The Nation (Nigeria) Audience in United States

The Nation (Nigeria) has an estimated audience of 514,822 people in United States. 44.1% are female, 55.9% are male, average age 40.8. Top regions: Virginia, California, New York. Top brand affinities: Time management, Molly Ringwald, Cath Kidston, Hair Extensions, Western Union.

The average The Nation (Nigeria) fan in United States is 40.8 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include Time management, Molly Ringwald, Cath Kidston, with strongest over-indexing on Time management (15× the country average). Demographically, the The Nation (Nigeria) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Nation (Nigeria) fans

Demographic split for The Nation (Nigeria) audience in United States
MetricValue
Female44.1%
Male55.9%
Average age40.8
Estimated audience size514,822

Audience persona

The typical The Nation (Nigeria) fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Time management.

Top regions in United States

Top regions ranked by reach for The Nation (Nigeria) in United States
RegionReachAffinity
Virginia68,4025.45×
California59,0051.04×
New York52,9831.84×
Illinois18,9661.11×
Texas18,8950.43×
Florida17,1790.49×
Pennsylvania16,7570.97×
Georgia15,7941×
Massachusetts15,6611.54×
Ohio13,9520.88×
Washington12,7901.24×
New Jersey11,5790.88×
Maryland11,1201.26×
Michigan10,9780.82×
North Carolina10,4450.67×
Oregon10,1081.71×
Colorado9,0431.11×
Wisconsin8,9371.15×
Minnesota8,5961.17×
Arizona7,6560.73×
Indiana7,2900.78×
Connecticut7,0461.36×
Tennessee6,1970.6×
Missouri5,3880.65×
Washington, District of Columbia5,1003.3×
Kentucky4,9020.76×
Iowa3,8660.91×
South Carolina3,8610.5×
New Mexico3,8561.49×
Oklahoma3,6620.64×
Louisiana3,4480.52×
Kansas3,2340.8×
Alabama3,2330.45×
New Hampshire3,1451.55×
Nevada2,7320.55×
Utah2,5230.55×
Rhode Island2,4891.52×
Maine2,3211.26×
Vermont1,8302.03×
Arkansas1,7250.41×
Mississippi1,6420.39×
Montana1,3520.95×
Hawaii1,3430.61×
Idaho1,2930.5×
West Virginia1,0710.45×
Nebraska1,0110.39×
Alaska9720.88×
Delaware9620.68×
South Dakota5270.44×
North Dakota3650.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nation (Nigeria) audience
BrandAffinityCategory
Time management15×Business & Career
Molly Ringwald20×Movies & TV
Cath Kidston19.76×Fashion & Accessoires
Hair Extensions5.98×Beauty & Wellness
Western Union8.32×Business & Career
Paddy Power41.52×Games
Les Échos121.65×News
Bank of America3.24×Business & Career
Google Drive3.26×Technology & Electronics
Ronaldinho20×Sports
RB Leipzig29.04×Sports
Borussia Dortmund14.52×Sports
Primeira Liga20×Sports
CheapOair9.56×Travel & Leisure
Google Maps2.75×Internet & Social Media
Indeed.com2.77×Business & Career
Capital One2.53×Business & Career
Kia Sportage12.8×Cars & Mobility
JetBlue4.28×Travel & Leisure
Le Monde20.37×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nation (Nigeria) audience
TraitClusterScore
PatriotismCONSERVATISM2.01
Risk AppetiteTHRILL1.24
Need for SecurityCONSERVATISM1.24
Luxury OrientationPREMIUM1.24
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Nation (Nigeria)
CountryShare
United States48.5%
United Kingdom19.4%
Canada11.3%

See The Nation (Nigeria) audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Nation (Nigeria) have in United States?

The Nation (Nigeria) has an estimated audience of 514,822 people in United States, concentrated in Virginia and California.

What is the gender split and age of The Nation (Nigeria) fans?

44.1% of The Nation (Nigeria) fans are female, 55.9% are male, with an average age of 40.8 years.

Which brands do The Nation (Nigeria) fans like most?

The Nation (Nigeria) fans show strongest brand affinity for Time management (15×), Molly Ringwald (20×), and Cath Kidston (19.76×) over the country average.

Where do The Nation (Nigeria) fans live in United States?

The Nation (Nigeria) fans in United States are most concentrated in Virginia (reach 68,402), California (reach 59,005), and New York (reach 52,983). These three regions account for the largest share of the active audience.

What other brands do The Nation (Nigeria) fans also like?

Beyond The Nation (Nigeria) itself, the audience over-indexes on Molly Ringwald (20×), Cath Kidston (19.76×), Hair Extensions (5.98×), and Western Union (8.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nation (Nigeria). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.