The Observer Audience in United States

Demographics of The Observer fans

Audience persona

The typical The Observer fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Observer audiences in other countries

• The Observer — Germany
• The Observer — United Kingdom
• The Observer — France
• The Observer — Italy
• The Observer — Spain
• The Observer — Brazil
• The Observer — Japan
• The Observer — South Korea
• The Observer — India

More Newspaper audiences in United States

• Daily Mail (29,908,619)
• USA Today (29,601,747)
• The New York Times (22,809,718)
• New York Post (21,865,356)
• The Washington Post (18,987,096)

Frequently asked questions

How many fans does The Observer have in United States?

The Observer has an estimated audience of 791,709 people in United States, concentrated in New York and Florida.

What is the gender split and age of The Observer fans?

52.4% of The Observer fans are female, 47.6% are male, with an average age of 43.0 years.

Which brands do The Observer fans like most?

The Observer fans show strongest brand affinity for Bob Evans (11.03×), Drudge Report (4.34×), and MSN (2.3×) over the country average.

Where do The Observer fans live in United States?

The Observer fans in United States are most concentrated in New York (reach 101,921), Florida (reach 83,049), and California (reach 75,846). These three regions account for the largest share of the active audience.

What other brands do The Observer fans also like?

Beyond The Observer itself, the audience over-indexes on Drudge Report (4.34×), MSN (2.3×), Chase (bank) (2.72×), and Georgia O'Keeffe (11.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Observer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.