The Order Audience in United States

The Order has an estimated audience of 887,233 people in United States. 55.9% are female, 44.1% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Night at the Museum, Naomi Scott, Candice Patton, D&R, Google Maps.

The average The Order fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Night at the Museum, Naomi Scott, Candice Patton, with strongest over-indexing on Night at the Museum (147.05× the country average). Demographically, the The Order audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Order fans

Demographic split for The Order audience in United States
MetricValue
Female55.9%
Male44.1%
Average age37.2
Estimated audience size887,233

Audience persona

The typical The Order fan in United States is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Night at the Museum.

Top regions in United States

Top regions ranked by reach for The Order in United States
RegionReachAffinity
California118,6791.22×
Texas79,6631.04×
Florida57,4290.96×
New York56,3201.14×
Illinois36,2671.23×
New Jersey32,5781.44×
Washington31,5611.77×
Pennsylvania28,9930.97×
Georgia27,0740.99×
North Carolina25,4390.95×
Ohio25,3630.93×
Virginia22,5271.04×
Michigan22,4980.97×
Massachusetts20,1771.15×
Colorado19,5931.4×
Tennessee17,6840.99×
Maryland16,0991.06×
Oregon16,0331.58×
Missouri15,9211.11×
Indiana14,9360.92×
Minnesota13,7921.08×
Wisconsin13,0480.98×
Arizona12,6060.7×
South Carolina12,0330.9×
Kentucky10,6480.96×
Connecticut9,7591.1×
Louisiana9,4620.83×
Oklahoma9,2540.94×
Utah8,0271.01×
Nevada7,9360.92×
Kansas6,7710.97×
Arkansas6,3760.87×
Iowa6,0750.83×
Idaho6,0331.36×
Alabama5,8330.47×
Mississippi5,6350.77×
Nebraska4,0650.91×
New Mexico3,7930.85×
Washington, District of Columbia3,4671.3×
West Virginia3,3280.81×
New Hampshire3,3180.95×
Hawaii3,2550.85×
Maine3,0060.95×
Montana2,9881.21×
Rhode Island2,8771.02×
Delaware2,1080.86×
Vermont1,5821.02×
South Dakota1,4330.7×
North Dakota1,2570.69×
Wyoming1,0570.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Order audience
BrandAffinityCategory
Night at the Museum147.05×Movies & TV
Naomi Scott95.37×Movies & TV
Candice Patton155×Movies & TV
D&R55.13×Technology & Electronics
Google Maps8.11×Internet & Social Media
Indeed.com7.64×Business & Career
Capital One6.85×Business & Career
Autism Awareness12.94×Health
Beetlejuice6.31×Movies & TV
Enterprise Rent-A-Car7.77×Cars & Mobility
Diabetes mellitus awareness8.55×Health
Kia Sportage23.46×Cars & Mobility
Uplay78.32×Internet & Social Media
Circle K7.74×Shopping
Google News6.36×News
Diane Keaton6.5×Movies & TV
Khan Academy8.72×Business & Career
Wattpad11.66×Internet & Social Media
DeviantArt7.27×Internet & Social Media
Singer-songwriter3.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Order audience
TraitClusterScore
ExtroversionTHRILL1.59
Luxury OrientationPREMIUM1.49
TraditionCONSERVATISM1.4
LGBTQ+ IdentityOPEN1.2
MindfulnessBALANCE1.19
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for The Order
CountryShare
United States31.7%
United Kingdom6.7%
Germany6.3%

See The Order audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Order have in United States?

The Order has an estimated audience of 887,233 people in United States, concentrated in California and Texas.

What is the gender split and age of The Order fans?

55.9% of The Order fans are female, 44.1% are male, with an average age of 37.2 years.

Which brands do The Order fans like most?

The Order fans show strongest brand affinity for Night at the Museum (147.05×), Naomi Scott (95.37×), and Candice Patton (155×) over the country average.

Where do The Order fans live in United States?

The Order fans in United States are most concentrated in California (reach 118,679), Texas (reach 79,663), and Florida (reach 57,429). These three regions account for the largest share of the active audience.

What other brands do The Order fans also like?

Beyond The Order itself, the audience over-indexes on Naomi Scott (95.37×), Candice Patton (155×), D&R (55.13×), and Google Maps (8.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.