The Nation (Nigeria) Audience in United States
The Nation (Nigeria) has an estimated audience of 514,822 people in United States. 44.1% are female, 55.9% are male, average age 40.8. Top regions: Virginia, California, New York. Top brand affinities: Progressive rock, Nuts (film), Janitor, Product design, Hebe.
The average The Nation (Nigeria) fan in United States is 40.8 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include Progressive rock, Nuts (film), Janitor, with strongest over-indexing on Progressive rock (7.43× the country average). Demographically, the The Nation (Nigeria) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Nation (Nigeria) fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.8 |
| Estimated audience size | 514,822 |
Audience persona
The typical The Nation (Nigeria) fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 68,402 | 5.45× |
| California | 59,005 | 1.04× |
| New York | 52,983 | 1.84× |
| Illinois | 18,966 | 1.11× |
| Texas | 18,895 | 0.43× |
| Florida | 17,179 | 0.49× |
| Pennsylvania | 16,757 | 0.97× |
| Georgia | 15,794 | 1× |
| Massachusetts | 15,661 | 1.54× |
| Ohio | 13,952 | 0.88× |
| Washington | 12,790 | 1.24× |
| New Jersey | 11,579 | 0.88× |
| Maryland | 11,120 | 1.26× |
| Michigan | 10,978 | 0.82× |
| North Carolina | 10,445 | 0.67× |
| Oregon | 10,108 | 1.71× |
| Colorado | 9,043 | 1.11× |
| Wisconsin | 8,937 | 1.15× |
| Minnesota | 8,596 | 1.17× |
| Arizona | 7,656 | 0.73× |
| Indiana | 7,290 | 0.78× |
| Connecticut | 7,046 | 1.36× |
| Tennessee | 6,197 | 0.6× |
| Missouri | 5,388 | 0.65× |
| Washington, District of Columbia | 5,100 | 3.3× |
| Kentucky | 4,902 | 0.76× |
| Iowa | 3,866 | 0.91× |
| South Carolina | 3,861 | 0.5× |
| New Mexico | 3,856 | 1.49× |
| Oklahoma | 3,662 | 0.64× |
| Louisiana | 3,448 | 0.52× |
| Kansas | 3,234 | 0.8× |
| Alabama | 3,233 | 0.45× |
| New Hampshire | 3,145 | 1.55× |
| Nevada | 2,732 | 0.55× |
| Utah | 2,523 | 0.55× |
| Rhode Island | 2,489 | 1.52× |
| Maine | 2,321 | 1.26× |
| Vermont | 1,830 | 2.03× |
| Arkansas | 1,725 | 0.41× |
| Mississippi | 1,642 | 0.39× |
| Montana | 1,352 | 0.95× |
| Hawaii | 1,343 | 0.61× |
| Idaho | 1,293 | 0.5× |
| West Virginia | 1,071 | 0.45× |
| Nebraska | 1,011 | 0.39× |
| Alaska | 972 | 0.88× |
| Delaware | 962 | 0.68× |
| South Dakota | 527 | 0.44× |
| North Dakota | 365 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 7.43× | Music & Radio |
| Nuts (film) | 20× | Movies & TV |
| Janitor | 19.76× | Home & Garden |
| Product design | 4.81× | Business & Career |
| Hebe | 15.11× | Home & Garden |
| Pro-Ject | 8.58× | Music & Radio |
| Mothercare | 5.93× | Kids & Family |
| Emperor Entertainment Group | 20× | Business & Career |
| Penn & Teller | 11.9× | Movies & TV |
| Voter registration | 6.7× | Politics & Society |
| Home construction | 2× | Home & Garden |
| Bully (2011 film) | 8.98× | Movies & TV |
| Iowa Hawkeyes | 10.33× | Sports |
| Laneige | 6.57× | Beauty & Wellness |
| Dental hygienist | 8.07× | Health |
| Urban Outfitters | 2.19× | Shopping |
| YouTube Red | 20× | Movies & TV |
| Indigenous Australian art | 14.75× | Arts & Culture |
| Home equity | 1.89× | Home & Garden |
| Isometric exercise | 8.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.01 |
| Risk Appetite | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.5% |
| United Kingdom | 19.4% |
| Canada | 11.3% |
See The Nation (Nigeria) audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does The Nation (Nigeria) have in United States?
The Nation (Nigeria) has an estimated audience of 514,822 people in United States, concentrated in Virginia and California.
What is the gender split and age of The Nation (Nigeria) fans?
44.1% of The Nation (Nigeria) fans are female, 55.9% are male, with an average age of 40.8 years.
Which brands do The Nation (Nigeria) fans like most?
The Nation (Nigeria) fans show strongest brand affinity for Progressive rock (7.43×), Nuts (film) (20×), and Janitor (19.76×) over the country average.
Where do The Nation (Nigeria) fans live in United States?
The Nation (Nigeria) fans in United States are most concentrated in Virginia (reach 68,402), California (reach 59,005), and New York (reach 52,983). These three regions account for the largest share of the active audience.
What other brands do The Nation (Nigeria) fans also like?
Beyond The Nation (Nigeria) itself, the audience over-indexes on Nuts (film) (20×), Janitor (19.76×), Product design (4.81×), and Hebe (15.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Nation (Nigeria). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.