The Nightingales Audience in United States

The Nightingales logo

The Nightingales has an estimated audience of 1,185,989 people in United States. 21.6% are female, 78.4% are male, average age 34.6. Top brand affinities: Natural rubber, Bank account, Collectable, Combat sport, Urban Outfitters.

Top brand affinities include Natural rubber, Bank account, Collectable, with strongest over-indexing on Natural rubber (3.44× the country average). Demographically, the The Nightingales audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of The Nightingales fans

Demographic split for The Nightingales audience in United States
MetricValue
Female21.6%
Male78.4%
Average age34.6
Estimated audience size1,185,989

Audience persona

The typical The Nightingales fan in United States is more male, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Nightingales audience
BrandAffinityCategory
Natural rubber3.44×Cars & Mobility
Bank account2.99×Business & Career
Collectable1.58×Kids & Family
Combat sport1.52×Sports
Urban Outfitters1.54×Shopping
Vocal harmony3.54×Music & Radio
JDSU2.14×Business & Career
Regional styles of Mexican music1.78×Music & Radio
Historic site2.63×Arts & Culture
Noodle (Gorillaz)2.12×Music & Radio
Governor of Michigan4.36×Politics & Society
Fairy godmother4.36×Literature
Urban horticulture2.1×Home & Garden
Staycation1.89×Home & Garden
Goop3.06×Internet & Social Media
Home staging2.91×Home & Garden
Mothercare1.68×Kids & Family
Stamp collecting2.41×Home & Garden
Grinch1.96×Movies & TV
Voter registration2.28×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Nightingales audience
TraitClusterScore
SustainabilityBALANCE2.16
Luxury OrientationPREMIUM1.93
LGBTQ+ IdentityOPEN1.92
Design AffinityPREMIUM1.89
Sports ActivityPOWER1.73
Early Adopter MentalityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for The Nightingales
CountryShare
United States49.4%
United Kingdom23.3%
Canada5.4%

See The Nightingales audiences in other countries

More New wave audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nightingales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.