22Mississippi~3K0.98×
23Idaho~2K0.98×
24Missouri~6K0.97×
25Pennsylvania~10K0.96×
26South Carolina~5K0.96×
27New Hampshire~1K0.96×
28Maine~1K0.96×
29Michigan~9K0.95×
30Tennessee~7K0.95×
31Florida~20K0.94×
32North Carolina~10K0.94×
33Montana<1K0.94×
34Ohio~10K0.93×
35Utah~3K0.93×
36Virginia~8K0.92×
37Maryland~6K0.92×
38Alabama~5K0.91×
39South Dakota<1K0.91×
40North Dakota<1K0.91×
41Vermont<1K0.91×
42Massachusetts~7K0.90×
43Iowa~3K0.90×
44New Jersey~8K0.86×
45Hawaii~1K0.86×
46Delaware<1K0.86×
47New York~20K0.85×
48Minnesota~5K0.85×
49Wisconsin~5K0.84×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — The Maxx, United States
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Maxx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Maxx audience
#·InterestCategoryAffinity×
01San PellegrinoFood & Beverages8.04×
02Frito-LayFood & Beverages6.65×
03DoritosFood & Beverages6.19×
04Royal Caribbean InternationalTravel & Leisure2.85×
05Norwegian Cruise LineTravel & Leisure2.81×
06Lana Del ReyMusic & Radio1.93×
07Lush (company)Beauty & Wellness1.81×
08Candy Crush SagaGames1.73×
09Stephen CurrySports1.71×
10YouTube MusicInternet & Social Media1.70×
11Cracker Barrel Old Country StoreFood & Beverages1.67×
12Neiman MarcusFashion & Accessoires1.59×
1324 Hour FitnessSports1.59×
14Stranger ThingsMovies & TV1.56×
15HomeGoodsHome & Garden1.56×
16Saks Fifth AvenueShopping1.54×
17Bloomingdale'sShopping1.53×
18Dick's Sporting GoodsSports1.53×
19Polo Ralph LaurenFashion & Accessoires1.53×
20H-E-BShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Maxx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Maxx audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Maxx audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Maxx have in United States?

The Maxx has an estimated audience of 305,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Maxx fans?

40.1% of The Maxx fans are female, 59.9% are male, with an average age of 27.4 years.

03

Which brands do The Maxx fans like most?

The Maxx fans show strongest brand affinity for Frito-Lay (6.65×), Doritos (6.19×), and San Pellegrino (8.04×) over the country average.

04

Where do The Maxx fans live in United States?

The Maxx fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Maxx fans also like?

Beyond The Maxx itself, the audience over-indexes on Doritos (6.19×), San Pellegrino (8.04×), YouTube Music (1.7×), and Stranger Things (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Maxx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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