Rascasse Audience Intelligence

The Observer Audience in United States

A data profile of the people who buy, follow and care about The Observer in United States — modelled from more than twelve digital signal sources. The Observer has an estimated audience of 790,572 people in United States.

#94among Newspaper in United States#875among Website / Newspaper / Magazine in United States#218in News

The average The Observer fan in United States is 43.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Bob Evans, Sustainable energy, Renewable energy, with strongest over-indexing on Bob Evans (13.71× the country average).

Demographically, the The Observer audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Observer fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Bob Evans.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Observer profile in United States.

Audience size
791K
in United States
Gender
52.4%♀
47.6% male
Age
43.0
average years
Country rank
#27683
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Observer

52.4% are female, 47.6% are male, average age 43.0.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for The Observer audience in United States
MetricValue
Female52.4%
Male47.6%
Average age43.0
Estimated audience size790,572
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the The Observer audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

17.8%

of the worldwide The Observer audience comes from United States.

Worldwide audience distribution share by country for The Observer
CountryShare
United Kingdom44.7%
United States17.8%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Observer audience in United States is strongest.

Fig. 05

Top regions by affinity

The Observer fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~40K3.04×
02New Jersey~60K2.89×
03New York~90K2.10×
04Rhode Island~5K1.94×
05Oregon~20K1.86×
06Washington, District of Columbia~4K1.54×
07Florida~80K1.44×
08Connecticut~8K1.06×
09Washington~20K1.05×
10Massachusetts~20K1.05×
11Alaska~2K1.03×
12Vermont~1K1.03×
13West Virginia~4K1.02×
14Maine~3K1.00×
15New Mexico~4K0.99×
16North Dakota~2K0.99×
17Alabama~10K0.98×
18New Hampshire~3K0.98×
19Iowa~6K0.97×
20South Dakota~2K0.97×
21Delaware~2K0.96×
22Montana~2K0.94×
23Illinois~20K0.92×
24Maryland~10K0.92×
25Idaho~4K0.90×
26Hawaii~3K0.90×
27Nebraska~3K0.88×
28California~80K0.87×
29Michigan~20K0.87×
30Mississippi~6K0.87×
31Arkansas~6K0.86×
32Louisiana~9K0.85×
33Oklahoma~7K0.85×
34Ohio~20K0.84×
35South Carolina~10K0.84×
36Kansas~5K0.84×
37Virginia~20K0.83×
38Kentucky~8K0.82×
39Nevada~6K0.81×
40Utah~6K0.81×
41Georgia~20K0.80×
42Pennsylvania~20K0.79×
43Tennessee~10K0.79×
44Colorado~10K0.79×
45Arizona~10K0.78×
46Wisconsin~9K0.78×
47Minnesota~9K0.78×
48North Carolina~20K0.77×
49Missouri~10K0.76×
50Texas~50K0.73×
Fig. 06

Affinity by region

Affinity by region — The Observer, United States
0.73×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Observer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Observer audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages13.71×
02VoltaireLiterature13.71×
03Alvin and the ChipmunksMusic & Radio6.56×
04Sustainable energyHome & Garden5.88×
05PoliticoPolitics & Society4.92×
06Renewable energyBusiness & Career4.38×
07Drudge ReportSports4.06×
08LegoKids & Family2.93×
09New York PostNews2.90×
10FedExBusiness & Career2.89×
11InnovationBusiness & Career2.68×
12Online newspaperNews2.67×
13Solar energyHome & Garden2.36×
14Ace HardwareHome & Garden2.32×
15RedditInternet & Social Media1.83×
16Mortgage loansBusiness & Career1.83×
17Trader Joe'sShopping1.78×
18PinterestInternet & Social Media1.60×
19AirbnbTravel & Leisure1.57×
20PodcastMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Observer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Observer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SustainabilityBALANCE1.98×
IndividualismJOY1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Observer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Observer have in United States?

The Observer has an estimated audience of 790,572 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of The Observer fans?

52.4% of The Observer fans are female, 47.6% are male, with an average age of 43.0 years.

03

Which brands do The Observer fans like most?

The Observer fans show strongest brand affinity for Bob Evans (13.71×), Sustainable energy (5.88×), and Renewable energy (4.38×) over the country average.

04

Where do The Observer fans live in United States?

The Observer fans in United States are most concentrated in New York (reach ~90K), Florida (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Observer fans also like?

Beyond The Observer itself, the audience over-indexes on Sustainable energy (5.88×), Renewable energy (4.38×), Drudge Report (4.06×), and FedEx (2.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Observer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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